Publications

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30 May 2017
First Look

First Look at New Research and Ideas, May 30

barriers that limited firms' geographic scope and unleashing a seemingly unlimited set of new threats, challenges, and opportunities to create value globally. Globalization presents managers with an... View Details

Keywords: Sean Silverthorne

20 Aug 2013
First Look

First Look: August 20

Publications August 2013 Marketing Science Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans By: Chung, Doug J., Thomas Steenburgh, and K. Sudhir Abstract—We estimate a dynamic structural model of sales force... View Details

Keywords: Anna Secino

March 2011 (Revised February 2014)
Case

Cree, Inc.: Which Bright Future?

By: David J. Collis, Mary Furey and Matthew Shaffer

After its founding in the late 1980s, Cree Inc. quickly grew into a major player in the emerging LED market. By 2007, technological improvements in LEDs had made them suitable for TV, computer, and mobile "backlighting"; and concerns over global warning led to calls to... View Details

01 Jun 2017
News

Case Study: Something New

readers weighed in on a question posed by KitNipBox cofounder and CEO Deena Malkina (MBA 2008): How could the monthly subscription service for cat owners erect sustainable barriers to View Details

Keywords: April White

22 Nov 2011
First Look

First Look: November 22

social capital theory and techniques developed in social network analysis to measure a director's connectedness and investigate whether this connectedness is associated with their compensation level and their firm's overall performance.... View Details

Keywords: Sean Silverthorne

September 2001 (Revised October 2002)
Case

Virgin Group, The: Filling in the Value Gap

By: Frances X. Frei, Hanna Rodriguez-Farrar and Corey B. Hajim

Chronicles the successes and failures of the Virgin Group. By examining these examples, students discover attributes of Virgin's overall service concept, which, at its core, competes on quality rather than on price. Students are challenged to consider how Virgin might... View Details

Keywords: Quality; Competition; Price; Business Conglomerates; Service Operations; Service Delivery; Market Entry and Exit

April 2010 (Revised March 2011)
Supplement

Google in China (B)

By: John A. Quelch

In a January 2010 public statement, Google threatened to stop censoring its search results on its Google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government? View Details

Keywords: Cross-Cultural and Cross-Border Issues; Crisis Management; Market Entry and Exit; Business and Government Relations; Internet and the Web; Information Technology Industry; China

16 Jun 2015
First Look

First Look: June 16, 2015

Business Review You Need an Innovation Strategy By: Pisano, Gary P. Abstract—Why is it so hard to build and maintain the capacity to innovate? The reason is not simply a failure View Details

Keywords: Sean Silverthorne

17 Apr 2012
First Look

First Look: April 17

investors and building shipment volume slowly, or 1366 could accelerate its market entry dramatically by partnering with the Asian manufacturers that had begun to dominate the worldwide solar industry. While... View Details

Keywords: Carmen Nobel

March 2007
Supplement

Bain & Company, Inc.

In late 2001, the consultancy Bain must decide whether to launch information technology as a practice area within the firm. The senior executives who are Bain's clients have been asking more and more IT-related questions of the firm's partners, who find themselves... View Details

Keywords: Organizational Change and Adaptation; Information Technology; Market Entry and Exit; Information Technology Industry; Consulting Industry

May 2020 (Revised December 2022)
Case

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal

In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details

01 Nov 2011
First Look

First Look: Nov. 1

and output markets are strongly linked to higher establishment entry rates. We also find substantial evidence for the Chinitz effect where small local incumbent suppliers encourage entry. The importance of... View Details

Keywords: Sean Silverthorne

June 2017
Case

AKB48: Going Global? (A)

By: Juan Alcácer, Kotaro Sasamoto, Tee Chayakul and Mayuka Yamazaki

After a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what... View Details