Publications

March 2024 (Revised July 2024)
Case

H2 Green Steel: A Clean-Tech Triple Play?

By: Debora L. Spar, Gunnar Trumbull, Henry Tao and Julia Comeau

At the end of 2023, the Swedish startup H2 Green Steel was mid-way through construction on an integrated steel plant in Northern Sweden that would use abundant local hydro power to create Europe’s first commercial-scale green steel. Their goal was to help European... View Details

Keywords: Steel; Green Business; Green Technology; Factories, Labs, and Plants; Business Startups; Climate Change; Technological Innovation; Growth and Development Strategy; Renewable Energy; Steel Industry; Sweden

17 Oct 2006
First Look

First Look: October 17, 2006

across their internal corporate departments lead their facilities to prioritize different institutional pressures and thus adopt different management practices. Specifically, we argue that external constituents who interact with... View Details

Keywords: Sean Silverthorne

01 Jun 2024
News

In My Humble Opinion: Career Change

When Wakana Tanaka (MBA 2003) was 13 years old, her father’s new job took the family from their home in Tokyo to Jakarta. It was a big change, not just geographically but also culturally. Tanaka enrolled in an international school where she was encouraged to have her... View Details

Keywords: Michelle Cassidy; recruitment; demographics; Japan

01 Sep 2023
News

Solving for Z

showed that 72 percent of Gen Zers were considering leaving their jobs in 2023, while a January 2023 study by management consultancy Oliver Wyman found that 70 percent of those who described themselves as “loyal” to their employers were... View Details

Keywords: Alexander Gelfand; Illustrations by Doug Chayka; Administration of Human Resource Programs; Government

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

What would it take to attract customers who are so loyal that they would not only buy your products, but would also lavish your distributors with flowers and purchase advertising to elevate your brand? Ask the minds behind K-pop sensation BTS. Created by a Korean View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

08 Sep 2022
Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

But, frustrated Gen Xers and Millennials need not give up—their time will come, and they need to prepare now. “We desperately need this generation to learn how to manage diverse people, and manage through... View Details

Keywords: by Lane Lambert

26 Feb 2013
First Look

First Look: Feb. 26

Advertising Authors:Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to... View Details

Keywords: Sean Silverthorne

January 2009 (Revised December 2009)
Supplement

Playing with Fire at Sittercity (B)

By: Noam T. Wasserman and Rachel Gordon

To help her finance her aggressive expansion plans, Genevieve Thiers plans to raise venture capital for the first time. She has spent the last six long years building Sittercity into the nation's leading babysitting web service, larger than all of its competitors... View Details

Keywords: Entrepreneurship; Venture Capital; Problems and Challenges; Risk Management; Agreements and Arrangements; Service Operations; Family and Family Relationships; Competition; Expansion; Internet

February 2004
Case

The Making of Verizon

By: Rosabeth M. Kanter, Douglas A Raymond and Ryan Raffaelli

Through a series of mergers, Ivan Seidenberg, Verizon chairman and CEO, successfully shared the co-CEO title twice while building the largest telecom company in the United States. The strong and complementary cultures of the companies that Seidenberg and a key group of... View Details

Keywords: Mergers and Acquisitions; Change Management; Transition; Leading Change; Organizational Culture; Risk Management; Telecommunications Industry; United States

04 Jun 2013
First Look

First Look: June 4

Publications 2006 O'Reilly Media, Inc. Managing Startups: Best Blog Posts By: Eisenmann, Tom, ed. Abstract—Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup... View Details

Keywords: Sean Silverthorne

2025
Chapter

Sustainability and Green Business in Latin America

By: Geoffrey Jones

This chapter argues that since the nineteenth century capitalism has created much wealth, but at the cost of massive ecological destruction, which has been particularly severe in Latin America. During the first global economy before 1929, considerable wealth was... View Details

Keywords: Environmental Sustainability; Business History; Globalization; Economic Growth; Latin America

Find at Harvard

07 Jul 2019
HBS Case

Walmart's Workforce of the Future

private employer in the United States, with 1.5 million workers (2.2 million worldwide). But that size and dominance doesn’t make Walmart immune to pressures faced by any other retail operation. In the second-year Harvard Business School course View Details

Keywords: by Julia Hanna; Retail

02 Apr 2001
Research & Ideas

What Makes a Good Leader?

up as a manager. HBS professor David Thomas points out that "increasingly, the people who are the most effective are those who essentially are both managers and leaders." Communication Is Key... View Details

Keywords: by Deborah Blagg & Susan Young

29 Jan 2018
Book

How 'Teaming' Saved 33 Lives in the Chilean Mining Disaster

Workers test the NASA-engineered capsule used to lift trapped miners to the surface. Hugo Infante/Government of Chile via Wikimedia Commons (Editor's Note: Amy Edmondson advises managers to think of teams as a verb, "teaming," which means... View Details

Keywords: by Amy C. Edmondson; Mining

November 2019 (Revised December 2020)
Case

Grupo Éxito: Facing Colombia's Competitive Grocery Retail Industry

By: José B. Alvarez, Carla Larangeira, Jenyfeer Martinez Buitrago and Miguel Diaz Moreno

Grupo Éxito, a leading South American retailer, faced declining market shares in Colombia in 2019 with the arrival of low-cost competitors and emerging digital trends. Originally founded in Medellín, Éxito had over the course of its seventy-year history evolved from a... View Details

Keywords: Grocery; Market Share; Information Technology; Trends; Competitive Strategy; Retail Industry; Colombia; Latin America

August 2017 (Revised November 2021)
Case

Ryan Greene at Rainier Wearables

By: Shikhar Ghosh, Thomas R. Eisenmann and Christopher Payton

This case provides a platform for discussing mental health and depression in entrepreneurship. Why do entrepreneurs have more mental health issues than other professions? What can an entrepreneur do if they face a situation where their mental well-being is being... View Details

Keywords: Mental Health; Depression; Entrepreneurship; Well-being; Personal Development and Career

August 2017 (Revised July 2018)
Case

MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work

By: Elie Ofek and Amanda Dai

In June 2014, MannKind Corporation announced that after years of development and billions of dollars in expenses, the FDA had finally approved its drug, Afrezza. MannKind would thus be the only company with an inhalable insulin on the market. As an alternative to... View Details

Keywords: Health Care and Treatment; Product Launch; Product Positioning; Marketing Strategy; Adoption; Pharmaceutical Industry