Show Results For
- All HBS Web
(7,122)
- Faculty Publications (1,632)
Show Results For
- All HBS Web
(7,122)
- Faculty Publications (1,632)
- 1976
- Book
Organizational Behavior and Administration: Cases and Readings
- 1 Sep 1975
- Conference Presentation
The Impact of Hierarchial Structures on the Work Behavior of Women and Men
- Article
The Nature of Stochastic Equilibria
- 1975
- Article
Women and the Structure of Organizations: Explorations in Theory and Behavior
- Article
Consumer Behavior, Retailer Power and Performance in Consumer Goods Industries
- Article
AI Companions Reduce Loneliness
- Article
An Insider’s Perspective on How to Reduce Fraud in the Social Sciences
- Research Summary
Behavioral Hazard and Public Policy
It is well recognized that people overuse low-value medical care due to moral hazard—because copays are lower than costs. Now Professor Schwartzstein has introduced the concept of “behavioral hazard” to explain the opposite: people underuse high-value care because... View Details
- Forthcoming
- Article
Black Empowerment and White Mobilization: The Effects of the Voting Rights Act
- Research Summary
Capital Markets, Investment, and Competition
- Research Summary
Choice, Rationality and Welfare Measurement
- Forthcoming
- Article
Consumer Choice and Corporate Bankruptcy
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Corporate Reputation
- Teaching Interest
Creating the Modern Financial System
Creating the Modern Financial System offers a vital perspective on finance and the financial system by exploring the historical development of key financial instruments and institutions worldwide. The premise of the course is that students will gain a richer and... View Details
- Research Summary
Creativity and Innovation
Starting in 2016, I undertook several new projects on creativity and innovation. The first, a revision of my 1988 componential theory of creativity and innovation, was coauthored with Michael Pratt (Boston College) and published in Research in Organizational... View Details
- Research Summary
Crisis Management
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- Research Summary