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August 2007 (Revised July 2008)
Case

HCL Technologies (A)

By: Linda A. Hill, Tarun Khanna and Emily Stecker

When Vineet Nayar became president of HCL Technologies, a global IT services business, in April 2005, he knew the company needed drastic change. Since its founding as a hardware company in the 1970s, HCL had grown into an enterprise with $3.7 billion in revenues and a... View Details

Keywords: Customer Relationship Management; Multinational Firms and Management; Employee Relationship Management; Leading Change; Organizational Change and Adaptation; Competition; Service Industry; Service Industry; India

June 2024
Supplement

Zeswitz Music (A)

By: Richard S. Ruback and Royce Yudkoff

Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
Abstract: In July of 2013, Randy Shayler (HBS, 2012) acquired Zeswitz Music, a musical instrument rental company based in Reading,... View Details

Keywords: Customer Focus and Relationships; Business Strategy; Acquisition; Revenue; Marketing; Music Industry; Retail Industry; Pennsylvania

02 Jan 2024
Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details

Keywords: by Rachel Layne

28 Apr 2015
First Look

First Look: April 28

Zeal as they consider their product development strategy. In February 2013, serial entrepreneurs John Danner and Sanjay Noronha cofounded Zeal, an education technology start-up providing a web-based, mobile... View Details

Keywords: Sean Silverthorne

26 Jun 2012
First Look

First Look: June 26

PublicationsBanks as Multinationals Author:Geoffrey Jones Publication:New York: Routledge, 2012 Abstract This is a revised edition of a comparative, international study which... View Details

Keywords: Sean Silverthorne

2011
Chapter

El Sector Privado y las Responsabilidades Públicas: El Rol de las Soluciones Comerciales en la Temática Social

By: Michael Chu

In today's world, certain goods and services are considered so basic that, regardless of culture, they are accepted as public responsibilities. However, for the low-income populations in developing countries, which constitute the majority of the world, access to these... View Details

Keywords: Business Model; Developing Countries and Economies; Private Sector; Public Sector; Management Practices and Processes; Human Needs; Poverty; Commercialization

March 2011
Case

Cash Flow Productivity at PepsiCo: Communicating Value to Retailers

PepsiCo developed a new metric that better measured the value added by Pepsi products than did gross margin, the traditional metric used by retailers to determine shelf space and promotional activity. The new metric, cash flow productivity, captured the value of... View Details

Keywords: Customer Relationship Management; Cash Flow; Measurement and Metrics; Distribution; Performance Productivity; Value Creation; Food and Beverage Industry; Retail Industry

Find at Harvard

Celia Stafford is a doctoral student in Health Policy (Management). She received a B.A. in Mathematics and Economics from Emory University in 2017 and an MPH focused in Biostatistics from the University of North Carolina at Chapel Hill in 2020. She is also... View Details

April 2008
Module Note

Improvement with Customer-Operators

By: Frances X. Frei and Dennis Campbell

Taught as the third module in a Harvard Business School course on Managing Service Operations: Understanding the Customer Operating Role (606-092). Explores how firms can systematically leverage their customer-operators in the organizational improvement process is... View Details

Keywords: Service Operations; Performance Improvement; Customer Focus and Relationships; Framework; Employees; Business Model; Management Practices and Processes; Organizational Design

Andy Zelleke is the MBA Class of 1962 Senior Lecturer of Business Administration. A member of the General Management unit, he is the Faculty Chair of HBS’ Middle East & North Africa Research Center.

Since Spring 2021, Dr. Zelleke has taught “Unpacking... View Details

Keywords: professional services; professional services; professional services; professional services

Mark N. Roberge

Mark Roberge is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School. He teaches Entrepreneurial Sales and Marketing in the second-year MBA program in the Fall term and The Entrepreneurial Manager and Startup Bootcamp in the... View Details

July 2003 (Revised December 2003)
Case

Mitchells/Richards

By: Amy C. Edmondson and Corey B. Hajim

Describes a small, luxury retail chain's operational sophistication achieved through the use of technology and high-touch customer service. A family-run business, Mitchells has built its success with a customer service strategy know internally as "hugging." The term is... View Details

Keywords: Information Technology; Expansion; Family Business; Attitudes; Organizational Culture; Luxury; Customer Focus and Relationships; Retail Industry

June 2008
Case

Rackspace Hosting in Late 2000

By: James L. Heskett and W. Earl Sasser

The leadership team of Rackspace, faced with accommodation of its service offering and dwindling financial reserves, decides to make customer focus the rallying cry of its new strategy. This short case was designed as the discussion igniter for a series of short video... View Details

Keywords: Customer Focus and Relationships; Finance; Management Teams; Service Operations; Customer Ownership; Strategy

September 2016 (Revised October 2017)
Case

KaBOOM!: Play at Scale (Abridged)

By: V. Kasturi Rangan and Sarah Appleby

A case on scaling social impact for nonprofits. Founded in 1995, KaBOOM! quickly became a nationally recognized nonprofit in building playgrounds with strong corporate partnerships and volunteer-organizing capabilities. Over the years, KaBOOM! developed new programs,... View Details

Keywords: Scaling Social Enterprise; Scaling Social Impact; Nonprofit Scaling; Nonprofit; Nonprofit Organizations; Social Enterprise; Social Entrepreneurship; Growth and Development Strategy; United States

September 2016 (Revised February 2019)
Case

KaBOOM!: Play at Scale (A)

By: V. Kasturi Rangan and Sarah Appleby

A case on scaling social impact for nonprofits. Founded in 1995, KaBOOM! quickly became a nationally recognized nonprofit in building playgrounds with strong corporate partnerships and volunteer-organizing capabilities. Over the years, KaBOOM! developed new programs,... View Details

Keywords: Scaling Social Impact; Scaling; Nonprofit Scaling; Nonprofit Organizations; Corporate Social Responsibility and Impact; Social Enterprise; Growth and Development Strategy; United States

October 2023 (Revised February 2024)
Case

Loris

By: Shunyuan Zhang, Das Narayandas, Stacy Straaberg and David Lane

In December 2022, Loris’s executive team considered their go-to-market strategy. Loris was an artificial intelligence (AI) software startup for the customer service industry with two products on the market: 1) Agent Assist which provided customer service agents (CSAs)... View Details

Keywords: Decisions; Growth and Development Strategy; Product Launch; Product Positioning; Business Strategy; Competitive Strategy; Business Startups; AI and Machine Learning; Applications and Software; Marketing Strategy; Sales; Technology Industry; United States

October 2024
Article

Sampling Bias in Entrepreneurial Experiments

By: Ruiqing Cao, Rembrand Koning and Ramana Nanda

Using data from a prominent online platform for launching new digital products, we document that ‘sampling bias’—defined as the difference between a startup’s target customer base and the actual sample on which early ‘beta tests’ are conducted—has a systematic and... View Details

Keywords: Target Market; Sampling Biases; Beta Testing; Product Launch; Entrepreneurship; Gender

03 Oct 2019
HBS Seminar

Christopher Tang, UCLA Anderson School of Management

September 2013 (Revised November 2013)
Case

AngelList

By: Ramana Nanda and Liz Kind

In early 2010, Naval Ravikant and Babak Nivi posted a list of angel investors on the Venture Hacks blog as a resource for founders looking for funding prior to seeking venture capital. The list quickly evolved into AngelList, a separate matchmaking platform for... View Details

Keywords: Angel Investors; Venture Capital; Entrepreneurial Finance; Finance; Entrepreneurship; Investment; Financial Services Industry; United States