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  • March 2020
  • Case

Thingtesting: Launching a Brand Discovery and Testing Digital Community

By: Ayelet Israeli and Jill Avery
Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details
Keywords: Influencer Marketing; Monetization; Female Ceo; Female Entrepreneur; Female Protagonist; Influencers; Influencer; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; United States; Europe; North America
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  • February 1992
  • Background Note

Resources: The Essence of Corporate Advantage

By: Cynthia A. Montgomery
Introduces the idea that a firm's resources are at the heart of corporate advantage. Identifies six characteristics of a resource that together describe its potential for creating value for the firm. View Details
Keywords: Resource Allocation; Competitive Advantage; Value Creation
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  • August 1996 (Revised June 2007)
  • Case

Nicholson File Company Takeover (A), The

By: Thomas R. Piper
The financial vice president must decide the value and form of an acquisition offer to be made to a small hand tool company. View Details
Keywords: Negotiation Preparation; Valuation; Negotiation Participants; Negotiation Offer; Acquisition; Manufacturing Industry
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  • March 2011 (Revised August 2012)
  • Case

Groupon

By: Sunil Gupta, Ray Weaver and Dharmishta Rood
On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details
Keywords: Budgets and Budgeting; Customers; Entrepreneurship; Growth and Development; Marketing Channels; Competitive Strategy; Value Creation
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  • May 2002
  • Background Note

Project Valuation in Emerging Markets

Reviews the issues managers face when attempting to value projects abroad. These include dealing with multiple currencies, adjusting for country and industry risk, and considering expropriation and devaluation risk. View Details
Keywords: Valuation; Emerging Markets; Projects
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  • 02 Feb 2012
  • News

Will Facebook Live Up to the Hype?

  • June 2013
  • Article

What Is Privacy Worth?

By: Alessandro Acquisti, Leslie K. John and George Loewenstein
Understanding the value that individuals assign to the protection of their personal data is of great importance for business, law, and public policy. We use a field experiment informed by behavioral economics and decision research to investigate individual privacy... View Details
Keywords: Safety; Rights; Valuation; Ethics; Identity
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  • Program

Competing in the Age of AI—Virtual

inherent risks Create opportunities to build competitive advantage Reimagine your company's value propositions to create new revenue streams Redesign organizational systems, processes, and roles to be AI driven Build the skills,... View Details
  • April 1998 (Revised July 2005)
  • Case

Acquisition of Consolidated Rail Corporation (A), The

By: Benjamin C. Esty, Lori A. Flees and Mathew M Millett
On October 15, 1996, Virginia-based CSX and Pennsylvania-based Consolidated Rail (Conrail), the first and third largest railroads in the eastern United States, announced their intent to merge in a friendly deal worth $8.3 billion. This deal was part of an industry-wide... View Details
Keywords: Valuation; Mergers and Acquisitions; Decisions; Contracts; Rail Industry; United States
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  • 04 Mar 2020

Leading a Financial Institution in the Era of Climate Change

  • 05 Oct 2009
  • Research & Ideas

The Vanguard Corporation

communities like leeches. The time is ripe for a new corporate model, driven by a new type of business leader, where creating business value also means creating value for society. Surprisingly, Kanter finds... View Details
Keywords: by Sean Silverthorne
  • August 2010 (Revised January 2012)
  • Supplement

Leaders Who Make a Difference: Sam Palmisano's Smarter IBM: Day 2

By: Joseph L. Bower and Sonja Ellingson Hout
Sam Palmisano became CEO of IBM in 2002. He dramatically energized the organization through portfolio changes and a values driven approach to managing the company. View Details
Keywords: Transformation; Leadership; Leadership Style; Business or Company Management; Emerging Markets; Value
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    Reshmaan N. Hussam

    Reshmaan Hussam is an associate professor of business administration in the Business, Government and International Economy Unit, a Faculty Research Fellow at the National Bureau of Economic Research (NBER), and a faculty affiliate at the Abdul Latif Jameel Poverty... View Details

    • September 2020
    • Case

    Drinkworks: Home Bar by Keurig

    By: Sunil Gupta, Jonathan Levav and Julia Kelley
    In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details
    Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
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    • Jul 29 2015
    • Testimonial

    A Rich Learning Experience

    • 08 Nov 2021
    • Video

    Accelerating the Careers of Diverse Rising Stars

    • 19 Dec 2006
    • First Look

    First Look: December 19, 2006

    demand. Download working paper: http://www.nber.org/papers/w12756 The Value of a 'Free' Customer Authors:Sunil Gupta, Carl F. Mela, and Jose M. Vidal-Sanz Abstract Central to a firm's growth and marketing policy is the revenue and profit... View Details
    Keywords: Sean Silverthorne
    • Research Summary

    Fixed NAVs and Costly Puts: US Money Market Mutual Funds (with Peter Tufano)

    US money market mutual fund investors have been granted an implicit put option that allows them to sell or redeem their shares at a fixed price of $1.00, regardless of the market value of the portfolio.   We describe the institutional features that give rise... View Details
    • February 1996
    • Exercise

    Free Cash Flow Valuation Problem Set

    By: William A. Sahlman and Andrew S. Janower
    Free cash flow valuation problems: 1) build a simple pro forma, 2) value a public company's stock, and 3) evaluate a proposed LBO. View Details
    Keywords: Leveraged Buyouts; Cash Flow; Public Ownership; Problems and Challenges; Valuation
    Related
    • 19 Mar 2018
    • Sharpening Your Skills

    8 Ways To Be An Environmentally Conscious Manager

    entrepreneurs in this book broke with multiple conventions. Not surprisingly, they were often treated by contemporaries as crazy. It turns out that yesterday’s crazies are the historical origins of the sustainable world of the future," says Jones. With growing... View Details
    Keywords: by Sean Silverthorne; Energy