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Show Results For
- All HBS Web
(3,017)
- People (24)
- News (825)
- Research (1,597)
- Events (15)
- Multimedia (41)
- Faculty Publications (1,103)
- August 2024
- Article
Partisans neither Expect nor Receive Reputational Rewards for Sharing Falsehoods over Truth Online.
By: Isaias Ghezae, Jillian J. Jordan, Izzy Gainsburg, Mohsen Mosleh, Gordon Pennycook, Robb Willer and David Rand
A frequently invoked explanation for the sharing of false over true political information is that partisans are motivated by their reputations. In particular, it is often argued that by indiscriminately sharing news that is favorable to one’s political party,... View Details
Ghezae, Isaias, Jillian J. Jordan, Izzy Gainsburg, Mohsen Mosleh, Gordon Pennycook, Robb Willer, and David Rand. "Partisans neither Expect nor Receive Reputational Rewards for Sharing Falsehoods over Truth Online." PNAS Nexus 3, no. 8 (August 2024).
- 2021
- Working Paper
Assessing the Strength of Network Effects in Social Network Platforms
By: Marco Iansiti
Network effects have risen to the forefront of platform competition discussions (e.g. the House Judiciary investigation of competition in digital markets, claiming that Facebook, for example, is entrenched due to strong network effects and high switching costs). While... View Details
Keywords: Social Networks; Platform Competition; Network Effects; Competition; Social Media; Digital Platforms
Iansiti, Marco. "Assessing the Strength of Network Effects in Social Network Platforms." Harvard Business School Working Paper, No. 21-086, February 2021.
- 27 Apr 2015
- News
“A Unique Leadership Experience”
Dressed in cargo shorts and a black Harvard Business School t-shirt, Terry Virts (GMP 11) addressed the current General Management Program students via videoconference in the Spangler Auditorium. As Virts answered the first question, he lazily twisted upside down,... View Details
- Web
Instagram Takeover Policy | About
information, full name (without consent), and specifics about housing or residence areas. ___ Post, re-post, favorite, or respond to negative, offensive, discriminatory, or defamatory content. ___ Hide or delete any comments. If you see a concerning comment, notify the... View Details
- Profile
Jeremy Andrus
likely identify with our product. If you’re an NBA fan, and you see Derrick Rose wearing Skullcandy headphones, that’s pretty powerful. Social media is another way to interact with consumers and build brand loyalty. So branding is one... View Details
- October 2023
- Article
Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior
By: Jimin Nam, Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks
Organizations face growing pressure from their consumers and stakeholders to take public stances on sociopolitical issues. However, many are hesitant to do so lest they make missteps, promises they cannot keep, appear inauthentic, or alienate consumers, employees, or... View Details
Nam, Jimin, Maya Balakrishnan, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior." Special Issue on Consumer Insights from Text Analysis edited by Grant Packard, Sarah G. Moore, and Jonah Berger. Journal of Consumer Psychology 33, no. 4 (October 2023): 632–644.
- Article
Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media
John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton. "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 144–155.
- July 2006 (Revised March 2008)
- Case
Changan Automobile Co., Ltd.
By: Dennis Campbell and Donglin Xia
Chairman Yin Jiaxu must communicate that the company's extraordinary reported performance in 2002 reflects Changan's unique strategy within the competitive dynamics of China's automobile industry. Changan's 2002 annual report demonstrated an extraordinary level of... View Details
Keywords: Financial Reporting; Ethics; Corporate Disclosure; Media; Business and Shareholder Relations; Auto Industry; China
Campbell, Dennis, and Donglin Xia. "Changan Automobile Co., Ltd." Harvard Business School Case 107-006, July 2006. (Revised March 2008.)
- 01 Mar 2017
- News
Air Time
Input Most common words in responses: Most common words in responses: @HBSAlumni What should alumni look for when joining a startup? “Character of people. Goodness that goes beyond competency.” — @AnthonyTjan Anthony Tjan (MBA 1998) “Must absolutely love these three:... View Details
- Profile
Debora Lehrer
Why was earning your MBA at HBS important to you? When I graduated from Dartmouth College in 2005, I would have said that my chances of going to graduate school were close to zero. I had found my "dream job" at Major League Baseball and did not think there... View Details
Keywords: Entertainment / Media
- Fast Answer
Circulation statistics
Where do I find circulation figures for newspapers or periodicals? AAM - Media Intelligence Center: Audited circulation reports and publishers' statements for newspapers, consumer magazines, and B2B publications--primarily from... View Details
- 18 May 2020
- News
Kevin Mayer Takes Over TikTok
Kevin Mayer (MBA 1990) Jesse Grant/Getty Images for Disney Kevin Mayer (MBA 1990) Jesse Grant/Getty Images for Disney Kevin Mayer (MBA 1990) has left his position leading Disney’s streaming business to take over the video-sharing platform TikTok, reports the New York... View Details
- 01 Sep 2015
- News
Case Studies for Your Commute
Case discussions typically start with the facts and blossom from there. But what happened before that? What got the professor excited about writing the case in the first place? What margin notes didn’t make it into the final draft? And how does the author connect the... View Details
Keywords: Dan Morrell
- 21 Oct 2021
- News
DraftKings Backs New VC Firm
and gaming, media and fan engagement, human performance, and data analytics and monetization.” The $60 million in initial funding, the Globe notes, includes capital from DraftKings as well as the ownership of the New England Patriots,... View Details
- 10 Jan 2017
- News
Sir David Clementi Named BBC Chairman
broadcaster be run by an external board rather than the BBC Trust, which currently governs the organization. Analysis from a BBC media editor notes some of the challenges Clementi will face in the new role: Foremost is funding. The BBC... View Details
Keywords: Arts, Entertainment
- March 22, 2024
- Article
It’s Time to Give Up on Ending Social Media’s Misinformation Problem
By: Scott Duke Kominers and Jesse Shapiro
Kominers, Scott Duke, and Jesse Shapiro. "It’s Time to Give Up on Ending Social Media’s Misinformation Problem." The Atlantic (website) (March 22, 2024).
- August 2018
- Teaching Note
Magpie: Developing and Using Buyer Personas
By: Frank V. Cespedes
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
- Profile
Eric D'Arbeloff
Eric d'Arbeloff (MBA 1993) plays a leading role in bringing independent films to wider audiences. In 2004 he launched his film distribution company, Roadside Attractions. Among its successes are Super Size Me, Winter's Bone, Margin Call, Arbitrage, and Mud, starring... View Details
Keywords: Entertainment / Media