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Show Results For
- All HBS Web
(2,985)
- People (24)
- News (818)
- Research (1,569)
- Events (14)
- Multimedia (41)
- Faculty Publications (1,077)
- Profile
Jeremy Andrus
likely identify with our product. If you’re an NBA fan, and you see Derrick Rose wearing Skullcandy headphones, that’s pretty powerful. Social media is another way to interact with consumers and build brand loyalty. So branding is one... View Details
- 01 Jun 2003
- News
Portraits from the Class of 2003
First Film: Open Invitation, half–hour dark comedy Previous Job: managed brand franchises for Procter & Gamble, Cincinnati and Toronto AT P&G: spearheaded relationship with UNICEF to donate tuberculosis vaccines Copresident: HBS Entertainment & View Details
Keywords: Arts, Entertainment
- December 2021
- Article
Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations
By: Jonas Paul Schöne, Brian Parkinson and Amit Goldenberg
What type of emotional language spreads further in political discourses on social media? Previous research has focused on situations that primarily elicited negative emotions, showing that negative language tended to spread further. The current project extends existing... View Details
Keywords: Negative Emotions; Emotional Influence; Emotional Resonance; Political Discourse; Emotion Contagion; Intergroup; Interactive Communication; Emotions; Government and Politics; Social Media
Schöne, Jonas Paul, Brian Parkinson, and Amit Goldenberg. "Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations." Affective Science 2, no. 4 (December 2021): 379–390.
- 27 Jul 2022
- News
High Flyer
View this post on Instagram A post shared by @HBSAlumni (@hbsalumni) When they’re not helping to make a difference in the world, HBS alumni find numerous ways to unwind. These pursuits can include reading, playing golf, sailing, running, and a number of other... View Details
- 09 Mar 2021
- News
Expanding the Fan Base
- 01 Sep 2003
- News
Sharon Patrick
Sharon L. Patrick draws a bright line between the financials of a business and its architecture — its economics and business model. It’s the latter that tells her what makes the financials tick and drives her particular interest in media... View Details
- February 2021 (Revised February 2021)
- Case
World of Dreams Entertainment Group: Building a Resilient Business
By: Lynda M. Applegate, Sarah Endline and Michael Norris
In 2021, Ron DeShay, former American Idol producer, is launching his new business venture: World of Dreams Entertainment Group. World of Dreams rethought the existing TV production model, giving audiences more power to directly influence the creation of shows through a... View Details
Keywords: Television Entertainment; Media; Social Issues; Sports; Business Ventures; Digital Platforms; Entertainment and Recreation Industry; United States; California; Los Angeles
Applegate, Lynda M., Sarah Endline, and Michael Norris. "World of Dreams Entertainment Group: Building a Resilient Business." Harvard Business School Case 821-039, February 2021. (Revised February 2021.)
- March 22, 2024
- Article
It’s Time to Give Up on Ending Social Media’s Misinformation Problem
By: Scott Duke Kominers and Jesse Shapiro
Kominers, Scott Duke, and Jesse Shapiro. "It’s Time to Give Up on Ending Social Media’s Misinformation Problem." The Atlantic (website) (March 22, 2024).
- August 2018
- Teaching Note
Magpie: Developing and Using Buyer Personas
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
- 03 Aug 2016
- Research & Ideas
Ominous Background Music Is Bad for Sharks
Sharks have been stigmatized on screen for decades, from the 1975 movie Jaws, in which a gigantic great white shark terrorizes a resort island off the coast of Massachusetts, to the 2013 movie Sharknado, in which the eponymous spout of shark-infested seawater... View Details
- Profile
Ann Chao
Why was earning your MBA at HBS important to you? First, I was drawn to the application-based nature of the MBA degree. My college experience was heavy on social theory and deep intellectual debate, which gave me a solid foundation to examine broader issues in society.... View Details
Keywords: Entertainment / Media
- 01 Jun 1999
- News
Sixth Annual Cyberposium an SRO Success
standing-room-only, jam-packed marathon of discussion panels, keynote addresses, product demos, and networking opportunities. Sponsored by the student-led High Tech and New Media Club, this year's Cyberposium, titled "Digital Junctions,"... View Details
- October 2020 (Revised April 2022)
- Case
When Institutions Fail: HIV/AIDS in the 1980s
By: Tom Nicholas and Christian Godwin
During the early 1980s, young gay men in urban centers such as San Francisco and New York City began contracting a mysterious illness that would come to be known as HIV/AIDS. A diagnosis meant almost certain death, with a less than 1% survival rate. Conflicting... View Details
Keywords: Ethics; Policy; Government and Politics; Health Pandemics; History; Rights; Media; Organizations; Business and Community Relations; Religion; Social Psychology; Identity; Prejudice and Bias; Social Issues; Public Opinion; Pharmaceutical Industry; Biotechnology Industry; Health Industry; Journalism and News Industry; Media and Broadcasting Industry; Public Administration Industry; United States
Nicholas, Tom, and Christian Godwin. "When Institutions Fail: HIV/AIDS in the 1980s." Harvard Business School Case 821-002, October 2020. (Revised April 2022.)
- Web
Get Help | Information Technology
Get Help Need Help? Report an issue with HBS IT services. Submit a Ticket Contact Us +617-495-6600 Faculty & Staff: ithelp@hbs.edu MBA Students: mbaithelp@hbs.edu Executive Education Participants: exedithelp@hbs.edu Alumni: hbs@edusupportcenter.com View Details
- 21 Oct 2021
- News
DraftKings Backs New VC Firm
and gaming, media and fan engagement, human performance, and data analytics and monetization.” The $60 million in initial funding, the Globe notes, includes capital from DraftKings as well as the ownership of the New England Patriots,... View Details
- 10 Jan 2017
- News
Sir David Clementi Named BBC Chairman
broadcaster be run by an external board rather than the BBC Trust, which currently governs the organization. Analysis from a BBC media editor notes some of the challenges Clementi will face in the new role: Foremost is funding. The BBC... View Details
Keywords: Arts, Entertainment
- March 2016
- Supplement
Advertising Experiments at RestaurantGrades
By: Weijia Dai, Hyunjin Kim and Michael Luca
This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details
- 20 Apr 2021
- News
Get Ready for the Relationship Renaissance
Photo courtesy of Hinge Photo courtesy of Hinge With vaccines more readily available and the world inching toward recovery, Justin McLeod (MBA 2011), founder and CEO of the dating app Hinge, predicts singles will be getting serious about dating. Surveys by the... View Details
- 05 May 2011
- News
Blazing a Trail for Glenn Beck
from left-leaning Huffington Post to conservative Beck baffled media watchers but made perfect sense to Morgan. “I am a very apolitical person,” she said in an interview reported by the New York Times (January 6, 2011). “I’m a... View Details