Publications

Career Coach

Martha Tassinari

Business Development, Marketing, Account Management, Strategy, Finance/Accounting, Independent Consulting. Co-raised $14M in venture funding. Early career foundation in Verizon's Finance Leadership Development Program (LDP). View Details

Keywords: Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital

June 2012
Case

Microsoft IT India

By: Willy C. Shih, Margaret Pierson, Alexander Down, William Gustave Jair-Shemuel Jurist, Diego Medicina and Helen Wang

Raj Biyani faced tough challenges managing Microsoft IT India: leading a remote development organization in which key decisions were made in Redmond, and managing an organization that was perceived as less strategic than its sister Microsoft India Development Center... View Details

Keywords: Organizational Development; Cross-functional Management; Foreign Subsidiaries; Strategy Alignment; Organizational Behavior; Indian Software Development; Global Distributed R＆D; Software Industry; Organizational Structure; Research and Development; Operations; Leadership; Globalized Firms and Management; Business Subsidiaries; Information Technology; Applications and Software; Technology Industry; India

April 2000 (Revised April 2004)
Case

TixToGo: Financing a Silicon Valley Start-up

Describes TixToGo, a Silicon Valley start-up company that offers online solutions to individuals and organizations that want to offer activities and/or collect registration fees for events over the Internet. A serial entrepreneur and his partner started the company in... View Details

Keywords: Business Model; Information Technology; Financing and Loans; Business Startups; Information Technology Industry; San Francisco

01 Jun 2011
News

The Best-Laid Plans

model,” adds Weng. (Battery Ventures and a few private investors bought into FashionStake’s vision early on.) FashionStake and other consumer Internet companies have benefited from a decrease in the cost of buying and maintaining View Details

Keywords: Julia Hanna; contests; Health, Social Assistance; Architectural, Engineering, and Related Services; Professional Services; Management, Scientific, and Technical Consulting Services; Professional Services

January 2025
Case

Intuition Robotics: An AI Companion for Older Adults

By: Amit Goldenberg, Elie Ofek and Orna Dan

Intuition Robotics, a startup that makes an AI companion robot to alleviate older adults’ loneliness, debates whether to pursue a B2C model or B2G route. If it opts for the government vertical, it must determine how to negotiate a favorable deal. Two weeks after... View Details

Keywords: Business Model; Business Startups; AI and Machine Learning; Technology Adoption; Product Launch; Market Entry and Exit; Negotiation Offer; Business and Government Relations; Technology Industry; Technology Industry; United States; New York (state, US)

01 Jun 2002
News

Up to the Challenge: Martin Gonzalez - Quiet Courage

remission, and “feeling healthy,” Gonzalez has accepted a job in marketing with General Mills in Minneapolis, postponing for now his entrepreneurial dream — a venture that would introduce new engineering View Details

Keywords: Deborah Blagg; courage; sports; illness; cancer; international students; Architectural, Engineering, and Related Services; Professional Services; Food Manufacturing; Manufacturing

Career Coach

Ian Naccarella

Ian has experience in the Climate Tech space from a variety of roles, including time spent at Sila Nanotechnologies (a battery startup), SE Ventures (VC), and at BCG in the Climate and Sustainability practice area. He also spent the... View Details

April 2025
Case

Salesforce Agentforce: The Limitless Workforce

By: Suraj Srinivasan, Allison Ciechanover and George Gonzalez

In early 2025, Salesforce was a global leader in cloud-based enterprise software, best known for pioneering customer relationship management (CRM) delivered as a service. Over the past two decades, the company had expanded into marketing, customer service, analytics,... View Details

Keywords: Business Model; Customer Relationship Management; Price; AI and Machine Learning; Technology Adoption; Organizational Change and Adaptation; Sales; Business Strategy; Ethics; Product Launch; Technology Industry; United States

October 2011 (Revised October 2013)
Case

Ensighten

By: Lena G. Goldberg and Michael J. Roberts

Focuses on a small start-up software company engaged in a negotiation over its software licensing agreement with a very large potential client. The entrepreneur must weight legal and business issues vs. his desire to land the key customer. View Details

Keywords: Applications and Software; Business Plan; Business Startups; Agreements and Arrangements; Corporate Entrepreneurship; Contracts; Information Technology Industry

Web

Blog | Social Enterprise | Harvard Business School

Semifinalists 18 Feb 2021 In February 2021, the HBS New Venture Competition received 50 entries to the Social Enterprise Tr... SEI's Top Blog Posts of 2020 16 Dec 2020 As 2020 comes to an end, we’re looking back at some of our top Impact... View Details

December 1999 (Revised September 2000)
Case

Excite@Home: Betting on a Broadband Revolution

By: Stephen P. Bradley and Matthew Sandoval

In January 1999, @Home, a high-speed Internet access provider, announced the $6.7 billion purchase of Excite, the second largest of the major Internet "portals." This purchase marked a continuing consolidation of companies in the Internet "content" and "access"... View Details

Keywords: Mergers and Acquisitions; Joint Ventures; Technological Innovation; Growth and Development Strategy; Competitive Strategy; Corporate Strategy; Internet and the Web; Information Technology Industry; Information Technology Industry