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Show Results For
- All HBS Web
(2,754)
- People (6)
- News (741)
- Research (1,526)
- Events (16)
- Multimedia (3)
- Faculty Publications (451)
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
Experience Economy (Harvard Business School Press, 1999), because "most practitioners have taken the concept of one-to-one marketing and bastardized it into CRM. They're using CRM tools to design better... View Details
Keywords: by Jean Ayers
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
operations where there are established techniques in inventory management and reengineering, there are no obvious and permanent cost-cutting results to be gained through marketing, short of simply slashing... View Details
Keywords: by Sean Silverthorne
- 30 Jan 2012
- Research & Ideas
Measuring the Efficacy of the World’s Managers
seven years, large teams of affiliated WMS analysts have interviewed managers at some 10,000 organizations in 20 countries, setting out to determine how and why management practices differ vastly in style View Details
Keywords: by Carmen Nobel
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
upgrades, and better rooms are also offered by hotels. Casinos designate their guests as silver, gold, and platinum members, rewarding frequent visits with an increasing View Details
- 16 May 2014
- Blog Post
Leveraging Big Data to Improve Recruiting
to understand the recruiting landscape at HBS and the types of opportunities that are of interest to our students. Organizations often look to our data to improve their recruiting strategy and View Details
- 03 Feb 2016
- Research & Ideas
The State of Customer Service Leadership
just a US phenomenon. The proportion of jobs devoted to services has shown gains in both more and less developed economies for decades. We found that the US does not have a monopoly on great service leaders... View Details
- 14 Oct 2013
- Research & Ideas
Time that Government Reopens for Business
age. Beyond that, to keep the US economy strong, if you want to improve employment levels in this country, you have to consider removing barriers to hiring such as overly liberal interpretations of workers' compensation rules View Details
Keywords: by Jim Aisner
- 31 Jan 2017
- First Look
First Look at New Research: January 31, 2017
the observer’s perspective, leaving the perspective of the observed to the realm of scholarly methodology courses and philosophical debates on privacy. I suggest how the literature on transparency and... View Details
Keywords: Carmen Nobel
- 04 Feb 2019
- Blog Post
Presenting…an Alternative to Company Presentations: Evercore Grabs Attention with Interactive Events
Associates said that if we could make our presentations more interactive, ours would be more interesting,” says Joseph. Evercore formed a committee and reviewed the possibilities for gamifying recruiting programs, View Details
- 27 Sep 2010
- Research & Ideas
Customer Experts Lose Influence When Teams are Pressured
for relevant customization and adaptation to specific client needs. This is a significant aspect of maintaining ongoing client relationships. I observed that teams under heightened pressure tend to shut out dissenting points of view View Details
Keywords: by Sarah Jane Gilbert
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
scale in the United States and is being introduced in many other countries as well. While transmitting digitally offers many significant advantages over the current analog method, it also requires specially View Details
Keywords: by Peter K. Jacobs
- 19 Sep 2012
- Research & Ideas
Book Excerpt: “The Architecture of Innovation”
portfolio firms, attend board meetings, and provide strategic guidance, just like independent venture capitalists. In some respects, their job may be easier: typically, the corporation provides all the... View Details
- 23 Oct 2012
- First Look
First Look: October 23
certain fairness constraints can be as high as 30%) and also pursue the design of policies targeted specifically at remedying criticisms leveled at the recent point system... View Details
Keywords: Sean Silverthorne
- 08 Aug 2023
- Research & Ideas
The Rise of Employee Analytics: Productivity Dream or Micromanagement Nightmare?
organizations is also driving the trend, generating “digital trace data”—records of employee behavior captured on devices central to performing jobs everywhere, from the office to the factory floor to the View Details
Keywords: by Ben Rand
- Career Coach
Wendi Zhang
designing the evolution of their career and life. Wendi works full-time in Silicon Valley at Egon Zehnder, which she joined in January 2024. Immediately before her current role, she served as the VP of... View Details
- 05 Dec 2011
- Research & Ideas
It’s Alive! Business Scholars Turn to Experimental Research
tools, and six small-group rooms. "The level use of experimental research at HBS has grown beyond what anyone imagined when we first built the CLER lab," says Director of Research Computing Chase Harrison.... View Details
Keywords: by Carmen Nobel
- 30 Jul 2014
- Lessons from the Classroom
Teaching The Deal
think [later], 'Thank the Lord we missed that one.'" Mohan, who recently completed his second year of teaching, noted that colleagues including professors Deepak Malhotra, Guhan Subramanian, and Andy Wasynczuk View Details
- 08 Jan 2016
- Research & Ideas
Is it Worth a Pay Cut to Work for a Great Manager (Like Bill Belichick)?
be able to monetize their newly acquired levels of performance, either with their team or elsewhere. On the football field In the football world, Coach Belichick is known for meticulous attention to detail View Details
- 16 Sep 2024
- Blog Post
Creating a Candidate-Centered Recruiting Process
recruiting practices for candidates with diverse abilities is designed to welcome candidates into the recruiting process and foster their success while establishing a more equitable View Details
Keywords: All Industries
- 05 May 2025
- Blog Post
Meet the Tech Club
Interviews (in partnership with CPD), Startup Panels, and various community-led skill-building workshops. Community Building and Networking: We strengthen connections among tech enthusiasts at HBS through... View Details