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  • 30 Aug 2016
  • First Look

August 30, 2016

forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme... View Details
Keywords: Carmen Nobel
  • 10 Nov 2008
  • What Do You Think?

How Much Can You Ask of Your Customers?

over-involvement (of) customers have led to bitter intellectual property right disputes customers simultaneously trying to drive the product in two (or more) very separate market directions (or) feature creep that literally prevents... View Details
Keywords: by Jim Heskett
  • 29 Aug 2006
  • First Look

First Look: August 29, 2006

Business School Case 706-496 Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will... View Details
Keywords: Sean Silverthorne
  • 11 May 2011
  • News

In a Good Place

Gehrke (MBA ’73) presides over this weekly happening or, as she describes it, this “mini-laboratory for budding entrepreneurs.” The businesses in question aren’t of a high-tech nature, however: GreenFlea is an indoor-outdoor market that... View Details
  • 01 Apr 2000
  • News

Deep in the Heart of Texas

Leave it up to HBS alumni clubs in Texas to plan events that leave big impressions on their members. Houston Club President Andrew L. Waite (MBA '93), now in the second year of his term, rattles off the high-caliber speakers his club... View Details
Keywords: Amy E. Dean
  • 19 Jun 2017
  • News

Can Neuroscience Find You the Perfect Job?

what is the big market that you're going to address. And so always just keeping an eye on what is the bottom line. I think that was kind of helpful in thinking about pitching investors and, again, backed up by the data that we had.... View Details
  • 23 Jan 2012
  • Research & Ideas

Break Your Addiction to Service Heroes

words, you also need a management plan for your customers. To return to our manufacturing metaphor, the special challenge of service delivery is that your customers routinely wander onto the shop floor-unannounced-and tinker with the... View Details
Keywords: by Deborah Blagg; Service
  • 01 Dec 1997
  • News

A Conversation with John Doerr (MBA '76)

market; and a set of financings reasonable for all parties. Fifth, and most important, is a tremendous sense of urgency. We want to back ventures that are the first or second entrants in their markets, so speeding the product to market in... View Details
  • June 2024 (Revised August 2024)
  • Case

Revlon India's Turnaround: Navigating Online-Offline Decisions Using a Balanced Scorecard

By: Tatiana Sandino and Samuel Grad
Revlon India was founded as a joint venture in 1995, pairing the industrial conglomerate UMG with the global beauty brand Revlon, Inc. to bring international color cosmetics to India. After growing rapidly and pioneering the Beauty Advisor (BA) model in India, the... View Details
Keywords: Balanced Scorecard; Restructuring; Training; Supply Chain Management; Distribution; E-commerce; Business Model; Business Plan; Decision Choices and Conditions; Marketing Strategy; Alignment; Brands and Branding; Negotiation; Joint Ventures; Strategic Planning; Salesforce Management; Competition; Retail Industry; Consumer Products Industry; Beauty and Cosmetics Industry; India
Related
  • 18 Jan 2019
  • Blog Post

Exploring the Tech World Through WesTrek

didn’t grow up with any desire to move across the country. After all, I love winter! I love the accents! I love the oysters! I love the east coast so much that I stuck around for 26 years, during which I attended the University of Pennsylvania and followed my passion... View Details
  • 02 Sep 2021
  • News

Elevating Ethiopian Entrepreneurs

on the country overall. “And we really understood why companies weren't scaling, and why they weren't growing, and why people were actually having trouble even starting businesses. So we provide a suite of services to any company that we start, anything from business... View Details
  • 01 Sep 2006
  • News

Redefining Health Care

PORTER: Health care's zero-sum competition model adds costs and results in severe quality problems. University professor Michael Porter never planned to write a book on health-care reform. In fact, he expected brickbats in response to a... View Details
Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services; Health, Social Assistance
  • 01 Sep 2016
  • News

How I Got to Google

Prem Ramaswami (MBA 2013) (courtesy Prem Ramaswami) Prem Ramaswami (MBA 2013) (courtesy Prem Ramaswami) Shireen Soheili (MBA 2016) (courtesy Shireen Soheili) Shireen Soheili (MBA 2016) (courtesy Shireen Soheili) During her job hunt for a product manager position,... View Details
Keywords: Julia Hanna
  • 11 Sep 2007
  • First Look

First Look: September 11, 2007

  Working PapersStrategic Interactions in Two-Sided Market Oligopolies Authors:Emmanuel Farhi and Andrei Hagiu Abstract Strategic interactions between two-sided platforms depend not only on whether their decision variables are strategic... View Details
Keywords: Martha Lagace
  • August 2021
  • Case

Wymsee

By: Julia Austin, Sarah Mehta and Tom Quinn
Wymsee was a company that aimed to develop a mobile application (app) that would allow television audience members to identify and purchase clothing or accessories worn by characters in the program they were watching, with the Wymsee founders taking a percentage of... View Details
Keywords: Business Model; Business Plan; Business Startups; Film Entertainment; Television Entertainment; Technological Innovation; Knowledge Acquisition; Product Positioning; Opportunities; Adaptation; Mobile Technology; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Technology Industry; United States; New York (city, NY)
Related
  • August 2001
  • Case

Strategic Capital Management, LLC (C)

By: Mark L. Mitchell, Erik Stafford and Todd Pulvino
Supplements the (A) case. View Details
Keywords: Risk and Uncertainty; Business Subsidiaries; Internet and the Web; Investment Funds; Price; Performance Efficiency; Capital Markets; Auctions; Investment Return; Equity; Planning; Financial Services Industry
Related
  • August 2001
  • Case

Strategic Capital Management, LLC (B)

By: Mark L. Mitchell, Erik Stafford and Todd Pulvino
Supplements the (A) case. View Details
Keywords: Risk and Uncertainty; Business Subsidiaries; Internet and the Web; Investment Funds; Price; Performance Efficiency; Capital Markets; Auctions; Investment Return; Equity; Planning; Financial Services Industry
Related
  • 17 Mar 2015
  • News

The First Five Years: Adam Enbar (MBA 2010)

everything. I would get in at 6 a.m. to clean the office and make coffee, and then just do whatever needed to be done in order to move the ball forward, from sales and marketing to finance and accounting (top of my mind during the first... View Details
Keywords: Technical and Trade Schools; Educational Services
  • 08 Dec 2015
  • News

Living the Legacy

and more marketable to employers,” says Paul. While his favorite module was economics, he is already utilizing the business analytics tools he mastered in CORe. “Being able to create histograms to quickly visualize data makes me more... View Details
  • Profile

Sorina Casian-Botez

building something lasting: helping my consulting clients thrive in an exceptionally changing economic environment, nurturing new players in the young markets that need them the most, and one day contributing to the trends of thoughts and... View Details
Keywords: Entrepreneurship; Nonprofit / Government; Consulting