Brand Management - Publications - Faculty & Research

Web

Field Course: Venture Capital Journey - Course Catalog

superseded by this course. In VCJ, students will learn all aspects of the venture capital process, including: Deal sourcing Developing an investment thesis Conducting due diligence Investment decision making Determining valuation and negotiating terms Constructing and... View Details

01 Sep 2014
News

HBS Faculty Explore Ideas Around the World

explains Chung, has this brand recognition issue.” Chung was one of 18 faculty members who participated in “Japan on the Move” to gain a deeper understanding of Japan’s business environment, especially in light of reconstruction after the... View Details

Keywords: faculty research

22 Jan 2025
Blog Post

Career Risks and Professional Growth: Finding a Fulfilling Career with Paige Arnof-Fenn (MBA 1991)

became my greatest allies. After HBS, I stepped into brand management roles at Procter & Gamble and Coca-Cola, where I honed my skills and learned to blend creativity with data-driven decision making. I... View Details

22 Jan 2025
Blog Post

Career risks and professional growth: Finding a fulfilling career with Paige Arnof-Fenn (MBA 1991)

leap wasn’t without its struggles. I had to prove myself in a new field and convince recruiters that my analytical background gave me a unique advantage as a marketer. Persistence and self-belief became my greatest allies. After HBS, I stepped into View Details

Keywords: All Industries

Profile

Kine Seck Mercier

studying physics and chemistry, she specialized in telecommunications “because it is one the most dynamic, innovative, and important industries in Senegal.” After graduation, she worked for France Telecom, where she managed strategy and... View Details

01 Jun 2005
News

Do You Speak Business?

world’s GDP and as the home to 62 out of the 100 most valuable brands in the world, it’s not surprising that America is in the driver’s seat,” Quelch notes. He characterizes the U.S. model of management as... View Details

Keywords: Garry Emmons

01 Oct 2002
News

Andrew H. Tisch

brother and cousin, that forms the Office of the President at Loews' Manhattan headquarters. Among his primary responsibilities are watching over several major real estate investments and working closely with the CEOs of several subsidiaries. Tisch's View Details

10 Aug 2020
Blog Post

HBS Summer Fellows Focus on Racial Equity and Justice

summer and going forward. WHAT ARE YOU WORKING ON THIS SUMMER? Allie O'Shea (MBA 2021), Hack.Diversity: Hack.Diversity is focused on improving Black and Latinx representation in Boston's innovation economy. This summer, I am working on Hack.Diversity’s View Details

05 Jun 2007
First Look

First Look: June 5, 2007

available to its customer-facing employees. In the spring of 2003, Bankinter introduced an Excel-based program called the Mortgage Simulator that helped branch managers calculate the price of a mortgage and estimate the customer lifetime... View Details

Keywords: Martha Lagace

06 Dec 2021
News

HBS Curricula Explore the Complexities of Innovation

degrees in mechanical engineering and economics at Yale and then worked in tech investments at Morgan Stanley and as a project manager at Microsoft. But what Hopkins hoped to learn from the course taught by Shane Greenstein, the Martin... View Details

Keywords: Jennifer Gillespie

12 Jan 2017
News

Personalizing Women’s Path to Success

child-rearing hiatus. Lisa Skeete Tatum (MBA 1998) has designed what she calls the ideal “playbook” for those situations, and more, with Landit, a technology startup that offers personal brand and network building, skill development,... View Details

Keywords: Jill Radsken

01 Jun 2018
News

June 2018 Alumni and Faculty Books

the health care sector’s guide to understanding and delivering the brand of consumer-centered care that is imperative for today. It aims to help clinicians and managers better understand the differences... View Details

01 Oct 2002
News

The World According to MTV

TV brand, with 38 channels reaching more than one billion viewers in 164 countries, earning it “membership in that tiny elite of such globally transcendent brands as Coke and Levi's.” Eighty percent of MTV's global viewership is outside... View Details

01 Jun 1996
News

Capitalist Revolutions Analyzed in MBA "Foundations" Course

consideration: the first (1760-1840), second (1840-1950), or third (1950-present). The mix presented fundamental business problems involving marketing, finance, operations, and human resource management. Koehn's case on Josiah Wedgwood's pottery business, for example,... View Details

Keywords: Susan Young

15 Feb 2022
Blog Post

Health Is Wealth | The Path To Creating A Venture

initially. Through her relationship with Austin, Rachel connected with Alex Iskold, Coach and VC in Resident at the Arthur Rock Center for Entrepreneurship at HBS and Managing Partner at 2048 Ventures [formerly View Details

Keywords: Entrepreneurship; Health Care

Web

Online Entrepreneurial Marketing Course | HBS Online

influencing the stakeholders making purchasing decisions Understand the importance of brand-building and the key components of an effective brand Build a media strategy across paid, earned, and owned channels Evaluate and identify growth... View Details

18 Apr 2017
Blog Post

Why We Recruit: CRC Companies LLC

would like to share with fellow recruiters or those who are new to recruiting with HBS? HBS candidates are the best of the best—be sure to work with your Recruiting Relations Manager to develop a recruiting strategy that allows you to get... View Details

Keywords: Real Estate

Web

The Art of American Advertising: 1865 - 1910

“Posting” Brand Name Management A Marketing Revolution “Advertising is a distinct art, as much so as the art of coal mining or of engine building,” noted copywriter and author Nathaniel C. Fowler wrote in... View Details

01 Jun 2012
News

Bringing ‘Global’ Back Home

Issue Focus: The Global Manager Fields Photo courtesy FORD Motor Company Issue Focus: The Global Manager Around the World They Call Him Mr. China Think Locally, Act Globally No disrespect to Detroit and... View Details

Keywords: Garry Emmons; Transportation Equipment Manufacturing; Manufacturing

Profile

Minal Mehta

BollyX classes, I meet incredibly talented fitness instructors, dancers, and entrepreneurs who are making a real difference in people's lives by encouraging and embodying healthy living themselves. "The most challenging part is building a fitness View Details

Keywords: Entrepreneurship; Services

Publications