Publications

May 1980
Case

Kendall-Vetmat

Discusses the role of market research in a product manager's decision process. Traces the development of market research information for the introduction of a new product, and presents a manager's dilemma of receiving market data that are inconsistent with expectations... View Details

Keywords: Decision Making; Product Launch; Product Development

21 Jan 2021
News

The Pandemic Has Been an Economic Disaster for Women. Some Took Advantage of it.

March–April 2024
Article

How Companies Should Weigh in on a Controversy: A Better Approach to Stakeholder Management

By: David M. Bersoff, Sandra J. Sucher and Peter Tufano

Executives need guidance about managing their organizations’ engagement with societal issues—including hot-button topics such as gender, climate, and racial discrimination. Success in this realm does not mean avoiding public controversy or achieving unanimous support... View Details

Keywords: Values and Beliefs; Social Issues; Business and Stakeholder Relations; Judgments; Management Practices and Processes

17 Jun 2016
Working Paper Summaries

Management as a Technology?

Keywords: by Nicholas Bloom, Raffaella Sadun, and John Van Reenen

August 1995
Case

Air Products and Chemicals, Inc.: IT Organization and Architecture Challenges

By: Richard L. Nolan

Presents the outcome of Air Products ICON decentralization projects. New issues are explored, including the challenges of having a decentralized MIS staff, global network, client/server architecture, new data center issues, outsourcing, a new highly strategic customer... View Details

Keywords: Information Technology; Information Infrastructure; Applications and Software; Organizational Design; Problems and Challenges

04 Apr 2013
News

Lessons of a temporary city

22 Feb 2017
News

Why Boards Aren’t Dealing with Cyberthreats

26 Mar 2012
News

What Neuroscience Tells Us About Consumer Desire

19 Sep 2023
HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

subscription without usage limits as we are used to today. Usage pricing is going to be much more important. A second distinction is that a significant portion of the core technology is open source, and a lot of the data being used to... View Details

Keywords: by Ben Rand; Technology; Information Technology

30 Apr 2021
Research & Ideas

Why Anger Makes a Wrongly Accused Person Look Guilty

relying on a person’s facial expressions, try and get the data and see if the claim has merit before you decide on guilt." “That’s not always easy to do,” admits John, but the more you can get to the bottom of an issue by talking through... View Details

Keywords: by Michael Blanding

12 Jun 2018
First Look

New Research and Ideas, June 12, 2018

capital potentially available for investment, as R&D and other future-oriented expenditures are already deducted in computing it. Our analysis and data can help explain why investment has been increasing and cash balances have been... View Details

Keywords: Dina Gerdeman

October 1992 (Revised September 1993)
Case

Nopane Advertising Strategy

By: David E. Bell

Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results... View Details

Keywords: Competition; Intellectual Property; Advertising; Health Care and Treatment; Brands and Branding; Product Marketing; Pharmaceutical Industry; United States

November 1980 (Revised August 1986)
Case

Progressive Corp.'s Divisionalization Decision (A)

By: Robert G. Eccles Jr.

Describes a company that is considering whether to establish an experimental division as a relatively independent profit center under a general manager. Data relevant to this decision include the company's strategy, markets, products, current structure, size, and the... View Details

Keywords: Business Divisions; Decision Making; Data and Data Sets; Managerial Roles; Organizational Design; Situation or Environment

Find at Harvard

October 1994 (Revised November 1994)
Case

British Airways: Using Information Systems to Better Serve the Customer

By: W. Earl Sasser and Norman Klein

Explores the uses of scanning technology, interactive software, and powerful data bases to assist customer relations representatives in resolving customer complaints. Competitive alliances in international markets are noted, but the focus is on the evolving commitment... View Details

Keywords: Debates; Customer Focus and Relationships; Globalized Markets and Industries; Service Delivery; Alliances; Information Technology; Aerospace Industry

15 Jun 2016
Working Paper Summaries

Slack Time and Innovation

Keywords: by Ajay Agrawal, Christian Catalini, Avi Goldfarb, and Hong Luo

December 1994
Case

CNW Corporation

The Blackstone Group, an LBO firm, is considering a $1.7 billion leveraged acquisition of CNW Corp., a railroad holding company. Information is provided concerning historic and protected results and the proposed financial structure of the entity. Data is presented... View Details

Keywords: Valuation; Capital Structure; Leveraged Buyouts