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Publications
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- July 1991
- Article
The Public-Private Choice: The Case of Marketing a Country to Investors
By: Louis T Wells Jr and A. Wint
- May 1991 (Revised December 1994)
- Case
State of Connecticut Municipal Swap
By: Andre F. Perold
The state of Connecticut wants to raise $325 million of long-term fixed-rate debt. One alternative is to do this synthetically--issue long-term variable rate debt and enter into an interest rate swap. The case is a vehicle for analyzing various floating rate structures... View Details
- February 1991 (Revised November 2010)
- Case
Tennessee Controls: The Strategic Ranking Problem
By: Robert L. Simons and Dale Geiger
Tennessee Controls has instituted a new formal asset acquisition process to rank competing proposals. Judy Starnes, the new division manager, is asked to rank three proposals by using techniques to quantify economic returns, risk, as well as the credibility of the... View Details
- 1991
- Manual
Teaching Manual for Manager in the International Economy
By: L. T. Wells Jr.
Keywords: Global Strategy
- Article
Total Quality Management and the Human Resource Professional: Applying the Baldrige Framework to Human Resources
By: Leonard A. Schlesinger and Christopher L. Hart
The still evolving discipline of total quality management (TQM) has left many human resource professionals confused about their role. The authors believe that the HR function personnel should spearhead company quality efforts, as well as assess the performance of their... View Details
- April 1990 (Revised December 1995)
- Case
SouthPark IV
A young entrepreneur examines an 80,000 square foot office/warehouse building as a potential acquisition. The building is currently fully leased but all four leases will expire shortly. Due to changing market conditions, the protagonist has to look at current market... View Details
- November 1989 (Revised November 2002)
- Case
American Dream, The
By: Donald A. Brown, William J. Poorvu and Richard E Crum
Explores the process of purchasing a single family house through the eyes of a young couple. The couple is trying to determine what type of home to buy as well as how to finance it. View Details
- November 1989 (Revised November 1999)
- Case
Automatic Data Processing: The EFS Decision
By: Robert L. Simons and Hilary Weston
Illustrates how ADP's top management uses formal planning and control systems to establish strategic boundaries for its business units. Top management has developed a detailed list of strategic criteria that ADP managers use to evaluate products and business units, as... View Details
- September 1989
- Background Note
Performance Curves: Costs, Prices, and Value
By: Robert J. Dolan and Benson P. Shapiro
Explains the concept of a family of performance curves. The most well known is the price/performance curve relating the prices of items in a product line to their performance. Also discusses the cost/performance curve and its impact on product positioning, product line... View Details
- June 1989 (Revised January 1992)
- Case
Ingersoll-Rand (A): Managing Multiple Channels--1985
By: V. Kasturi Rangan and E. Raymond Corey
James Clabough, marketing vice president at Ingersoll-Rand, has to decide on the distribution policy for a new product. The decision has marketing as well as organizational ramifications. View Details
- April 1989 (Revised March 1990)
- Case
Burlington Northern (B)
Describes the experiences of a seasoned Burlington Northern (BN) sales representative after the introduction of ShipSmart, a decision support system developed by the BN to help its employees and customers analyze logistics problems. After a brief description of a... View Details
- April–June 1989
- Article
How Far Should Global Products Go?
By: Louis T Wells Jr and Sushil Vachani
Keywords: Product
- February 1989 (Revised October 1994)
- Case
Asahi Breweries Ltd.
Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer... View Details
- January 1989
- Background Note
Managing Information Technology: System Development
By: James I. Cash Jr. and Thomas H. Davenport
Provides an overview of the system development process in large organizations. Describes traditional life cycle approaches as well as more recent methods, e.g., prototyping. The objective is to familiarize students with the terminology and issues involving system... View Details
- 1989
- Other Unpublished Work
Intellectual Property and Developing Countries: Options for US Policy
By: Louis T Wells Jr