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  • All HBS Web  (9,666)
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Show Results For

  • All HBS Web  (9,666)
    • People  (41)
    • News  (3,271)
    • Research  (4,130)
    • Events  (42)
    • Multimedia  (164)
  • Faculty Publications  (2,902)
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  • 2013
  • Working Paper

Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?

By: Clarence Lee, E. Ofek and Thomas Steenburgh
In this paper, we study how firms offering Web services can acquire and develop an active customer base. We focus on two basic questions. First, how does the method of customer acquisition affect the way customers use the service to meet their own needs and to interact... View Details
Keywords: Customer Engagement; Adoption Routes; Hidden Markov Models; Search; Word-of-Mouth; Digital Media; Customer Relationship Management; Internet and the Web; Mathematical Methods; Consumer Behavior; Entrepreneurship; Marketing Reference Programs; Web Services Industry
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Lee, Clarence, E. Ofek, and Thomas Steenburgh. "Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?" Working Paper, 2013. (Revise and Resubmit at Management Science.)
  • April 2006 (Revised November 2021)
  • Case

Endesa Chile: Raising the Ralco Dam (A)

By: Kathleen L. McGinn, Paula J. Laschober and Dina Pradel
Endesa Chile, the largest electricity generation company in Chile, is building a major power plant on the Biobio River in Southern Chile. A historic conflict involving the indigenous people of the Biobio River, the Chilean government, and international conservation... View Details
Keywords: Buildings and Facilities; Energy Generation; Government and Politics; Negotiation; Business and Community Relations; Natural Environment; Conflict and Resolution; Social Issues; Corporate Social Responsibility and Impact; Environmental Sustainability; Energy Industry; Chile
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McGinn, Kathleen L., Paula J. Laschober, and Dina Pradel. "Endesa Chile: Raising the Ralco Dam (A)." Harvard Business School Case 906-014, April 2006. (Revised November 2021.)
  • September 2004 (Revised December 2005)
  • Case

Chardonnay Shortage at Mondavi Winery, The

Mondavi Winery is facing a shortage of its Chardonnay wine. This shortage will disrupt its positioning in wine outlets and impact earnings. Allows students to discuss how to communicate such temporary--but financially important--shocks to the capital markets and... View Details
Keywords: Plant-Based Agribusiness; Business Earnings; Production; System Shocks; Capital Markets; Agriculture and Agribusiness Industry
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Miller, Gregory S., and Thomas Patrick Doyle CSC. "Chardonnay Shortage at Mondavi Winery, The." Harvard Business School Case 105-021, September 2004. (Revised December 2005.)
  • September 2000 (Revised November 2002)
  • Case

Amazon.com: 1994-2000

By: Lynda M. Applegate and Meredith Collura
Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details
Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Strategy; Technological Innovation; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Information Technology Industry; Web Services Industry
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Applegate, Lynda M., and Meredith Collura. "Amazon.com: 1994-2000." Harvard Business School Case 801-194, September 2000. (Revised November 2002.)
  • 21 Sep 2015
  • News

How Companies Can Help Rebuild America’s Common Resources

    Artist as Entrepreneur

    The Harvard University i-lab hosted a conversation entitled "Artist as Entrepreneur" with internationally acclaimed musician, composer, bandleader, educator and leading advocate of American culture, Wynton Marsalis, and HBS professors Nancy Koehn, Rohit Deshpande,... View Details

    • April 2003 (Revised October 2003)
    • Background Note

    Diasporas: Causes and Effects

    By: Tarun Khanna and Paula Campbell
    Articulates a simple supply-demand framework to understand why people immigrate and focuses attention on the specialized cross-border intermediaries that facilitate such movement. Analyzes a series of important effects, primarily economic, of the diaspora communities... View Details
    Keywords: Talent and Talent Management; Diasporas; Economics; Framework; Cross-Cultural and Cross-Border Issues; Business or Company Management
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    Khanna, Tarun, and Paula Campbell. "Diasporas: Causes and Effects." Harvard Business School Background Note 703-510, April 2003. (Revised October 2003.)
    • October 1994 (Revised April 1996)
    • Case

    Patricia Ostrander

    By: Nancy F. Koehn, Donald J. Edwards and Antonio F. Weiss
    Analyzes the career of former money manager Patricia Ostrander. Focuses on Ostrander's purchase of stock warrants issued in connection with the 1985 leveraged buyout of Storer Communications and on her later indictment and conviction for accepting unlawful... View Details
    Keywords: Leveraged Buyouts; Ethics; Capital Markets; Managerial Roles; Outcome or Result; United States
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    Koehn, Nancy F., Donald J. Edwards, and Antonio F. Weiss. "Patricia Ostrander." Harvard Business School Case 795-016, October 1994. (Revised April 1996.)
    • 18 Jun 2013
    • News

    Megahit Marketing

    • 29 Dec 2010
    • News

    The Mistaken Attack on Outsourcing

    • 08 Feb 2023
    • News

    Sixty Years of Sylvia’s Restaurant

    • 28 Jan 2020
    • News

    Want to Change the World? Don’t Let Your Own Success Get in the Way.

    • 21 Feb 2013
    • HBS Seminar

    Barry Wellman, University of Toronto

    • Web

    Summer Venture in Management

    was so enriched by the exchange of perspectives and ideas.” AMIR WILLIAMS (SVMP 2017) WHAT DID YOU LEARN AT SVMP? “SVMP taught me that HBS is a place that cultivates leaders who are already doing amazing things in their communities and... View Details
    • July 1987 (Revised October 1995)
    • Case

    Phillips 66: Controlling a Company Through Crisis

    By: Lynda M. Applegate
    The downstream operations subsidiary of a major U.S. petroleum company is faced with major restructuring decisions and responds by developing an Executive Information System (EIS) which allows for increased responsiveness, wider span of control, and higher levels of... View Details
    Keywords: Restructuring; Information Management; Governance Controls; Organizational Design; Crisis Management; Communication; Management Teams; Growth Management; Mining Industry; Energy Industry; United States
    Citation
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    Applegate, Lynda M. "Phillips 66: Controlling a Company Through Crisis." Harvard Business School Case 189-006, July 1987. (Revised October 1995.)
    • Program

    Creating Brand Value

    curating, and managing successful brands. Details Establish brands that resonate with today's consumers Evaluate brands from the consumer's point of view to uncover their sources of value Employ effective brand storytelling Capitalize on brand influencers Create,... View Details
    • 30 Sep 2014
    • News

    Why are US workers being left behind?

    • 04 Jan 2013
    • News

    The Age of Insourcing: How Tech Helps Megacompanies Rope Us In

    • 26 Sep 2019
    • News

    Harvard Business School Online and The Greater Boston Food Bank Team Up to End Hunger

    • December 2022 (Revised January 2025)
    • Case

    Akooda: Charging Toward Operational Intelligence

    By: Christopher Stanton and Mel Martin
    The Akooda case describes the challenges confronting founder and CEO Yuval Gonczarowski (MBA ‘17) in 2022 as he attempts to boost sales. Launched in November 2020, Akooda was an AI company that mined 20 different sources of digital data, from tools like Slack, Google... View Details
    Keywords: Data Mining; Productivity; Monitoring; Data Analysis; AI and Machine Learning; Knowledge Management; Operations; Problems and Challenges; Employee Relationship Management; Information Technology Industry; Technology Industry; Information Industry; Boston; Israel
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    Stanton, Christopher, and Mel Martin. "Akooda: Charging Toward Operational Intelligence." Harvard Business School Case 823-018, December 2022. (Revised January 2025.)
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