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Show Results For
- All HBS Web
(2,042)
- People (13)
- News (424)
- Research (1,321)
- Events (1)
- Multimedia (5)
- Faculty Publications (821)
- Web
Online Digital Marketing Strategy Course | HBS Online
Pattern Brands CEO Asmita Dubey, L'Oreal CMO Changes in Distribution Show Hide Details Concepts DTC Brands: Fad or Disruption? DTC Brands: Innovations and Challenges, Part I DTC Brands: Innovations and Challenges, Part II Incumbent... View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
industry segments that depend on the NFL." Surveying the league's 32 franchises, Grubman observes that each has arguably become a global brand in its own right."The size and complexity of the local franchise as a business has exploded in... View Details
- Profile
Minal Mehta
BollyX classes, I meet incredibly talented fitness instructors, dancers, and entrepreneurs who are making a real difference in people's lives by encouraging and embodying healthy living themselves. "The most challenging part is building a fitness View Details
- 19 Jun 2014
- Blog Post
Exploring the World of Retail as an Intern at Walmart
on-campus recruiting. After going through the joy that is HBS Dedicated Interview Period for 1st year students, where over 100 organizations interview students over a three day period in Boston, I ended up with the choice between a finance & strategy role at... View Details
- 13 Jul 2010
- First Look
First Look: July 13
Bernstein, Jyun-Cheng Wang, and Yi-Ling WeiHarvard Business School Case 610-096 Few CEOs successfully manage the evolution of their companies from OEM outsourcer to branded manufacturer to expert consumer... View Details
Keywords: Martha Lagace
- 01 Jun 2020
- News
Check In
boutique style hotel—in other words, a design-forward property with a chef-driven restaurant and often a rooftop bar. Quite often we also change management firms and brand affiliations. And what’s happened... View Details
- 26 Jan 2017
- News
Turning Millennials into Leaders
Garrett Gravesen (PLDA 20, 2015) is a leadership coach and cofounder of ADDO Worldwide, a brand and experience consultancy based in Atlanta, Georgia. In this video, he talks about working with Chick-fil-A to develop its Leader Academy,... View Details
- Profile
Yubo Cui
market, then improve upon it. I wasn’t an engineer—my job was to be a bridge between the partners.” After the development phase, Yubo shifted gears to take on an even greater challenge: streamline operations by cutting forty percent of the company’s senior View Details
Keywords: Manufacturing/Energy
- 12 Dec 2016
- HBS Case
Business Lessons from Dwayne 'The Rock' Johnson
little more familiar to MBA students: she studied finance and marketing at the University of Miami, worked at Merrill Lynch, and founded her own wealth-management firm, all before Dwayne asked her to take over the management of his... View Details
- 10 Jan 2011
- Research & Ideas
Is Groupon Good for Retailers?
might lead to big sales—above and beyond the voucher value. Plus, those customers might tell their friends. And we suspect that Groupon charged Gap less than its usual fee. Still, Gap might have been able to run a similar promotion itself, without going through... View Details
- 18 Nov 2008
- First Look
First Look: November 18, 2008
for compensation committees at public companies. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=109036 Hearts on Fire—Brand Development Manager Harvard Business School Case 709-436... View Details
Keywords: Martha Lagace
- 10 May 2023
- News
Alumna Snags an Emmy
whether you won or not,” says Smith Cochrane, the Group Product Manager at YouTube TV. One of two big news items this spring (she welcomed a daughter just two weeks earlier) we asked her where the statuette resides—and her path to the... View Details
- 14 Nov 2007
- First Look
First Look: November 14, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808040 Dove: Evolution of a Brand Harvard Business School Case 508-047 Examines the evolution of Dove from functional brand to a View Details
Keywords: Martha Lagace
- 18 Apr 2017
- Blog Post
Why We Recruit: CRC Companies LLC
would like to share with fellow recruiters or those who are new to recruiting with HBS? HBS candidates are the best of the best—be sure to work with your Recruiting Relations Manager to develop a recruiting strategy that allows you to get... View Details
Keywords: Real Estate
- Web
The Art of American Advertising: 1865 - 1910
“Posting” Brand Name Management A Marketing Revolution “Advertising is a distinct art, as much so as the art of coal mining or of engine building,” noted copywriter and author Nathaniel C. Fowler wrote in... View Details
- Web
The Art of "Posting" - The Art of American Advertising
The Art of “Posting” Brand Name Management A Marketing Revolution “[Posting] is so big, so forceful, so always-before-you-and-never-to-be-thrown-away that it is bound to command unusual attention in the... View Details
- March 2017 (Revised February 2025)
- Case
Edwin Land: The Art and Science of Innovation
By: Tom Nicholas, Christopher T. Stanton and Matthew G. Preble
Throughout the second half of the 20th century, Polaroid first invented—and then continuously reinvented—the field of instant photography. Under the leadership of its mercurial founder Edwin Land, the company regularly released new instant cameras and films, often... View Details
Keywords: Instant Photography; Company History; Change Management; Disruption; Forecasting and Prediction; Entrepreneurship; Business History; Innovation Strategy; Disruptive Innovation; Innovation and Management; Intellectual Property; Patents; Product Marketing; Brands and Branding; Product Launch; Product Development; Chemical Industry; Consumer Products Industry; United States
Nicholas, Tom, Christopher T. Stanton, and Matthew G. Preble. "Edwin Land: The Art and Science of Innovation." Harvard Business School Case 817-107, March 2017. (Revised February 2025.)
- 02 Apr 2013
- First Look
First Look: April 2
413-031 Talking Strategy at Greighton Partners Since its inception, London-based private equity firm Greighton Partners had managed over $15 billion in investor capital. The firm employed about 150 professionals around the globe and had... View Details
Keywords: Sean Silverthorne
- September 1992 (Revised July 1994)
- Case
MEM Company, Inc.: English Leather
By: Frank V. Cespedes and Laura Goode
In 1992, the president of MEM (a producer of personal care products, including men's fragrances) considered a redeployment of field sales efforts and changes in sales compensation policies. Any changes, moreover, must consider the context of strategic decisions... View Details
Keywords: Change Management; Decision Choices and Conditions; Brands and Branding; Product Positioning; Consumer Behavior; Distribution Channels; Business Strategy; Consumer Products Industry
Cespedes, Frank V., and Laura Goode. "MEM Company, Inc.: English Leather." Harvard Business School Case 593-035, September 1992. (Revised July 1994.)
- 28 Jun 2011
- First Look
First Look: June 28
Chantel Lenard, Ford's Group Marketing Manager for Global Small Car and Midsize Vehicles, and Connie Fontaine, Ford's Manager of Brand Content and Alliances, pushed for a bold... View Details
Keywords: Sean Silverthorne