Publications

December 2021
Article

Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations

By: Jonas Paul Schöne, Brian Parkinson and Amit Goldenberg

What type of emotional language spreads further in political discourses on social media? Previous research has focused on situations that primarily elicited negative emotions, showing that negative language tended to spread further. The current project extends existing... View Details

Keywords: Negative Emotions; Emotional Influence; Emotional Resonance; Political Discourse; Emotion Contagion; Intergroup; Interactive Communication; Emotions; Government and Politics; Social Media

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January 2010 (Revised August 2012)
Background Note

Note on Telemedicine

By: Regina E. Herzlinger and Jillian Copeland

This note provides background in all the modalities of telemedicine. It accompanies the cases "Medtronic: Patient Management Initiative" (A) and (B), HBS Nos. 302-005 and 309-064. View Details

Keywords: Interactive Communication; Entrepreneurship; Health Care and Treatment; Technological Innovation; Information Technology; Health Industry; Telecommunications Industry

December 1995
Supplement

EnClean: Malcolm Waddell, CEO, Video

By: David J. Collis

Presents Malcolm Waddell in a question-and-answer session (the actual questions do not appear on the tape) with HBS MBA students following a class in which the case is discussed. View Details

Keywords: Diversification; Restructuring; Corporate Strategy; Going Public; Decision Making; Acquisition; Interactive Communication

April 2011
Case

Shimano: The Intel of the Bicycle Business

By: Hirotaka Takeuchi and Carin-Isabel Knoop

Shimano, known as the Intel of the bicycle business, is contemplating on investing in a new growth market, namely the comfort bicycle market. View Details

Keywords: Business Growth and Maturation; Interactive Communication; Knowledge Use and Leverage; Industry Growth; Expansion; Bicycle Industry

29 Jan 2015
Blog Post

Ask about the FIELD Immersion during your next interview

students about their team dynamics during FIELD, you can gain insight into how they might interact within your organization. Consumer interactions – During the immersion, students View Details

August 2000
Case

Project ACHIEVE - January 2000

By: H. Kent Bowen and Elizabeth Kind

Education services target public schools to assist the school with technology and services that will improve their communication with students, parents, and the community. There is also the goal of increasing scores of measured learning. How does a small company do... View Details

Keywords: Information Technology; Service Delivery; Learning; Interactive Communication; Measurement and Metrics; Performance Consistency; Business and Community Relations; Expansion; Technology Adoption; Education Industry

12 Nov 2018
Research & Ideas

'Always On' Isn't Always Best for Team Decision-Making

gradyreese Always on, always connected isn’t always better when it comes to solving problems at work. In fact, teams get better results when they collaborate only intermittently, according to recent research. Insights on work collaboration highlight the study, How... View Details

Keywords: by Roberta Holland

Profile

Aline Camargo

the career paths that I was considering doing. How has HBS prepared you for your summer internship & your long term career? As I plan to develop my career in Brand Management and Marketing Strategy, I know that I will constantly View Details

Keywords: Consumer Products; Retail; Entertainment / Media

March 1986 (Revised November 1990)
Case

Valerie Morgan

By: Howard H. Stevenson

Presents interviews and conversations with a woman who recently started a publishing house. Primarily concerns her immediate future regarding harvesting options: IPO, sell out, step up to chairman, venture capital, etc. Also deals with the excitement and thrill of... View Details

Keywords: Interactive Communication; Decision Choices and Conditions; Entrepreneurship; Cash; Initial Public Offering; Business or Company Management; Strategic Planning; Publishing Industry