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Show Results For
- All HBS Web
(9,655)
- People (41)
- News (3,269)
- Research (4,122)
- Events (42)
- Multimedia (163)
- Faculty Publications (2,888)
- 04 Oct 2011
- News
Harvard Business School NamesThirteen Entrepreneurs-in-Residence
- Clubs
Outdoors Club
- December 2012
- Article
Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending
By: Jill Avery
I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry
Avery, Jill. "Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending." International Journal of Research in Marketing 29, no. 4 (December 2012): 322–336. (Article was awarded the Marketing Science Institute's Best Paper Award.)
- Web
Admissions & Financial Aid | MBA
the Master of Science will be hosted in the HBS application system. Admissions Process 1. Written Application Create an HBS account and start an application . This HBS account will be the single source of communication and repository for... View Details
Jeffrey J. Bussgang
General Partner, Flybridge Capital Partners
Former entrepreneur turned VC, HBS Senior Lecturer, author of three, dad of three, husband of one, civic leader, and fan of all Boston sports.
Jeffrey J. Bussgang is a Senior... View Details
- June 2018
- Article
Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged
By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details
Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science
Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.)
- 30 Sep 2014
- News
Why are US workers being left behind?
- 04 Jan 2013
- News
The Age of Insourcing: How Tech Helps Megacompanies Rope Us In
- June 1998 (Revised August 2001)
- Case
Wells Fargo Online Financial Services (A)
By: Robert S. Kaplan and Nicole Tempest
Wells Fargo, the industry leader in electronic banking, has implemented a Balanced Scorecard in its online financial services group (OFS) to track and measure performance. The OFS group develops and supports services that allow existing and future banking customers to... View Details
Keywords: Balanced Scorecard; Internet and the Web; Corporate Entrepreneurship; Corporate Strategy; Performance Evaluation; Finance; Change; Situation or Environment; Measurement and Metrics; Banking Industry; Financial Services Industry
Kaplan, Robert S., and Nicole Tempest. "Wells Fargo Online Financial Services (A)." Harvard Business School Case 198-146, June 1998. (Revised August 2001.)
W. Carl Kester
Carl Kester is a Baker Foundation Professor and the George Fisher Baker Jr. Professor of Business Administration, Emeritus at Harvard Business School. He is a member of the Finance Unit. He served as Deputy Dean for Academic Affairs (2006-2010), Chairman of the... View Details
- 27 Aug 2019
- Blog Post
Meet the PRIDE Club
community's use of the traditional acronym "LGBT." In ensuing discussions, they sought a name that would be most welcoming as a club and community at Harvard Business School, while remaining externally recognizable as an LGBTQ+... View Details
- 03 Aug 2009
- Research & Ideas
Corporate Social Responsibility in a Downturn
societal issues and at the same time enhance business success, yielding a "double bottom line." And there's no time like the present, he adds. "Effective programs that serve the community in a compelling way, and that also... View Details
Keywords: by Martha Lagace
- 05 Mar 2021
- Blog Post
Intensive Bootcamp Kicked my Entrepreneurship Goals Into Gear
When I started at HBS in the fall of 2020, I had one goal in mind: to challenge myself. I previously worked in communications at Cloudflare, a security, performance and reliability company founded in 2009 by two HBS alumni. Cloudflare had... View Details
- Web
Summer Venture in Management
was so enriched by the exchange of perspectives and ideas.” AMIR WILLIAMS (SVMP 2017) WHAT DID YOU LEARN AT SVMP? “SVMP taught me that HBS is a place that cultivates leaders who are already doing amazing things in their communities and... View Details
- December 1998 (Revised February 1999)
- Case
City of Charlotte (A)
By: Robert S. Kaplan
The city manager's office in Charlotte, North Carolina, is attempting to align and focus the city's programs and operating departments. City managers, working collaboratively with the elected mayor and city council, have identified five strategic themes to make... View Details
Keywords: Balanced Scorecard; Government Administration; City; Growth and Development Strategy; Adoption; Public Sector; Management Teams; Programs; Performance Evaluation; Motivation and Incentives; Public Administration Industry; North Carolina
Kaplan, Robert S. "City of Charlotte (A)." Harvard Business School Case 199-036, December 1998. (Revised February 1999.)
- Program
Creating Brand Value
curating, and managing successful brands. Details Establish brands that resonate with today's consumers Evaluate brands from the consumer's point of view to uncover their sources of value Employ effective brand storytelling Capitalize on brand influencers Create,... View Details
- 27 Oct 2011
- Research & Ideas
Horrible Boss Workarounds
what employees can do to resist them. As she states in a recent column in Harvard Business Review, "The best cure for horrible bosses is wonderful colleagues." Bad boss behavior #1: failure to communicate. At any level of management, it's important that... View Details
Keywords: by Carmen Nobel