Publications

2013
Chapter

The Design of Online Advertising Markets

By: Benjamin Edelman

Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of sales that... View Details

Keywords: Misleading and Fraudulent Advertising; Online Advertising; Price; Market Design; Measurement and Metrics; Sales; Motivation and Incentives; Internet and the Web

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29 Nov 2022
Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

holiday shopping season. With record inflation, rising interest rates, and economic jitters weighing on consumers, pricing strategies could become more critical to getting customers to buy during the coming... View Details

Keywords: by Michael Blanding; Retail

2020
Working Paper

Are ISS Recommendations Informative? Evidence from Assessments of Compensation Practices

By: Ana Albuquerque, Mary Ellen Carter and Susanna Gallani

Using detailed information from the largest proxy advisor in the U.S., Institutional Shareholder Services (ISS), we examine whether proxy advisors’ assessments of firms’ compensation practices are able to identify poor compensation practices as measured by subsequent... View Details

Keywords: Proxy Advisors; CEO Compensation; Say-on-Pay; Institutional Shareholder Voting; Executive Compensation; Performance

SSRN

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September 2015
Case

Eco7: Launching a New Motor Oil

By: John Quelch and Sunru Yong

Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and... View Details

Keywords: Distribution Channels; Environmental Sustainability; Product Launch; Transportation; Energy Sources; Auto Industry

January 2008 (Revised August 2011)
Case

ProntoWash: Washing the World's Cars to a Tango Beat

ProntoWash management considers whether franchising and the Balanced Scorecard could be combined to help customer-facing employees provide consistent service across the world and capture relevant management information. In 2007, ProntoWash, an international car-wash... View Details

Keywords: Customer Focus and Relationships; Growth and Development Strategy; Balanced Scorecard; Management Systems; Franchise Ownership; Performance Consistency; Argentina

December 2000 (Revised February 2007)
Case

Achieving Customer Satisfaction at Pizza Hut (A)

By: V.G. Narayanan and Preeti Choudhary

Describes how Pizza Hut measures and monitors customer satisfaction, customer complaints, and the quality of its retail locations. View Details

Keywords: Customer Satisfaction; Management Analysis, Tools, and Techniques; Management Systems; Risk Management; Franchise Ownership; Performance Evaluation; Problems and Challenges; Quality; Food and Beverage Industry; Food and Beverage Industry

January 2004 (Revised July 2006)
Background Note

Incentives within Organizations

By: Brian J. Hall

Serves as a brief introduction to incentive design and implementation. The analysis first locates incentive strategy within the larger structure of organizations and markets and then helps to define the central components and difficulties of incentive design. Focuses... View Details

Keywords: Organizations; Motivation and Incentives

09 Feb 2007
Working Paper Summaries

Do Corporate Social Responsibility Ratings Predict Corporate Social Performance?

Keywords: by Aaron K. Chatterji, David I. Levine & Michael W. Toffel

05 Apr 2004
Research & Ideas

Six Ways to Build Trust in Negotiations

trust even his "enemy." 4. Make unilateral concessions Negotiations with strangers and enemies tend to be calculative, with both parties carefully measuring what they're gaining with each... View Details

Keywords: by Deepak Malhotra

13 Oct 2006
Working Paper Summaries

Pricing Liquidity: The Quantity Structure of Immediacy Prices

Keywords: by George C. Chacko, Jakub W. Jurek & Erik Stafford

TeachingInterests

Tuck MBA Program

VG is the most popular teacher in the Tuck MBA Program. VG has been named in BusinessWeek’s Guide to Best Business Schools as an outstanding teacher. His current courses focus on Implementing Strategy and his research on Global Leadership's research on... View Details

2020
Case

Building Transparency within the Sustainable Apparel Coalition: The Road to Successful Pre-Competitive Collaboration

By: Andrew J. Hoffman

The Sustainable Apparel Coalition (SAC) was founded in 2010 to develop a common set of sustainability standards for the apparel, footwear, and home textile industries. The organization was an example of pre-competitive collaboration, a strategy in which companies... View Details

Keywords: Environmental Sustainability; Cooperation; Social Issues; Governing and Advisory Boards; Corporate Social Responsibility and Impact; Performance Evaluation; Apparel and Accessories Industry

From HBSP: " Companies have always found it hard to balance pressing operational concerns with long-term strategic priorities. The tension is critical: World-class processes won't lead to success without the right strategic direction, and... View Details

20 Aug 2014
Research & Ideas

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

increasingly by individuals. People who use Facebook and Twitter are for all practical purposes running little media houses, and face the problem of their much larger brethren, where will the next story come... View Details

Keywords: by John Deighton

Research Summary

Implications of Limits of Arbitrage (with James Choi)

In this project we investigate the relationship between limits to arbitrage facing mutual fund managers and asset pricing anomalies. We measure changes in the limits to arbitrage by computing the average of slopes on current and past returns in quarterly... View Details

March 2001 (Revised April 2001)
Case

Montefiore Medical Center

By: Robert S. Kaplan and Syeda Noorein Inamdar

A large urban medical center implements the Balanced Scorecard management tool. Elaine Brennan, senior VP of operations, has reorganized a highly functional health care organization into decentralized patient care centers and support units. Having recently endured the... View Details

Keywords: Balanced Scorecard; Health Care and Treatment; Management Systems; Organizational Structure; Corporate Strategy; Leadership Development; Growth and Development Strategy; Financial Reporting; Budgets and Budgeting; Cost Accounting; Corporate Accountability; Communication; Health Industry

2015
Working Paper

Banks' Risk Exposures

By: Juliane Begenau, Monika Piazzesi and Martin Schneider

This paper studies U.S. banks' exposure to interest rate and credit risk. We exploit the factor structure in interest rates to represent many bank positions in terms of simple factor portfolios. This approach delivers time varying measures of exposure that are... View Details

Keywords: Risk and Uncertainty; Interest Rates; Credit; Banks and Banking; United States

Find at Harvard

26 Jun 2020
Research & Ideas

Why Japanese Businesses Are So Good at Surviving Crises

says Harvard Business School professor Hirotaka Takeuchi, was their dedication to responding to the needs of employees and the community first, all with the moral purpose of serving the common good. Less important for these companies, he... View Details

Keywords: by Dina Gerdeman

January 2008 (Revised May 2011)
Case

Cognizant Technology Solutions

By: Robert G. Eccles, David Lane and Prabakar 'PK' Kothandaraman

In the highly competitive information technology outsourcing industry, Cognizant Technology Solutions has developed a strategy to differentiate itself by emphasizing building very close client relationships through its "Two-in-a-box" (TIB) model. This model is based on... View Details

Keywords: Customer Relationship Management; Knowledge Sharing; Resource Allocation; Competitive Advantage; Information Technology; Information Technology Industry