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- All HBS Web
(2,663)
- People (1)
- News (542)
- Research (1,781)
- Events (1)
- Multimedia (6)
- Faculty Publications (750)
- August 2001 (Revised March 2008)
- Supplement
Kirk Arnold
By: Nitin Nohria and Alan Price
Supplements NerveWire, Inc. View Details
Keywords: Recruitment; Value; Mission and Purpose; Partners and Partnerships; Business Model; Customer Value and Value Chain; Investment Return; Economic Slowdown and Stagnation; Problems and Challenges; Consulting Industry; Newton
Nohria, Nitin, and Alan Price. "Kirk Arnold." Harvard Business School Supplement 402-020, August 2001. (Revised March 2008.)
- February 5, 2009
- Comment
In Praise of Marketing
By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
Quelch, John A. "In Praise of Marketing." Harvard Business School Working Knowledge (February 5, 2009).
- 01 Dec 2003
- News
Can Manufacturing Keep Its Edge?
brings real value to our customers. “Innovation isn’t just about engineering discoveries,” Timken adds. “It also means getting close to customers, understanding their needs, and finding ways to address them.” Doing so was part of the... View Details
- 18 Feb 2002
- Research & Ideas
Wrap-up: Software, Telecom, and Recovery
professor who served as panel moderator, the money flow in venture capital may have been down 51 percent in 2001 compared to 2000, but the sum total was still greater than the previous eighteen or so years combined. Ed Kania, managing... View Details
- 01 Sep 2013
- News
Passion & Purpose
employees in 28 offices. The company, with an industry-high 99 percent customer retention rate, regularly receives awards for its customer service. Roger W. Sant, MBA 1960 Cofounder and Chairman Emeritus,... View Details
- 01 Dec 2009
- News
Alumni Books
CIOs Create and Communicate Value by Richard Hunter and George Westerman (DBA ’03) (Harvard Business Press) The authors recommend that to combat the IT-as-cost mindset, CIOs use IT to create three kinds of View Details
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
safe.” If companies do provide a notice, however, they must abide by it. For that reason, companies often make them as broad and sweeping as possible—perhaps triggering customers to worry about what the company might do with their data.... View Details
- 01 Mar 2006
- News
The Real Conflict
words of Robert Solow, a Nobel laureate in economics and an adviser to the study, “By far the most important factor in that growth is Wal-Mart.” Second, most of the value created by the company is actually pocketed by its View Details
- 05 Feb 2025
- Blog Post
Leadership with purpose: Redefining success and impact with Satpal Singh (SELP—India 4, 2019)
driving transformations that make a meaningful difference in the lives of our customers and communities. Throughout my career, I’ve learned leadership isn’t about fitting into a mold—it’s about understanding who you are and the View Details
Keywords: All Industries
- 01 Mar 2015
- News
Case Study: The Speed of Light
in the country. QE Solar totaled almost $1 million in revenue in 2014—double what it made the previous year—and projects $2 million in revenue in 2015. The company has taken no money from outside investors. QE Solar has 20 clients, all of... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
young professionals) select pieces from curated collections on the company’s website—think Scandinavian, mid-century modern, or industrial looks. Within a week, a white-glove team delivers preassembled pieces and arranges the room. When the lease is up, the View Details
- November 2016
- Case
Pete & Gerry's
By: Jose Alvarez and Natalie Kindred
Keywords: ＂Pete ＆ Gerry's; ＂ Eggs; Egg Industry; Avian Flu; Cage Free; Free Range; Agribusiness; Agriculture; Industry Structure; Industry Evolution; Price Volatility; Small Business; Strategy Formulation; Branding; Marketing; Premium Brand; Growth; Consumer; Consumer Behavior; Animal Welfare; Retail; Grocery; Food Labeling; Animal-Based Agribusiness; Advertising Campaigns; Business Model; Change; Change Management; Disruption; Transition; Trends; Volatility; Customer Value and Value Chain; Entrepreneurship; Food; Ethics; Health; Problems and Challenges; Operations; Sales; Risk and Uncertainty; Quality; Public Opinion; Value; Strategy; Agriculture and Agribusiness Industry; Retail Industry; United States
Alvarez, Jose, and Natalie Kindred. "Pete & Gerry's." Harvard Business School Case 517-048, November 2016.
- 04 Dec 2007
- First Look
First Look: December 4, 2007
(such as going to a museum), an online intervention that led to greater liking after offline meetings (Study 3). How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture. 50th Anniversary Special Issue... View Details
Keywords: Martha Lagace
Joseph M. Segel
A prolific entrepreneur, Segel has founded many successful companies including The Franklin Mint and National Software testing Laboratories. His biggest success was the formation of QVC, which stands for quality, value and convenience.... View Details
Keywords: Entertainment & Broadcast Media
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
quality,” Heissler said. “How do we grow without diluting our main value proposition?” How they answered the question: QE Solar didn’t expand to California, focusing instead on growing with their customers... View Details
Keywords: April White
- 01 Jun 2012
- News
Think Locally, Act Globally
integration.” Within two years of buying out Zain, operating in Africa as Airtel, Bharti has added more than 14 million new mobile customers (for a current total exceeding 50 million), while investing... View Details
- 01 Dec 2010
- News
Do Good: Eat Chocolate
scrappy,” she recalls. “I learned a lot about the community-building aspects of consumer marketing. That experience has been totally relevant to what we’re doing at sweetriot.” When the start-up siren call got too strong, Endline began... View Details
Keywords: Julia Hanna; candy; chocolate; Crop Production; Agriculture; Food Manufacturing; Manufacturing
- Portrait Project
Thomas Rajan
industry one airline at a time to where value isn't just a fair ticket price or a healthy balance sheet, but where customers and employees are treated with dignity and respect as well. To lift nations to the... View Details
- Web
HBS - Financials | From the Chief Financial Officer
in the prior year, primarily reflecting higher customer acquisition costs amid increased competition in the educational technology market. Total enrollment grew to 40,667 participants, 5 percent higher than... View Details
- 16 Sep 2015
- News
Rethink pricing to create shared—and expanded—value
John T. Gourville, the Albert J. Weatherhead Jr. Professor of Business Administration, advocates that value be shared by a firm and its customers. “Without a willing customer, there is no value,” he says. “When companies view View Details