Media And Publishing - Publications - Faculty & Research

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

I think about releasing ads in advance is you begin to engage consumers earlier, and then when you wrap that around a social media strategy you can begin to drive conversation about your brand before,... View Details

Keywords: Media & Broadcasting; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

professors are evaluated in part on the number of papers they publish in peer-reviewed journals. Primarily written for and read by other academics, many of those journals tend to reward novelty over... View Details

Keywords: by Carmen Nobel; Education

13 May 2013
Research & Ideas

How to Spot a Liar

Pinocchio Effect: Linguistic Differences Between Lies, Deception by Omissions, and Truths, which was published in the journal Discourse Processes. Asked why the topic of deception is important to business... View Details

Keywords: by Carmen Nobel

17 Dec 2007
Research & Ideas

The Rise of Medical Tourism

countries that similar development made sense. So it's a tricky public policy issue. Q: How does growth in private hospitals affect public health care in India? A: There is an assumption in the view often expressed in the media in India... View Details

Keywords: by Martha Lagace; Health; Medical Devices & Supplies

21 May 2012
Research & Ideas

OSHA Inspections: Protecting Employees or Killing Jobs?

industry, and other characteristics to end up with some 800 companies. Half of the companies had been subject to random inspections; half of them were eligible for inspections but not chosen. Surprising Findings The results of their... View Details

Keywords: by Michael Blanding

26 Sep 2011
HBS Case

HBS Cases: Lady Gaga

Industries, which focuses entirely on the media and entertainment sector, and which includes sessions on basketball star LeBron James, online video aggregator Hulu, the NFL,... View Details

Keywords: by Carmen Nobel; Entertainment & Recreation; Music

23 Nov 2020
Research & Ideas

COVID Was Supposed to Increase Bankruptcies. Instead, They've Gone Down.

consumer, bankruptcies dropped 28 percent year-over-year. Chapter 11 business bankruptcies climbed 35 percent year-over-year and by 194 percent for corporations with more than $50 million in assets. However, when small businesses are... View Details

Keywords: by Rachel Layne

08 Nov 2011
First Look

First Look: Nov. 8

PublicationsHow Much Is a Reduction of Your Customers' Wait Worth? An Empirical Study of the Fast-Food Drive-Thru Industry Based on Structural Estimation Methods Authors:Gad Allon, Awi Federgruen, and Margaret P. Pierson... View Details

Keywords: Sean Silverthorne

05 Apr 2004
Research & Ideas

Six Ways to Build Trust in Negotiations

What began as a misunderstanding about specifications and deadlines between a manager at RLX, a software development firm, and a manager at Impress, one of its clients, had escalated into a conflict charged... View Details

Keywords: by Deepak Malhotra

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

their value. At the same time, our go-go workplaces are emphasizing and rewarding 24x7 productivity. To study this idea, the researchers set up six experiments to gauge our attitudes about luxury and... View Details

Keywords: by Michael Blanding

01 May 2019
What Do You Think?

What Should the Leadership of YouTube Do?

not be any sort of attack on this very fundamental right. On the other hand social media platforms still have an obligation to the public that they serve YouTube needs to redouble its efforts and be totally... View Details

Keywords: by James Heskett; Media & Broadcasting; Media & Broadcasting

27 May 2015
Research & Ideas

Build 'Scaffolds' to Improve Performance of Temporary Teams

"Four minutes," a triumphant Amy C. Edmondson exclaims as she arrives at her Harvard Business School office, clutching a bike helmet and explaining that her commute is 10 minutes faster by bicycle than by car. Edmondson, the... View Details

Keywords: by Roberta Holland; Health

10 Jul 2007
What Do You Think?

How Much of Leadership Is About Control, Delegation, or Theater?

organizational performance. In a thought-provoking book published last year, Jeffrey Pfeffer and Robert I. Sutton suggest that the overriding impact of leadership on performance is a myth, or at least only a... View Details

Keywords: by Jim Heskett

24 May 2018
Research & Ideas

Distance Still Matters in Business, Despite the Internet

Lalocracio Location has always been a vital resource in business. “Location, location, location,” as they say in real estate. But then along came the internet in the 1980s, and suddenly distance-related business costs collapsed for... View Details

Keywords: by Sean Silverthorne; Publishing; Publishing; Publishing; Publishing; Publishing

29 Aug 2005
Research & Ideas

How Organizations Create Social Value

organizations in Latin America and Spain. For good governance you need some degree of overlap between governance and management.— Ezequiel A. Reficco This research will be View Details

Keywords: by Manda Salls

May 2001 (Revised June 2002)
Case

Frasier (A)

By: Guhan Subramanian and Michelle Kalka

In 2001, NBC entered into contract negotiations with Paramount Television Group to keep the hit show "Frasier" on the network. Paramount, the studio that produced the show, threatened to move "Frasier" to CBS, Paramount's sister network, if NBC did not agree to a... View Details

Keywords: Negotiation; Television Entertainment; Media and Broadcasting Industry

Citation

Educators

Purchase

25 Sep 2019
Research & Ideas

The Economic Cost of Physician Burnout

Physician burnout costs the United States health care industry $4.6 billion a year, a number that brings a new spotlight to an age-old problem. In a paper published in the journal Annals of Internal Medicine this past June, a research... View Details

Keywords: by Michael Blanding; Health

30 Apr 2020
Book

Fighting Climate Change Requires a New Capitalism

Rebecca Henderson spent her young adult years living two lives. At work, she preached the risks of resisting change to MBA students at the Massachusetts Institute of Technology, drawing on lessons she learned while watching factories close as a management consultant.... View Details

Keywords: by Danielle Kost; Energy

16 May 2000
Research & Ideas

The Simple Economics of Open Source

pay-off, no reward? Could it be driven, as some media reports have admiringly suggested, purely by intellectual fervor on the part of programmers, perhaps coupled with a noble desire to share and dispense... View Details

Keywords: by Martha Lagace; Technology

13 Oct 2009
Research & Ideas

7 Lessons for Navigating the Storm

for help. Yet we're exposed regularly by the media to the stereotype of the flawless leader who always has an answer and is never left questioning a decision. While most leaders know this is a fantasy, they... View Details

Keywords: by Martha Lagace

Publications