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- All HBS Web
(3,060)
- People (7)
- News (904)
- Research (1,668)
- Events (10)
- Multimedia (16)
- Faculty Publications (843)
- 27 Jan 2023
- News
Turning Up the Volume
Goldman turned to Lex Suvanto (MBA 1999) for help. As CEO of a strategic communications unit within Edelman, the world’s largest public relations and marketing firm, Suvanto had teams and skills at hand that... View Details
Keywords: Maureen Harmon
- 01 Jun 2005
- News
Ideas: Books
Non-Government Organizations in the 21st Century by John A. Quelch and Nathalie Laidler-Kylander (Thomson South-Western) Using twelve HBS cases, Professor Quelch and Laidler-Kylander (MBA ’92) examine how NGOs like Oxfam America, Doctors Without Borders, and Care USA... View Details
- March 2004 (Revised April 2004)
- Background Note
Seeing What's on Red Auerbach's Mind
Analysis of an interview with Red Auerbach, HBR No. 87201. Alan M. Webber, who conducted the interview, probed for the lessons that Auerbach has learned from a long and productive career coaching and managing the Boston Celtics, a professional basketball team in the... View Details
Keywords: Markets; Research; Sports; Product Development; Communication Intention and Meaning; Sports Industry
Lassiter, Joseph B., III, and John T. Gourville. "Seeing What's on Red Auerbach's Mind." Harvard Business School Background Note 804-160, March 2004. (Revised April 2004.)
- 01 Jun 2004
- News
Merck’s Gilmartin on Vaccines, Global Health
still die as a result of poverty, poor distribution systems, and lack of trained personnel. The business community and policymakers must work together to improve access to existing vaccines, Gilmartin declared. In addition, they need to... View Details
- 28 Oct 2021
- News
Capital Considerations for Black Entrepreneurs; Pivoting for Gender Equity
access capital. “We wrote this case because it not only tells a particular story of two student leaders effecting change,” says Bussgang, a Senior Lecturer at HBS and managing partner at the VC firm, Flybridge. “But it also speaks to larger systemic issues and points a... View Details
Keywords: Margie Kelley
- November 1993
- Case
FCB and Publicis (C): The German-Led Network
By: Rosabeth M. Kanter and Pamela A. Yatsko
After U.S.-based Foote, Cone & Belding (FCB) and Publicis of France established an international advertising alliance in May 1988, alliance leaders set out to merge offices in Europe. They were confronted with a particularly tricky situation in Germany, which, if... View Details
Keywords: Joint Ventures; Alliances; Globalized Firms and Management; Partners and Partnerships; Advertising; Cross-Cultural and Cross-Border Issues; Diversity; Communications Industry; Communications Industry; France; Germany; United States; Europe
Kanter, Rosabeth M., and Pamela A. Yatsko. "FCB and Publicis (C): The German-Led Network." Harvard Business School Case 394-079, November 1993.
- 01 Jun 2009
- News
Cynthia Carroll
Carroll Illustration by Dennis Balogh Founded as a gold mining company in 1917 in South Africa by Ernest Oppenheimer (with help from Herbert Hoover and J. P. Morgan), Anglo American plc is the world’s fourth-largest diversified mining company by View Details
- February 2003
- Case
Dubai Ports Authority (A)
The Dubai Ports Authority (DPA) wishes to digitize many of the documents it shares with its external partners, including shipping lines and agents, merchants, and the country's customs authority. DPA also wishes to automate the many document transmissions related to... View Details
Keywords: Communication Technology; Information Technology; Cooperation; Globalized Markets and Industries; Shipping Industry; Dubai
McAfee, Andrew P., Karen Ooms-Walls, and Lubna Al Qasimi. "Dubai Ports Authority (A)." Harvard Business School Case 603-061, February 2003.
- October 2014
- Article
Making Charity Pay
By: Michael I. Norton and Jill Avery
Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,... View Details
Keywords: Philanthropy; Charitable Giving; Charity; Philanthropy and Charitable Giving; Advertising; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry; Food and Beverage Industry; Retail Industry; United States
Norton, Michael I., and Jill Avery. "Making Charity Pay." Harvard Business Review 92, no. 10 (October 2014).
- 2001
- Other Unpublished Work
Clusters of Innovation Initiative: San Diego
The study contains a conceptual framework for assessing the competitiveness of regional economies, an analysis of the San Diego region overall, as well as detailed assessments of two representative clusters—biotechnology/pharmaceuticals and communications. The report... View Details
Keywords: Clusters; Economics; Industry Clusters; Economy; Growth and Development; Communications Industry; Communications Industry; Communications Industry; San Diego
Porter, Michael E. "Clusters of Innovation Initiative: San Diego." Council on Competitiveness, Washington, DC, May 2001. (Report.)
- 27 May 2021
- News
History’s Future
archeology and conversation, and marketing and tourism, among other things. He expects the organization to quadruple in size by 2030. Most of the Royal Commission’s focus has been on building a master plan that will balance the demands of... View Details
- 01 Jun 2014
- News
Net Gains
the league, which includes everything from marketing communications to information technology to pure international business. It's this last responsibility that has Tatum really animated. "When you look at... View Details
Keywords: Dan Morrell
- 08 Jul 2014
- News
Arunma Oteh: Making A Difference
- 01 Feb 2001
- News
A Bankable Trust
Carla Ann Harris (MBA 1987) is a managing director at Morgan Stanley Dean Witter, in charge of the marketing and execution of new-issue equity financing in the technology, media, telecommunications, transportation, industrial, and... View Details
Keywords: Arts, Entertainment
- 2012
- Chapter
Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM
By: Jill Avery and Susan Fournier
With incidences in the 20%–25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their customer portfolios. This chapter traces the relationship trajectory of a 30-year customer of Filene's... View Details
Keywords: Brands; Brand Management; CRM; Customer Relationship Management; Customer Focus and Relationships; Customers; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry
Avery, Jill, and Susan Fournier. "Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM." In Consumer-Brand Relationships: Theory and Practice, edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin, 301–316. Routledge, 2012. (Paperback edition published in 2013.)
- 15 Dec 2011
- News
An HBS gift guide
on the expectations market will continue driving us from crisis to crisis to ruin—unless we act now.” Check out our review in the September Bulletin. Previous Next Business lessons for a global century Bill Roedy (MBA 1979) Former MTV... View Details
- 01 Jun 2007
- News
More Faculty Honors
Long Run, has received the 2006 Berry-AMA Book Prize from the American Marketing Association as the best marketing book reviewed last year. For details and more faculty awards, visit... View Details
- October 1982
- Supplement
Southwest Airlines: Interview with Lamar Muse, January 1978, Video
Presents an interview, made shortly before Mr. Muse left the airline, concerning how he responded to the Braniff fare cut during the great Texas Air War in spring 1973. His pithy and direct comments are invariably very well received by class participants. Instructors... View Details
Keywords: Air Transportation; Marketing Communications; Crisis Management; Air Transportation Industry
Lovelock, Christopher H. "Southwest Airlines: Interview with Lamar Muse, January 1978, Video." Harvard Business School Video Supplement 883-510, October 1982.
- 24 Apr 2014
- News
In the business of empowering women entrepreneurs
As a cofounder and managing director of the Women’s Venture Capital Fund (WVCF), Monica Dodi (MBA 1984) backs female-led, early-stage ventures in digital media and sustainable products and services. Dodi says these emerging consumer View Details
- 19 Aug 2021
- News
A Letter to My White Friends and Colleagues
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Courtesy Steven Rogers Courtesy Steven Rogers On May 31st, 2020, six days after the murder of George Floyd, Steven Roger's daughter Ariel sent him a text. In it, she told her dad that the Black View Details