Marketing Plan - Publications - Faculty & Research

01 Jun 2014
News

FIELD 2 in Accra

important information." Learning by Doing Introduced in 2011, FIELD 2 is a transformative experience in learning that sends all 900-plus first-year MBA students across the globe to emerging markets each January where they work with... View Details

Keywords: FIELD program; Colleges, Universities, and Professional Schools; Educational Services; Information

01 Oct 2000
News

Linda B. Kanner: All in the Family

"counterphobic move." Punch cards and mainframes were the technological order of the day when she enrolled at HBS, and a successful career in marketing -- including top-level positions at J. Baker Inc. and Bank of New England -- had... View Details

Keywords: Julia Hanna

15 May 2007
First Look

First Look: May 15, 2007

orders placed for delivery tomorrow include more items for planned meals (as opposed to items for general stocking) than orders placed for delivery in the more distant future, and that groceries for planned... View Details

Keywords: Martha Lagace

09 Jan 2006
Research & Ideas

What Really Drives Your Strategy?

plans that get approved are the ones that deliver earnings in the short term. This is a very big problem, because it happens even when managers wish it didn't. Another very interesting way the markets are... View Details

Keywords: by Martha Lagace

01 Jun 2017
News

Better Hiring Through Brain Science

the difference between consulting and finance and marketing and entrepreneurship,” says Polli. Career paths in accounting or consulting, for example, usually correlated to attention to detail and a lack of impulsive behavior, she says;... View Details

Keywords: Dan Morrell

Web

The Business of Entertainment, Media, and Sports - Course Catalog

arts, sports, or other sectors that supply goods that are commonly associated with artistic, athletic, cultural, or entertainment value. The course is also useful for students who are planning to work in companies that advise or support... View Details

01 Sep 2009
News

Executive Pay: Onward & Upward

departing executives soon become common practice. 1990 To better align executive pay with shareholder returns, academics — led by HBS professor Michael Jensen — and activists urge greater use of stock options. During the bull market years... View Details

Keywords: Corporate Services; Management, Scientific, and Technical Consulting Services; Professional Services

16 Apr 2001
Research & Ideas

Making the Most of Government Upheaval

privatization have created unprecedented opportunities for firms of all sizes and varieties to compete in larger markets than ever before. In the process, a handful of global organizations have risen to replace formerly state-owned... View Details

Keywords: by Nancy O. Perry

18 Jul 2014
News

Team Players

interesting challenge, because you have a limited amount of time to build the brand. Then it disappears. We had to develop a marketing plan that was all-encompassing, but that still got the right information... View Details

Keywords: Robert S. Benchley; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Management of Companies and Enterprises; Management

01 Dec 2004
News

Japanese Connection

never planned to find himself at the center of a niche market in career counseling for Japanese immigrants. “I really fell into it. But the more I do it, the more I think I’m on to something,” he says. “One... View Details

Keywords: Margie Kelley; Arts, Sports, Language, Driving, and Other Schools; Educational Services

Alumni WDYDWYD

Jocelyn Goldberg-Schaible

professional estrogen. I've built a career using market research as the legwork for the strategic planning process, with 28 years' worth of clients across the technicolor spectrum of global corporate and... View Details

09 Feb 2011
News

Still Shining through Florida's Clouds

Developer David Lucas (MBA '71) has won a reputation as a generous philanthropist. Along with homeowners, developers in Florida’s Gulf Coast real-estate market have been hit hard by the recession. David Lucas (MBA ’71) has been riding out... View Details

Keywords: Real Estate

01 Aug 2013
News

A Cure for Cold Storage

started two years ago in the HBS class Commercializing Science—a course open to students from across the University—which pairs scientific research teams with students looking to help them pursue a market for their discoveries. One of the... View Details

Keywords: Morrell, Daniel; vaccines; Ambulatory Health Care Services; Health, Social Assistance

Profile

Matthew Boys

Matt went hands-on in Chongqing, China, where his FIELD 2 team reviewed plans for a hotel that wanted to create the right kind of experience for a growing market of professionals. “The local View Details

20 Apr 2017
Blog Post

Why I Love My Job: Ching Ching Chen On Her Passion For the Music Industry

music, as major players make significant changes to their business model in an effort to adapt to technological changes. We are at a critical inflection point, and the opportunity to shape the direction of the industry inspires me greatly. What are your View Details

Keywords: Entertainment / Media / Sports

05 Jun 2007
First Look

First Look: June 5, 2007

stake in a number of portfolio companies at Fair Market Value. As they conside whether to exercise their option to purchase Bain Capital's stake in Artisan Entertainment, the company has an extremely successful launch of "The Blair... View Details

Keywords: Martha Lagace

16 Dec 2016
News

Kurt (MBA 1967) and Louise Wulff

Exxon oil refinery and designed chemical plants for Chevron. “I had practical experience in the energy field, but as an engineer, I focused entirely on the quantitative,” explains Wulff. His wife, Louise, suggested he take business courses at night. He did well, and... View Details

Web

Credential of Digital Innovation and Strategy | HBS Online

questions Compare key stakeholders’ resistance and status-quo bias and develop a communication plan 35-40 hrs Course – 6 Modules Digital Marketing Strategy Craft data-driven digital View Details

01 Sep 2017
News

In My Humble Opinion: Career Peak

Stroeer left her job as a consultant in 2015 and converted a van to live out of as she ran, climbed, and hiked through the backcountry, she didn’t plan on turning her lifestyle into a one-woman business. But, she says, “I realized very... View Details

Keywords: April White

01 Mar 2016
News

Maiden Voyage

Space Missions, Science, and Technology Management. In that role, he will be helping the agency and the UAE to develop and manage its short- and long-term space mission projects and to develop the UAE’s capability in science and technology related to the space... View Details

Keywords: Robert S. Benchley; Space Research and Technology; Government

Publications