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  • 01 Oct 2001
  • News

HBS Press Books in Brief

expectations embedded in a company's stock price. Providing a fundamentally new way to evaluate all stocks, Expectations Investing will set investors on the path to success. Managers can also use the book to devise, adjust, and View Details
Keywords: Publishing Industries (except Internet); Information; Management; Finance
  • 01 Sep 2003
  • News

Globalization Revisited

strategy sessions and throughout the halls of academe. They have always sounded with particular resonance at HBS, where, at a two-day colloquium last May, some sixty academics and practitioners gathered to assess the status of... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services
  • 27 Jul 2011
  • Research & Ideas

Customer Loyalty Programs That Work

to the customer's wants and needs. Two-way communication occurs at the third level with customer- or retailer-initiated feedback loops. “I think Nordstrom is a great example of a retailer that's doing it well” Alvarez has had hands-on... View Details
Keywords: by Maggie Starvish; Retail
  • 2020
  • Article

How Signal Intensity of Behavioral Orientations Affects Crowdfunding Performance: The Role of Entrepreneurial Orientation in Crowdfunding Business Ventures

By: Goran Calic and Anton Shevchenko
Backers assess a crowdfunding campaign description not merely for a project’s capacity to deliver a reward, but also for the manner in which that reward is delivered. Viewed through the lens of signalling theory, crowdfunding performance depends on the signals of... View Details
Keywords: Crowdfunding; Entrepreneurial Finance; Entrepreneurship; Consumer Behavior; Communication Strategy
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  • Article

The Right and Wrong Way to Do ‘CEO Activism’

By: Aaron K Chatterji and Michael W. Toffel
CEO activism—where leaders take public stands on controversial social and political issues that aren’t related to their company’s bottom line—has become increasingly common. CEO activism has attracted favorable media attention, but has also resulted in backlash and... View Details
Keywords: Leadership; Social Issues; Communication Strategy; Performance Effectiveness
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  • March 27, 2018
  • Other Article

Why CEOs Are Taking a Stand

By: Aaron K. Chatterji and Michael W. Toffel
In this podcast, we discuss the emerging phenomenon of CEO activism. We explain how political polarization in the U.S. and employee expectations around company values are pushing corporate leaders to enter into controversial political and social debates. We also hear... View Details
Keywords: Leadership; Social Issues; Values and Beliefs; Communication Strategy
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  • 10 Aug 2015
  • News

A Talent Pipeline for Society’s Challenges

research and strategy nonprofit founded by HBS professor Michael E. Porter, that strengthens inner-city economies. “It was my first introduction into the idea that business can propel social impact,” Kapila says. Her time at ICIC... View Details
Keywords: Jill Radsken
  • 07 Sep 2021
  • News

Growing Home

were about 50 people, and we started to hold meetings with the mayor of Mito, who agreed to support the project through deregulation, by providing tax incentives, and by communicating with the city’s population so the project could move... View Details
Keywords: Dan Morrell
  • Career Coach

Jim Warner

digital strategy and marketing. Microsoft acquired the company in 2007. In 2009, Jim set up Third Floor Enterprises, an advisory and investment firm focused on advertising and marketing technology and services where he has served as a... View Details
Keywords: Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising
  • 01 Jun 2015
  • News

Fast Forward

tangible results: The Walmart Foundation cited the research as part of its announcement of a new five-year, $100 million effort to address the skills gap. The initial competitiveness research also inspired the HBS Club of New York to launch a project that connects... View Details
Keywords: Dan Morrell; Executive, Legislative, and Other General Government Support; Government; Elementary and Secondary Schools; Educational Services; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Jun 2009
  • News

Dispatches from the Global Classroom

There’s a lot of self-learning that goes on in the process of adjusting to a different environment. “Some students are better at reaching across cultures and being effective communicators in ambiguous situations,” continues Abrami, who... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Dec 2004
  • News

Poverty and Security

At the IMF and World Bank Group annual meetings in October, World Bank president James Wolfensohn (MBA ’59) declared that along with its fight against terror, the global community must also address the longer-term issues of “poverty,... View Details
Keywords: IMF and World Bank Group; Administration of Economic Programs; Government
  • 12 Mar 2012
  • Research & Ideas

Crowded at the Top: The Rise of the Functional Manager

before—coordinating all the top minds in the top office. "CEOs are spending more and more time with their direct reports, in larger and longer meetings," says Julie M. Wulf, an associate professor of strategy at Harvard Business... View Details
Keywords: by Carmen Nobel
  • July 1, 2024
  • Article

Research: Speed Matters When Companies Respond to Social Issues

By: Alison Wood Brooks, Jimin Nam, Maya Balakrishnan and Julian De Freitas
Companies and their leaders face new pressures to make public statements about controversial and sometimes divisive social and political issues. New research shows that timing matters: consumers perceive a relationship between speed and authenticity, and discount... View Details
Keywords: Perception; Social Issues; Public Opinion; Communication Strategy
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  • 2015
  • Published Proceedings

Academic Engagement in Public and Political Discourse: Proceedings of the Michigan Meeting, May 2015

By: Andrew J. Hoffman, Kirsti Ashworth, Chase Dwelle, Peter Goldberg, Andrew Henderson, Louis Merlin, Yulia Muzyrya, Norma-Jean Simon, Veronica Taylor, Corinne Weisheit and Sarah Wilson
What is the role of the academic scholar within the discussions of the global challenges that are relevant to society, such as sustainability, health care, gun control, fiscal policy, and international affairs? How do scholars engage in a world in which knowledge is... View Details
Keywords: Higher Education; Social Issues; Knowledge Sharing; Communication Strategy
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  • July 2021
  • Article

Making Medications Stick: Improving Medication Adherence by Highlighting the Personal Health Costs of Non-compliance

By: Jon M. Jachimowicz, Joe J. Gladstone, Dan Berry, Charlotte L. Kirkdale, Tracey Thornley and Adam D. Galinsky
Poor compliance of prescription medication is an ongoing public health crisis. Nearly half of patients do not take their medication as prescribed, harming their own health while also increasing public health care costs. Despite these detrimental consequences, prior... View Details
Keywords: Prescription Drugs; Medication Adherence; Personal Health Costs; Health; Behavior; Motivation and Incentives; Communication Strategy
Related
  • Article

Divided We Lead: CEO Activism Has Entered the Mainstream

By: Aaron K. Chatterji and Michael W. Toffel
Leaders in all sectors, from business to sports to education, are increasingly wading into controversial political and social issues. Based on interviews with leaders who have made activism part of their core activities, we found that they feel compelled to address... View Details
Keywords: Leadership; Values and Beliefs; Social Issues; Communication Strategy
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  • Article

The Effects of Media Slant on Firm Behavior

By: Vishal P. Baloria and Jonas Heese
The media can impose reputational costs on firms because of its important role as an information intermediary and its ability to negatively slant coverage. We exploit a quasi-natural experiment that holds constant the information event across firms, but varies the... View Details
Keywords: Media Slant; Reputational Capital; Strategic Corporate Decisions; Media; News; Communication Strategy; Reputation
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  • 01 Dec 2020
  • News

A New Approach to Contact Tracing

of Weiss, who, prior to HBS, helped shape Boston’s municipal innovation strategy while serving as chief of staff to former Boston Mayor Thomas Menino, a position he assumed after working in Menino’s office as an HBS Leadership Fellow. “We... View Details
Keywords: Jennifer Gillespie; Government
  • 01 Jun 2007
  • News

34,000 Pages and Counting

fleeting sense of community created by the experience. Upon graduation, he continued, we miss the togetherness of our campus years. “It’s the togetherness that people thrive on,” he said, providing the answer I was looking for. For HBS... View Details
Keywords: class notes; Business Schools & Computer & Management Training; Educational Services