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Show Results For
- All HBS Web
(2,999)
- People (24)
- News (820)
- Research (1,575)
- Events (14)
- Multimedia (41)
- Faculty Publications (1,087)
- 01 Sep 2015
- News
Case Studies for Your Commute
Case discussions typically start with the facts and blossom from there. But what happened before that? What got the professor excited about writing the case in the first place? What margin notes didn’t make it into the final draft? And how does the author connect the... View Details
Keywords: Dan Morrell
- October 2023
- Article
Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior
By: Jimin Nam, Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks
Organizations face growing pressure from their consumers and stakeholders to take public stances on sociopolitical issues. However, many are hesitant to do so lest they make missteps, promises they cannot keep, appear inauthentic, or alienate consumers, employees, or... View Details
Nam, Jimin, Maya Balakrishnan, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior." Special Issue on Consumer Insights from Text Analysis edited by Grant Packard, Sarah G. Moore, and Jonah Berger. Journal of Consumer Psychology 33, no. 4 (October 2023): 632–644.
- Article
Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media
John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton. "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 144–155.
- July 2006 (Revised March 2008)
- Case
Changan Automobile Co., Ltd.
By: Dennis Campbell and Donglin Xia
Chairman Yin Jiaxu must communicate that the company's extraordinary reported performance in 2002 reflects Changan's unique strategy within the competitive dynamics of China's automobile industry. Changan's 2002 annual report demonstrated an extraordinary level of... View Details
Keywords: Financial Reporting; Ethics; Corporate Disclosure; Media; Business and Shareholder Relations; Auto Industry; China
Campbell, Dennis, and Donglin Xia. "Changan Automobile Co., Ltd." Harvard Business School Case 107-006, July 2006. (Revised March 2008.)
- 01 Mar 2017
- News
Air Time
Input Most common words in responses: Most common words in responses: @HBSAlumni What should alumni look for when joining a startup? “Character of people. Goodness that goes beyond competency.” — @AnthonyTjan Anthony Tjan (MBA 1998) “Must absolutely love these three:... View Details
- 16 Mar 2018
- News
Enabling The Pursuit of Entrepreneurial Dreams
at HBS, Ng is exploring media investing or starting a media company, furthering an interest that began with documentary filmmaking in college. “I’d love to start a company that utilizes View Details
- Profile
Debora Lehrer
Why was earning your MBA at HBS important to you? When I graduated from Dartmouth College in 2005, I would have said that my chances of going to graduate school were close to zero. I had found my "dream job" at Major League Baseball and did not think there... View Details
Keywords: Entertainment / Media
John C. Malone
Known for his financial wizardry, Malone acquired a barrage of cable systems throughout the United States, allowing TCI to own one in four cable systems in American households. TCI’s exposure to other parts of the media industry also... View Details
Keywords: Communications
- 21 Oct 2021
- News
DraftKings Backs New VC Firm
and gaming, media and fan engagement, human performance, and data analytics and monetization.” The $60 million in initial funding, the Globe notes, includes capital from DraftKings as well as the ownership of the New England Patriots,... View Details
- 10 Jan 2017
- News
Sir David Clementi Named BBC Chairman
broadcaster be run by an external board rather than the BBC Trust, which currently governs the organization. Analysis from a BBC media editor notes some of the challenges Clementi will face in the new role: Foremost is funding. The BBC... View Details
Keywords: Arts, Entertainment
- March 2016
- Supplement
Advertising Experiments at RestaurantGrades
By: Weijia Dai, Hyunjin Kim and Michael Luca
This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details
- 20 Apr 2021
- News
Get Ready for the Relationship Renaissance
Photo courtesy of Hinge Photo courtesy of Hinge With vaccines more readily available and the world inching toward recovery, Justin McLeod (MBA 2011), founder and CEO of the dating app Hinge, predicts singles will be getting serious about dating. Surveys by the... View Details
- 10 Aug 2016
- Research & Ideas
Prospective Students Steer Clear of Schools Rocked by Scandal
in applications, although just how many students shy away from applying depends largely on how widely the incident is reported in the media. The June research paper The Impact of Campus Scandals on College Applications shows that a college with a scandal splashed... View Details
- 01 Sep 2003
- News
Sharon Patrick
Sharon L. Patrick draws a bright line between the financials of a business and its architecture — its economics and business model. It’s the latter that tells her what makes the financials tick and drives her particular interest in media... View Details
- Profile
Jeremy Andrus
likely identify with our product. If you’re an NBA fan, and you see Derrick Rose wearing Skullcandy headphones, that’s pretty powerful. Social media is another way to interact with consumers and build brand loyalty. So branding is one... View Details
- 2024
- Working Paper
Content Moderation with Opaque Policies
By: Scott Duke Kominers and Jesse M. Shapiro
A sender sends a signal about a state to a receiver who takes an action that determines a payoff. A moderator can block some or all of the sender's signal before it reaches the receiver. When the moderator's policy is transparent to the receiver, the moderator can... View Details
Kominers, Scott Duke, and Jesse M. Shapiro. "Content Moderation with Opaque Policies." NBER Working Paper Series, No. 32156, February 2024.
- Editorial
Zeroing Out on zero-COVID
By: William C. Kirby
China’s culture reveres science, yet operates under a government that often defines what “science” is and is not. China’s “zero-COVID” policy has created a bifurcated scientific community that threatens international collaboration in science and technology. A... View Details
Keywords: COVID; Scientific Community; World Health Organization; Pseudoscience; Governance; Government and Politics; Health; Research and Development; Social Media; China
Kirby, William C. "Zeroing Out on zero-COVID." Science 376, no. 6597 (June 2, 2022): 1026.
- Fast Answer
IFC: LA/Hollywood
Where can I find entertainment & media industry/market analysis, company data and news? OVERVIEWS AND ANALYSIS IBISWorld
Research reports on a wide range of industries, including Cable Networks, Television Production, and... View Details
Research reports on a wide range of industries, including Cable Networks, Television Production, and... View Details