Publications

December 1986 (Revised November 1989)
Case

Hewlett-Packard: Manufacturing Productivity Division (A)

By: Benson P. Shapiro and Lawrence B. Levine

In late summer 1986, the management of the Manufacturing Productivity Division (MPD) of Hewlett-Packard (HP) was in the process of making major market selection and product policy decisions. MPD is a small division which develops and markets manufacturing productivity... View Details

Keywords: Business Divisions; Marketing; Product Marketing; Market Entry and Exit; Production; Research and Development; Manufacturing Industry

01 Dec 1986
Conference Presentation

A Group Decision Support System for Idea Generation and Issue Analysis in Organization Planning

By: L. M. Applegate, B. R. Konsynski and J. F. Nunamaker

Keywords: Groups and Teams; Planning; Management Analysis, Tools, and Techniques

November 1986 (Revised December 1992)
Case

Kentucky Fried Chicken (Japan) Ltd.

By: Christopher A. Bartlett

Describes the internationalization of the Kentucky Fried Chicken (KFC) fast food chain, focusing on KFC's entry into Japan. An entrepreneurial country general manager, Lou Weston, battles numerous problems to establish the business and is eventually highly successful.... View Details

Keywords: Business Subsidiaries; Entrepreneurship; Globalized Economies and Regions; Governing Rules, Regulations, and Reforms; Policy; Market Entry and Exit; Strategic Planning; Agency Theory; Perspective; Corporate Strategy; Food and Beverage Industry; Japan

June 1986 (Revised July 1990)
Case

OTISLINE (A)

By: F. Warren McFarlan and Donna B. Stoddard

Describes the company's use of information technology to strengthen its position in the elevator sales and service market. Also demonstrates how information technology can be used to better manage and control a large geographically dispersed service organization. View Details

Keywords: Information Technology; Technology Adoption; Sales; Marketing; Rank and Position; Salesforce Management; Service Operations; Management Analysis, Tools, and Techniques; Global Range; Accounting; Business Ventures; Industry Growth

February 1986
Article

Design of a Management Support System for Hospital Strategic Planning

By: L. M. Applegate, R. O. Mason and D. Thorpe

Keywords: Design; Management; System; Planning; Health Industry

January 1986
Case

Telecommunications in Transition: Managing Business and Regulatory Change

By: Richard H.K. Vietor

Keywords: Change Management; Governing Rules, Regulations, and Reforms; Telecommunications Industry

01 Jan 1986
Conference Presentation

Design of a Management Support System for Hospital Strategic Planning

By: L. M. Applegate, R. O. Mason and D. Thorpe

Keywords: Design; Management Systems; Strategic Planning; Health Care and Treatment; Health Industry

1986
Article

Model Management Systems: Designs for Decision Support

By: L. M. Applegate, B. Konsynski and J. Nunamaker

Keywords: Management; System; Design; Decision Making

01 Dec 1985
Keynote Speech

Model Management Systems: Proposed Model Representations and Future Designs

By: L. M. Applegate, G. Klein, B. R. Konsynski and J. F. Nunamaker

Keywords: Management Systems

November 1985 (Revised November 1987)
Case

R&R

By: Howard H. Stevenson

Outlines alternative mechanisms for getting into business. Shows the means by which an experienced entrepreneur can gain control over the necessary resources in order to lower the fixed costs of business entry. Provides a mechanism for discussing the role of... View Details

Keywords: Cost Management; Entrepreneurship

September 1985
Background Note

Pre-Start Analysis: A Framework for Thinking About Business Ventures

By: Howard H. Stevenson and John R. Van Slyke

Describes the thought process an entrepreneur should undergo before committing to a course of action. Covers understanding the opportunity--assessing the critical skills, resources, relationships, and approvals--developing an action plan; forming a business entity;... View Details

Keywords: Business Ventures; Entrepreneurship; Framework; Growth and Development Strategy; Management Skills; Resource Allocation

September 1985 (Revised July 2007)
Case

Population Services International: The Social Marketing Project in Bangladesh

By: V. Kasturi Rangan

Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details

Keywords: Developing Countries and Economies; Health; Marketing Strategy; Social Marketing; Business and Government Relations; Nonprofit Organizations; Bangladesh

September 1985
Case

General Foods Corp.: The Product Management System

By: John A. Quelch

April 1985 (Revised October 1988)
Case

Everest Computer (A): The Development of the SuperMOS Process

By: Kim B. Clark

The research and development lab at the semiconductor development and manufacturing facility of a computer systems manufacturer has embarked on a radically improved semiconductor manufacturing process for application in a new computer system. The case offers a detailed... View Details

Keywords: Factories, Labs, and Plants; Governance Controls; Production; Research and Development; Hardware; Semiconductor Industry

April 1985 (Revised March 1987)
Background Note

Organizing and Controlling MNCs

By: Christopher A. Bartlett

Keywords: Multinational Firms and Management

1985
Book

The Coming of Managerial Capitalism: A Casebook on the History of American Economic Institutions

By: A. D. Chandler Jr. and R. S. Tedlow

Keywords: Economic Systems; Managerial Roles

1985
Book

The Coming of Managerial Capitalism: Case Commentary and Teaching Technique

By: R. S. Tedlow

Keywords: Economic Systems; Managerial Roles

March 1985 (Revised November 1985)
Case

Wilmington Tap and Die

By: Robert S. Kaplan

The general manager of a division manufacturing taps and dies must decide whether to continue a major capital investment program. The program was designed to replace aging mechanical machines with modern, electronically controlled equipment. A post-audit, after an... View Details

Keywords: Capital Budgeting; Investment; Accounting Audits; Cost Management; Technological Innovation; Information Technology; Performance Productivity; Production; Management Analysis, Tools, and Techniques; Manufacturing Industry