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Show Results For
- All HBS Web
(7,359)
- People (56)
- News (2,129)
- Research (3,654)
- Events (20)
- Multimedia (101)
- Faculty Publications (2,343)
- February 2014 (Revised December 2016)
- Case
Aldi: The Dark Horse Discounter
By: Eric Van den Steen and David Lane
In 2013, Aldi—the world's 8th largest retailer—planned to accelerate its US expansion. Aldi was a German-based hard discounter that sold a limited assortment of private-label groceries and household items in barebones stores. Despite its presence with 1200 stores in 32... View Details
Van den Steen, Eric, and David Lane. "Aldi: The Dark Horse Discounter." Harvard Business School Case 714-474, February 2014. (Revised December 2016.)
- 13 Jun 2011
- HBS Case
Mobile Banking for the Unbanked
In many developing countries it's common for a person to have a mobile phone but not a bank account. In fact, more than 1 billion people fit this description, and the number is only likely to increase. To that end, many companies are... View Details
- Article
Believe Me, I Have No Idea What I Am Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion
By: Uma R. Karmarkar and Zakary L. Tormala
This research explores the effect of source certainty-that is, the level of certainty expressed by a message source-on persuasion. The authors propose an incongruity hypothesis, suggesting that source certainty effects depend on perceived source expertise. In three... View Details
Keywords: Research; Experience and Expertise; Risk and Uncertainty; Consumer Behavior; Performance Expectations; Interests; Power and Influence
Karmarkar, Uma R., and Zakary L. Tormala. "Believe Me, I Have No Idea What I Am Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion." Journal of Consumer Research 36, no. 6 (April 2010): 1033–1049.
- Jul 15 2015
- Testimonial
Developing Exceptional Leaders
- Apr 25 2018
- Testimonial
Daring to Make a Difference
- June 2012
- Article
The Economic Value of Celebrity Endorsements
By: Anita Elberse and Jeroen Verleun
What is the payoff to enlisting celebrity endorsers? Although effects on stock returns are relatively well documented, little is known about any impact on sales—arguably a metric of more direct importance to advertising practitioners. In this study of athlete... View Details
Keywords: Stocks; Value; Advertising; Sales; Brands and Branding; Decisions; Economics; Marketing Strategy; Investment Return
Elberse, Anita, and Jeroen Verleun. "The Economic Value of Celebrity Endorsements." Journal of Advertising Research 52, no. 2 (June 2012): 149–165.
- Video
Rao-Innovation
- 11 Nov 2020
- News
Lessons on Leading Through Chaos from U.S. Special Operations
- August 2011 (Revised November 2012)
- Case
Mary Griffin at Derby Foods
By: Anthony J. Mayo and Joshua D. Margolis
Mary Griffin, Vice President of Consumer Products, must provide feedback to one of her direct reports, Simon York. York is a strong performer, but he has displayed some poor interpersonal skills in the manner in which he interacts with his team and the production... View Details
Keywords: Outcome or Result; Training; Interpersonal Communication; Labor and Management Relations; Management Skills; Management Style; Management Teams; Managerial Roles
Mayo, Anthony J., and Joshua D. Margolis. "Mary Griffin at Derby Foods." Harvard Business School Case 412-040, August 2011. (Revised November 2012.)
- January – February 2009
- Article
Content vs. Advertising: The Impact of Competition on Media Firm Strategy
By: David Godes, Elie Ofek and Miklos Sarvary
Media firms compete in two connected markets. They face rivalry for the sale of content to consumers, and at the same time, they compete for advertisers seeking access to the attention of these consumers. We explore the implications of such two-sided competition on the... View Details
Keywords: Monopoly; Duopoly and Oligopoly; Business Model; Price; Media; Competitive Strategy; Competitive Advantage; Advertising; Profit; Media and Broadcasting Industry
Godes, David, Elie Ofek, and Miklos Sarvary. "Content vs. Advertising: The Impact of Competition on Media Firm Strategy." Marketing Science 28, no. 1 (January–February 2009): 20–35.
- September 2006 (Revised April 2008)
- Case
The Howland Long-Term Opportunity Fund
By: Andre F. Perold and David S. Scharfstein
Melissa Howland, founder of an investment firm, must choose between two competing investments, which differ in size, maturity, and rate of return. View Details
Keywords: Decision Choices and Conditions; Financial Instruments; Investment Return; Investment Funds; Value
Perold, Andre F., and David S. Scharfstein. "The Howland Long-Term Opportunity Fund." Harvard Business School Case 207-066, September 2006. (Revised April 2008.)
- Web
Career risks and professional growth: Finding a fulfilling career with Paige Arnof-Fenn (MBA 1991) - Recruiting
convince recruiters that my analytical background gave me a unique advantage as a marketer. Persistence and self-belief became my greatest allies. After HBS, I stepped into brand management roles at Procter & Gamble View Details
- Dec 01 2020
- Testimonial
Participants Share the Experience of a Virtual GMP
- 30 Nov 2018
- News
Be a disruptor to avoid disruption
- August 2017 (Revised July 2019)
- Case
GROW: Using Artificial Intelligence to Screen Human Intelligence
By: Ethan Bernstein, Paul McKinnon and Paul Yarabe
Over 10% of all 2017 university graduates in Japan used GROW, an artificial intelligence platform and mobile app developed by Tokyo-based people analytics startup IGS, to recruit for a job. This case puts participants in the shoes of IGS founder and CEO Masahiro... View Details
Keywords: Big Data; Artificial Intelligence; Talent and Talent Management; Recruitment; Selection and Staffing; Human Resources; Information Technology; AI and Machine Learning; Analytics and Data Science; Financial Services Industry; Air Transportation Industry; Advertising Industry; Manufacturing Industry; Technology Industry; Japan
Bernstein, Ethan, Paul McKinnon, and Paul Yarabe. "GROW: Using Artificial Intelligence to Screen Human Intelligence." Harvard Business School Case 418-020, August 2017. (Revised July 2019.)
- 2015
- Chapter
Deep Smarts as the Underpinnings of Dynamic Capabilities
By: Dorothy A. Leonard and Michelle Barton
Both ordinary and dynamic capabilities depend upon the deep smarts, i.e., business-critical, experience-based knowledge, held in the heads of an organization’s top talent. This chapter examines the links between individual and organizational capabilities and presents... View Details
Leonard, Dorothy A., and Michelle Barton. "Deep Smarts as the Underpinnings of Dynamic Capabilities." In The Oxford Handbook of Dynamic Capabilities, edited by David J. Teece and Sohvi Leih. Oxford University Press, 2015. Electronic.
- 14 Dec 2015
- News
What Happens When Zambian Schoolgirls Receive Negotiation Training
- June 2024
- Article
Information Spillovers in Experience Goods Competition
By: Zhuoqiong Charlie Chen, Christopher Stanton and Catherine Thomas
When experience goods compete, consuming one product can be informative about value for similar untried products. We study a two-period model of duopoly competition in markets that have this feature and where firms can price discriminate between consumers based on... View Details
Chen, Zhuoqiong Charlie, Christopher Stanton, and Catherine Thomas. "Information Spillovers in Experience Goods Competition." Management Science 70, no. 6 (June 2024): 3923–3950.
- January 2021
- Case
Leading Culture Change at SEB
By: Amy C. Edmondson and Elena Corsi
The Risk organization at SEB, a leading Nordic financial services group founded in 1856, undertook a culture change program focused on psychological safety, empathic listening, and strategic framing. The program enabled risk organization teams to make progress on... View Details
Keywords: Leadership; Risk Management; Leading Change; Organizational Culture; Decision Making; Banking Industry; Sweden
Edmondson, Amy C., and Elena Corsi. "Leading Culture Change at SEB." Harvard Business School Case 621-074, February 2021.
- 08 Jul 2022
- News