Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (3,011) Arrow Down
Filter Results: (3,011) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (3,011)
    • People  (5)
    • News  (845)
    • Research  (1,901)
    • Events  (4)
    • Multimedia  (31)
  • Faculty Publications  (1,084)

Show Results For

  • All HBS Web  (3,011)
    • People  (5)
    • News  (845)
    • Research  (1,901)
    • Events  (4)
    • Multimedia  (31)
  • Faculty Publications  (1,084)
← Page 79 of 3,011 Results →
  • 12 Jan 2023
  • News

‘Debiasing’ Debt with Data

white men. When Ballard was a boy growing up in southeastern North Carolina, his father started a pulpwood logging company. “People would pay him to clear commercial and residential property, and he would take the lumber and sell it to... View Details
Keywords: Ralph Ranalli
  • 20 Feb 2019
  • Research & Ideas

Rocket-tunity: Can Private Firms Turn a Profit in Space?

founded by billionaire Branson, wants to sell short, suborbital flights, in which passengers get a taste of zero gravity and see the Earth’s curvature. Virgin Galactic’s SpaceShipTwo commercial vehicle made its inaugural trip into space... View Details
Keywords: by Scott Wallask; Aerospace; Tourism; Transportation
  • Web

National Markets - The Art of American Advertising

there was little need to advertise or to differentiate one product from another. Face-to-face selling remained one of the predominant forms of marketing as it had been for centuries. A dramatic shift in the mid-nineteenth century, driven... View Details
  • Web

Understanding Entrepreneurial Opportunity in Kazakhstan - Global Activities 2020

where to do so, a nitty-gritty view of the process outsiders aren’t always privy to. Lomtadze and the students debated if Kaspi.kz was still a bank, with the majority deciding—as Lomtadze did—that the company was now a technology platform. And the students wondered—as... View Details
  • 16 Aug 2022
  • Op-Ed

Now Is the Time for Entrepreneurs to Play Offense

teams, customer bases, and platforms. "There is a ton of money out there looking for great companies to invest in." One of my portfolio companies has executed three acquisitions in the last six months at prices that are 2-3 times lower than what the View Details
Keywords: by Jeffrey Bussgang
  • 2009
  • Chapter

Creating Superior Customer Value in a Connected World

By: Ranjay Gulati
"In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details
Keywords: Customer Satisfaction; Customer Value and Value Chain; Consumer Behavior; Product Design; Social and Collaborative Networks; Value Creation
Citation
Related
Gulati, Ranjay. "Creating Superior Customer Value in a Connected World." In Business Network Transformation: Strategies to Reconfigure Your Business Relationships for Competitive Advantage, edited by Jeffrey Word. Jossey-Bass, 2009.
  • 21 Aug 2000
  • Research & Ideas

From Emerging Economies to the Global Market: The Case of Embraer

about Embraer versus Bombardier in the regional jet market. In addition, Embraer is selling or has sold a fraction of its equity to a French consortium. Plus, an IPO is being planned." "What problems confront a company that's... View Details
Keywords: by Martha Lagace; Manufacturing
  • 01 Aug 1998
  • News

High Honors

a series of significant acquisitions, purchasing a small cable television station. During the next few decades, Landmark's TeleCable division bought dozens of cable stations around the country before selling them to Tele-Communications... View Details
  • 20 Feb 2017
  • Research & Ideas

Having No Life is the New Aspirational Lifestyle

an aspirational lifestyle. “The new conspicuous consumption is about saying, I am the scarce resource, and therefore I am valuable” The finding suggests a new way for marketers to sell their products and services to consumers by... View Details
Keywords: by Michael Blanding
  • 10 Nov 2003
  • Research & Ideas

Globalization: The Strategy of Differences

separate company. Meanwhile, sales of its own branded products have been focused on the East Asia region, particularly Greater China, where the contract customers cannot sell at a low enough price to compete. With this move, the company... View Details
Keywords: by Pankaj Ghemawat
  • 01 Mar 2018
  • News

Every Trick in the Book

were a nonprofit enterprise, a tactic tried by a previous owner, was another untenable option. BookHampton needed to sell something that its competitors could not. The name and the brick facade of the Main Street building would stay,... View Details
Keywords: April White
  • 26 Nov 2001
  • Op-Ed

Why Corporate Budgeting Needs To Be Fixed

exceeding. But the price for his little white lie was extremely high: The company based its demand planning on his sales forecast and consequently ran out of its core product in one of its largest markets at the height of the holiday View Details
Keywords: by Michael C. Jensen
  • 01 Oct 2000
  • News

Edward D. Bullard: The Personal Touch

business. After graduating from UC-Berkeley and HBS and a short stint at Price Waterhouse, Bullard cut his teeth as an E.D. Bullard sales manager in Detroit, "trying to sell products during a horrible recession," he recalls with a... View Details
Keywords: Susan Young
  • 27 Nov 2000
  • Research & Ideas

The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution

and within four years Sears was selling one million units per year.1 In the mid-1960s, B.F. Goodrich embraced radial technology as a means to win market share from its larger rivals, and the company introduced the first American-made... View Details
Keywords: by Donald N. Sull; Manufacturing; Transportation
  • 19 Oct 2021
  • Research & Ideas

Fed Up Workers and Supply Woes: What's Next for Dollar Stores?

and they don’t need to have a lot of foot traffic because it’s a low-fixed-cost model. Maybe you’re not selling as much, maybe you don’t have as many customers, but it’s sales per square foot. And here, I’m mostly talking about Dollar... View Details
Keywords: by Christine Pazzanese, Harvard Gazette; Retail
  • 01 Jul 2015
  • Research & Ideas

A Bank That Takes Parmesan as Collateral: The Cheese Stands a Loan

necessitating a value downgrade, compared with an industry average of 10 percent, according to the case. And because the cheese is aging under the bank's own roof, the bank is constantly aware of what the product is worth. If producers default on their loans, the bank... View Details
Keywords: by Carmen Nobel; Banking; Food & Beverage
  • 22 Feb 2024
  • News

GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit

Clubs News Clubs News Crossroads Forum Explores Future of Gulf Region More than 1,300 public and private leaders convened in Riyadh, Saudi Arabia on January 30 and 31 for the Crossroads GCC Future Impact Forum, co-hosted by the HBS Club of the Gulf Cooperation Council... View Details
Keywords: Margie Kelley
  • 09 Dec 2002
  • Research & Ideas

Most Accountants Aren’t Crooks—Why Good Audits Go Bad

build relationships that allow them to sell their more lucrative consulting services. Thus, from the executive team down to individual accountants, an auditing firm's motivation to provide favorable audits runs deep. As the collision case... View Details
Keywords: by Max H. Bazerman, George Loewenstein & Don A. Moore; Accounting; Financial Services
  • 30 Mar 2018
  • What Do You Think?

What Should Mark Zuckerberg Do?

was another issue to be addressed. Up to now, Facebook had little control over the information gathered by app designers, which they could in turn sell to third-party organizations largely unknown to the company. Facebook had, indeed,... View Details
Keywords: by James Heskett; Web Services; Information Technology

    Social Strategies That Work

    Over a billion people use social platforms on the Internet, making them the most frequently visited category of sites. Some platforms, such as eHarmony, MeetUp, and Twitter, allow us to connect to strangers. eHarmony alone is estimated to account for one in six new... View Details
    • ←
    • 79
    • 80
    • …
    • 150
    • 151
    • →
    ǁ
    Campus Map
    Harvard Business School
    Soldiers Field
    Boston, MA 02163
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College.