Demand and Consumers - Publications - Faculty & Research

March 1992 (Revised March 1995)
Supplement

Joline Godfrey and the Polaroid Corp. (B)

Supplements Joline Godfrey and the Polaroid Corp. (A). View Details

Keywords: Corporate Entrepreneurship; Rank and Position; Leading Change; Problems and Challenges; Change; Consumer Products Industry; Consumer Products Industry

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25 Feb 2020
News

Q&A: William Kerr and Joseph Fuller

thinking about this through the demand side: how employers think about it; how it’s viewed as a contributor to corporate, regional, and national competitiveness; and the active... View Details

April 2011
Supplement

Designs by Kate: The Power of Direct Sales, Faculty Spreadsheet (Brief Case)

By: John A. Deighton and Sarah Abbott

Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Marketing Strategy; Sales

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04 May 2020
Research & Ideas

Predictions, Prophets, and Restarting Your Business

awareness of cybersecurity issues. Combined with the ability to block ads, the growing costs of acquiring customers online, the experience of “Zoombombing,” and controls on consumer data by EU regulators... View Details

Keywords: by Frank V. Cespedes

2007
Article

Pharmacovigilance and the Missing Denominator: The Changing Context of Pharmaceutical Risk Mitigation

By: Arthur A. Daemmrich

In the wake of Vioxx, Avandia, and other recent prominent cases of drugs found to cause side effects after marketing, the safety of pharmaceuticals has come to the forefront of American public policy. Press attention, congressional investigations, and legislative... View Details

Keywords: Brands and Branding; Policy; Risk Management; Government Legislation; Risk and Uncertainty; Goals and Objectives; Customers; Pharmaceutical Industry; Health Industry; United States

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12 Jun 2018
First Look

New Research and Ideas, June 12, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=52111 Learning to Become a Taste Expert By: Latour, Kathryn A., and John A. Deighton Abstract—Evidence suggests that consumers seek to become more expert about... View Details

Keywords: Dina Gerdeman

01 Mar 2010
Op-Ed

A Golden Opportunity for Ford and GM

Having weathered the 2008 crisis without U.S. government support, Ford has $23 billion in cash in the bank and a lineup of eco-friendly automobiles to which U.S. consumers are gravitating. GM only emerged... View Details

Keywords: by Bill George; Auto

June 2024
Article

Information Spillovers in Experience Goods Competition

By: Zhuoqiong Charlie Chen, Christopher Stanton and Catherine Thomas

When experience goods compete, consuming one product can be informative about value for similar untried products. We study a two-period model of duopoly competition in markets that have this feature and where firms can price discriminate between consumers based on... View Details

Keywords: Experience Goods; Competition; Information; Demand and Consumers; Profit; Price

April 2018
Article

Elite Strategies and Incremental Policy Change: The Expansion of Primary Education in India

By: Akshay Mangla

This article analyzes India’s recent enactment of universal primary education. This programmatic policy change is puzzling given the clientelistic features of Indian democracy. Drawing on interviews and official documents, I demonstrate the catalytic role of committed... View Details

Keywords: Education; Policy Change; Policy Elites; Institutions; India; Early Childhood Education; Policy; Education Industry; India

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01 Oct 2000
News

Lydia M. Marshall: Gumption and Grace

Lydia Marshall is more comfortable talking about the impact that CARE -- the international relief and development organization -- has had on her than what she has done for it. If pressed, however, Marshall, a CARE board member for... View Details

Keywords: Susan Young

01 Jun 2004
News

Cyberposium: Pros and Cons of Outsourcing

percent outsourced. “We are absolute converts,” he said, citing the benefits of cost reduction, quality, and flexibility. The end of a contract is always a new opportunity to make improvements, demand more,... View Details

Keywords: cyberposium; cost; Corporate Services

Web

Porter Prize India - Institute For Strategy And Competitiveness

and focuses on studying the competitiveness of nations, regions, and cities. 2016 Porter Prize India Winners of the 2016 Porter Prize India include: Times Network Yes Bank Operation Asha Adani Wilmar Abbott... View Details

06 Aug 2019
Blog Post

Entrepreneurship and Global Capitalism - Discovering the Business of Storytelling

messages in Hindi cinema are universal, and often more uplifting than other stories I consume — they remind me that anything is possible.” Media was an escape: it introduced me to worlds that weren’t my... View Details

2015
Working Paper

Online Word of Mouth and Product Review Disagreement

By: Frank Nagle and Christoph Riedl

Studies of online word of mouth have frequently posited―but never systematically conceptualized and explored―that the level of disagreement between existing product reviews can impact the volume and the valence of future reviews. In this study we develop a theoretical... View Details

Keywords: Online Word Of Mouth; Online Communities; Viral Marketing; Online Product Reviews; Quality; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Social and Collaborative Networks; Digital Marketing; Analytics and Data Science

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31 Aug 2021
Book

Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate

supplies in the 1980s. "As the rise and fall of De Beers exemplifies, while a diamond may be forever, power is not." But in recent years, competition from other diamond sellers has increased, providing customers with many more... View Details

Keywords: by Jay Fitzgerald

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

of products and sell each product infrequently. At the same time, consumer browsing information is typically tracked by online retailers and is much more abundant than purchase... View Details

Keywords: Dina Gerdeman

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

visit the nation and share their experiences with their followers, pushing authentic messages to key consumer groups, such as affluent parents. Establishing street CRED Switzerland, Germany, View Details

Keywords: by Danielle Kost; Tourism

2010
Working Paper

Cognitive Barriers to Environmental Action: Problems and Solutions

By: Lisa L. Shu and Max Bazerman

We explore interventions at the individual level and focus on recognized cognitive barriers from behavioral decision-making literature. In particular, we highlight three cognitive barriers that impede sound individual decision making that have particular relevance to... View Details

Keywords: Decision Choices and Conditions; Judgments; Consumer Behavior; Environmental Sustainability; Cognition and Thinking; Prejudice and Bias

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July 2018
Case

LIXIL Group Corporation: Building a New Company in an Old Industry

By: Boris Groysberg and Akiko Kanno

In the spring of 2018, Kinya Seto, president and CEO of LIXIL Group Corporation, a major housing and building products and services company, called a meeting at the company’s head office in central Tokyo to discuss how to implement the new three-year strategic plan.... View Details