Publications

February 1989 (Revised October 1994)
Case

Asahi Breweries Ltd.

By: Malcolm S. Salter

Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer... View Details

Keywords: Competitive Strategy; Expansion; Leadership; Organizational Structure; Product Launch; Management Teams; Business or Company Management; Marketing Strategy; Supply Chain Management; Mission and Purpose; Food and Beverage Industry; Japan

Educators

Purchase

January 1989
Background Note

Managing Information Technology: System Development

By: James I. Cash Jr. and Thomas H. Davenport

Provides an overview of the system development process in large organizations. Describes traditional life cycle approaches as well as more recent methods, e.g., prototyping. The objective is to familiarize students with the terminology and issues involving system... View Details

Keywords: Design; Information Technology; System

Educators

Purchase

Second Semester 1989
Article

Como Mercadear un Pais

By: Louis T Wells Jr and A. Wint

1989
Other Unpublished Work

Intellectual Property and Developing Countries: Options for US Policy

By: Louis T Wells Jr

Keywords: Intellectual Property; Policy; United States

1988
Chapter

A Modo de Resumen

1988
Chapter

Effects of Foreign Investment

Keywords: Foreign Direct Investment

September 1988 (Revised July 2000)
Case

Alex Dean

By: Shoshana Zuboff, Dave DeLong and Kathleen Scharf

Traces the evolution of Alex Dean's internal and external careers, exploring his psychological and emotional development, as well as seemingly dramatic shifts in career direction from research scientist to venture capitalist. Designed to encourage students to reflect... View Details

Keywords: Personal Development and Career; Jobs and Positions; Emotions; Research and Development; Venture Capital

June 1988
Case

Decontrol of Fertilizer Prices in Pakistan

Keywords: Business and Government Relations; Developing Countries and Economies; Price; Pakistan

1987
Chapter

Evaluating Foreign Investment with Special Reference to Southeast Asia

Keywords: Foreign Direct Investment; Performance Evaluation; Developing Countries and Economies; Asia

October 1987
Journal Article

Shape for Place: Herrings & Co. in the Netherlands East Indies

October 1987
Article

Water, Bread, and Meat: Payment for Work in the Atacama Desert

Keywords: Compensation and Benefits; South America

May 1987
Background Note

Note on Intellectual Property

February 1987 (Revised August 1989)
Background Note

United States Trade Law

By: David B. Yoffie

Examines the manner in which U.S. trade law and policy has evolved, with emphasis on trade in manufactured goods and services as well as the relationship between the executive and the legislature. The structure and content of U.S. trade law is discussed including a... View Details

Keywords: Trade; Machinery and Machining; Policy; Law Enforcement; Outcome or Result; Business and Government Relations; United States

January 1987
Background Note

Indonesia: Choice of Industrialization Strategy

January 1987
Background Note

Pakistan: A Background Note

December 1986 (Revised January 1988)
Case

Hewlett-Packard: Manufacturing Productivity Division (C)

By: Benson P. Shapiro and Lawrence B. Levine

Focuses on the development of a "market driven" culture at Hewlett-Packard (HP); the conflict between autonomous, well integrated divisions making products responsive to their own markets and a greater degree of systems integration at the corporate level; and the... View Details

Keywords: Business Divisions; Marketing; Marketing Strategy; Production; Organizational Culture; Research and Development; Sales; Integration; Manufacturing Industry