Marketing Reference Programs - Publications - Faculty & Research

01 Sep 2010
News

Dare to be Different

our parents’ generation is dying a slow death, in part because our “competitive competence” in marketing is killing that sort of loyalty. Let me be clear about what I mean. Certainly, brand affiliation still exists, and people are more... View Details

Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Professional Services

10 Nov 2008
What Do You Think?

How Much Can You Ask of Your Customers?

Summing Up Is customer volunteerism combined with "ownership" a double-edged sword? It's seems okay to involve customers in providing ideas for new products and processes. Encourage them to refer new business. But beware the... View Details

Keywords: by Jim Heskett

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Big Messages, Small Screens, Many Choices

Business Administration and Chair of the General Management Program at HBS. Gupta, whose current academic interests lie in mobile advertising, mobile payments, and mobile commerce, described the difficult landscape confronting View Details

Keywords: by Carmen Nobel; Advertising

10 Oct 2018
Research & Ideas

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

McBoatface. Overruling the public’s wishes, NERC named the craft after British naturalist Sir David Attenborough. The public was outraged; newspaper editorials decried the lack of democracy, and citizens protested the unfairness of it all on social media. So much for... View Details

Keywords: by Michael Blanding; Advertising

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Outrage at the Death of a Tree - Blog - Business & Environment

Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in... View Details

01 Apr 1996
News

New Releases

reference for more than 160 of the best videos and multimedia programs currently available. A Critical Guide is the only book that offers critical evaluations of new and classic training videos and... View Details

26 Oct 2009
Lessons from the Classroom

The New Deal: Negotiauctions

Dealmaking Strategies for a Competitive Marketplace, is a reference to this phenomenon. Companies are telling their marketing managers, "Get your advertising spend down by 20 percent over the next 12... View Details

Keywords: by Julia Hanna

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1.4.10 Student Travel | MBA

for students planning Harvard-related travel. Students should refer to the Global Experience Office policies for FIELD Global Capstone and IFC travel. For more information, contact the Global Experience Office, (617) 279-2442, geo@hbs.edu... View Details

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Strategic Financial Analysis Online Course | HBS Online

Who Will Benefit Senior Managers and Consultants Analysts Aspiring Finance Professionals Use financial tools and metrics to inform strategic decision-making and drive business performance. The program expertly leads you through... View Details

01 Dec 2008
News

Business at the Summit

that transcends the confines of “economic self-interest.” Referring to the nation’s financial crisis, Light said, “The times call for serious reflection and deep inquiry.” If timing is everything, then the Centennial Global Business... View Details

Keywords: leadership; alumni events; Centennial; Business Schools & Computer & Management Training; Educational Services; Finance; Management

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Scrapbooks & Collectibles- The Art of American Advertising

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral View Details

01 Sep 2007
News

Paulson Speaks on China at HBS

intellectual property protection, and domestic consumption. In addition, Paulson said, the Chinese will not “be able to develop the financial markets and banks they want unless they have a currency that reflects economic reality.”... View Details

Keywords: Administration of Economic Programs; Administration of Economic Programs; Administration of Economic Programs; Administration of Economic Programs

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IT Strategy: Building a Smarter, Scalable Future in the Cloud | Information Technology

IT Strategy: Building a Smarter, Scalable Future in the Cloud 2.02: Cloud Program By Jeff Colgan on March 27, 2025 Share via Facebook Share via LinkedIn Print Share via email The Opportunity In the IT world, “the cloud” View Details

14 Mar 2011
Research & Ideas

Keeping Credit Flowing to Consumers in Need

The credit crunch and subsequent collapse of the nonprime mortgage market claimed many victims, including hundreds of thousands of low- and moderate-income Americans who lost their homes and savings. Today, regulators and policymakers are... View Details

Keywords: by Sean Silverthorne; Financial Services; Construction; Real Estate

01 Jun 2010
News

Paulson Advocates Regulatory Reform

lot better than the alternative. We would have had a disaster on the order of the Great Depression.” Paulson proposed two key reforms. The first would be the creation of a systemic risk regulator to monitor markets and intervene when any... View Details

Keywords: federal bailouts; Administration of Economic Programs; Administration of Economic Programs; Administration of Economic Programs; Administration of Economic Programs

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1.3.4 Classroom Recording, Photography & Social Media | MBA

This policy pertains to all program or course activities taking place in a classroom or other academic setting, including, for example, discussion or project groups, work at project sites, and doctoral dissertation defenses. Community... View Details

01 Dec 2008
News

Seth Klarman

investing. It basically teaches you the questions that you should ask, and it makes endless references to the foibles of human nature in the markets. Given the recent credit market meltdown, have we made... View Details

Keywords: Roger Thompson; Finance

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Climate Symposium 2024: Confronting Reality, Celebrating Innovation - Blog - Business & Environment