Publications

TeachingInterests

Digital Innovation and Transformation – MBA Elective Curriculum

By: Feng Zhu

Digital Innovation and Transformation is designed to equip students to confidently help conceive, lead and execute digital innovation initiatives and develop new business models for existing and insurgent organizations. The basic premise of the course... View Details

Teaching Interest

MBA Elective Curriculum Business Marketing and Sales

Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details

Program

Competing in the Age of AI—Virtual

the creation of algorithms, software infrastructure, data pipelines, and experimentation platforms Guide your organization in the development of sophisticated data platforms and artificial intelligence capabilities and enable higher levels of automation Ensure an... View Details

March 2007 (Revised December 2008)
Case

Green Dot Public Schools: To Collaborate or Compete?

In order to execute a strategy to transform the entire 768-school Los Angeles public school district, Green Dot Public Schools, a nonprofit charter school management organization with 10 high-performing high schools around Los Angeles, is faced with a crucial choice... View Details

Keywords: Secondary Education; Entrepreneurship; Growth and Development Strategy; Nonprofit Organizations; Competition; Cooperation; Los Angeles

12 Apr 2004
Research & Ideas

What Great American Leaders Teach Us

and study of the Great American Business Leaders database. The project identified and analyzed the accomplishments of some 860 top executives in the 20th century, and results are now starting to emerge. A portion of the database is free... View Details

Keywords: by Sean Silverthorne

October 2019 (Revised February 2020)
Case

Brightview Senior Living

By: Lynda M. Applegate and James Weber

Marilynn Duker, CEO, was exploring how to grow the company while maintaining the culture that made it a leader in the field of senior housing. Brightview constructed and operated senior living apartment communities that offered independent living, assisted living, and... View Details

Keywords: Growth and Development Strategy; Organizational Culture; Employee Relationship Management; Real Estate Industry; United States

01 Nov 1999
Research & Ideas

John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922

John H. Patterson created an intricate system of management to monitor and train company salesman. He gave them scripts to memorize and assigned them territory to cover. He held conventions and thematic sales contests, and pressured... View Details

Keywords: by Walter A. Friedman

23 Sep 2019
Blog Post

Distressed Employees? Try Resilience Training

depression and anxiety can be reduced by coaching employees to increase their resilience, the ability to maintain good mental health despite psychological or physical setbacks. In fact, one study found that over a two-month period, a... View Details

Keywords: All Industries

19 Aug 2008
First Look

First Look: August 19, 2008

blurring by retailers have generally increased both inventory levels and gross profit dollars across retail segments. Download paper: http://www.hbs.edu/research/pdf/08-078.pdf New Framework for Measuring and Managing Macrofinancial Risk... View Details

Keywords: Sean Silverthorne

September 1993 (Revised October 1993)
Supplement

First National City Bank Operating Group (C)

By: John P. Kotter and Andrew P. Burtis

Provides a short summary of John Reed's succession at City Bank from Executive Vice President in 1976 to CEO in 1984. View Details

Keywords: Management Teams; Personal Development and Career; Banking Industry

October 1997 (Revised March 1998)
Case

Komatsu Ltd.: Project G's Globalization

By: Christopher A. Bartlett

This case describes the major strategic and organizational transformation at Komatsu aimed at changing it from a Japan-based producer of construction equipment to a truly global company with the ability to leverage its groupwide portfolio of resources and capabilities... View Details

Keywords: Change Management; Construction; Asset Pricing; Investment Portfolio; Global Strategy; Leadership; Resource Allocation; Risk Management; Expansion; Manufacturing Industry; Japan

12 Dec 2014
Working Paper Summaries

Bottlenecks, Modules and Dynamic Architectural Capabilities

Keywords: by Carliss Y. Baldwin

August 2006 (Revised June 2007)
Case

Shapiro Global

By: Thomas J. DeLong, Michael Brookshire, Monica Haugen, Michelle Kravetz and Sarah Sommer

Su Yee Goh, a director in a Singapore office, considers a proposal by a pregnant female executive for an alternative work arrangement so that she could both continue to work and spend more time with her family. Goh wants to keep the executive at Shapiro Global, but is... View Details

Keywords: Disruption; Globalized Firms and Management; Employee Relationship Management; Retention; Work-Life Balance; Singapore

July 2022
Case

boAt Lifestyle

By: Rajiv Lal and Kairavi Dey

boAt began as a lifestyle brand in the consumer electronics category in 2016 with the aim of bringing affordable, durable, and fashionable audio products and accessories to millennials and Gen-Z customers in India. Born in 2016 with Amazon India as its only sales... View Details

Keywords: Marketing; Brands and Branding; Initial Public Offering; Digital Marketing; Product Development; Product Marketing; Business or Company Management; Electronics Industry; Consumer Products Industry; Web Services Industry; Asia; India

30 Mar 2003
Research & Ideas

The Future of IT Consulting

available only in IT consulting firms. Good operations managers will ensure that their organizations have the ability to work effectively with and integrate the value from networks of service providers with... View Details

Keywords: by Sarah Jane Johnston; Consulting

2010
Working Paper

Just Say No to Wall Street: Putting A Stop to the Earnings Game

By: Joseph Fuller and Michael C. Jensen

Putting an end to the "earnings game" requires that CEOs reclaim the initiative by avoiding earnings guidance and managing expectations in such a way that their stocks trade reasonably close to their intrinsic value. In place of earnings forecasts, management should... View Details

Keywords: Stocks; Performance Expectations; Goals and Objectives; Risk and Uncertainty; Growth and Development Strategy; Decisions; Risk Management; Budgets and Budgeting; Earnings Management; Value; Projects

SSRN

December 2021
Article

Seeing Oneself as a Valued Contributor: Social Worth Affirmation Improves Team Information Sharing

By: Julia Lee Cunningham, Francesca Gino, Dan Cable and Bradley Staats

Teams often fail to reach their potential because members’ concerns about being socially accepted prevent them from offering their unique perspectives to the team. Drawing on relational self and self-affirmation theory, we argue that affirmation of team members’ social... View Details

Keywords: Social Worth Affirmation; Relational Identity; Self-affirmation; Information Sharing In Teams; Concerns About Social Acceptance; Groups and Teams; Identity; Relationships; Knowledge Sharing

Find at Harvard

May 2012
Article

To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance

By: Thales S. Teixeira, Michel Wedel and Rik Pieters

Huge amounts of money are spent on TV advertising. In an environment of rising per-viewer rates for advertisers and increased skipping past ads by consumers, it is necessary for advertising managers to understand the determinants of commercial avoidance. In order to... View Details

Keywords: Brands and Branding; Television Entertainment; Advertising; Decisions