communication - Publications - Faculty & Research

December 2012
Article

Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details

Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry

Citation

Read Now

March 2014
Article

Private Interaction Between Firm Management and Sell-Side Analysts

By: Eugene F. Soltes

Although sell-side analysts often privately interact with managers of publicly traded firms, the private nature of this contact has historically obscured direction examination. By examining a set of proprietary records compiled by a large-cap NYSE traded firm, I offer... View Details

Keywords: Sell-side Analysts; Management; Interpersonal Communication

Citation

SSRN

Find at Harvard

Hakeem Belo-Osagie is an accomplished Nigerian professional and entrepreneur. He earned a degree in Political Philosophy and Economics from Oxford University as well as a law degree from Cambridge University and an MBA from Harvard Business School.

He is the... View Details

Web

Admissions & Financial Support - Doctoral

verbal communications skills. All applicants are required to submit either a GRE or GMAT score. Additionally, students who have not received a degree from a 4-year English-speaking institution must also submit a TOEFL or IELTS score. All... View Details

June 2022 (Revised August 2023)
Case

Strategic Innovation at the United Nations: A Network of Ecosystems

By: Frank Nagle, Elizabeth J. Altman and Amy Klopfenstein

In 2021, Gina Lucarelli, leader of the United Nations Development Programme (UNDP) Accelerator Labs, prepared for a meeting with UNDP Administrator Achim Steiner. The two planned to discuss the future of the Accelerator Labs, a network of social innovation labs located... View Details

Keywords: Change; Disruption; Transformation; Change Management; Education; Learning; Environmental Management; Climate Change; Environmental Sustainability; Geography; Geographic Scope; Global Range; Local Range; Geopolitical Units; Country; Human Resources; Recruitment; Retention; Selection and Staffing; Employees; Employee Relationship Management; Information Technology; Information Management; Innovation and Invention; Collaborative Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Leadership; Innovation Strategy; Knowledge; Knowledge Acquisition; Knowledge Dissemination; Knowledge Management; Knowledge Sharing; Knowledge Use and Leverage; Organizations; Mission and Purpose; Organizational Culture; Organizational Structure; Organizational Design; Organizational Change and Adaptation; Social Enterprise; Non-Governmental Organizations; Social Psychology; Social and Collaborative Networks; Society; Social Issues; Welfare; Strategy; Cooperation; Adaptation; Public Administration Industry; North and Central America

Citation

Educators

27 Aug 2019
Blog Post

Meet the PRIDE Club

community's use of the traditional acronym "LGBT." In ensuing discussions, they sought a name that would be most welcoming as a club and community at Harvard Business School, while remaining externally recognizable as an LGBTQ+... View Details

April 1996 (Revised November 1996)
Case

Cleveland Turnaround (A, The: Responding to the Crisis (1978-1988)

By: James E. Austin and Andrea L Strimling

Traces the Cleveland community's efforts to move the city from economic, social, and political crisis in the late 1970s into revitalization and progress in the 1980s and 1990s. Special attention is given to the role of business leaders and the public-private... View Details

Keywords: Transition; Business Cycles; Business and Community Relations; Financial Crisis; Cleveland

Citation

Educators

Purchase

Program

Senior Executive Leadership Program—India

confidence in yourself as both a leader and a decision-maker Develop enduring bonds with accomplished peers who span functions, industries, and countries Take advantage of resources for lifelong learning as a member of the global HBS alumni View Details

Web

MS/MBA Biotechnology: Life Sciences | MBA

and life science community include, the Harvard Business School (HBS) Health Care Initiative (HCI), HBS Blavatnik Fellowship in Life Science Entrepreneurship, the Harvard Biotech Club, the HBS Health Care Club (HCC), the Harvard Health... View Details

June 2018
Article

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

By: Clarence Lee, Elie Ofek and Thomas Steenburgh

We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details

Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science

Citation

Find at Harvard

May 1992 (Revised January 2000)
Case

Asea Brown Boveri

By: Robert L. Simons and Christopher A. Bartlett

In 1987, two European rivals--Asea AB of Sweden and BBC Brown Boveri Ltd. of Switzerland--merged to form Asea Brown Boveri. The new company employed 150,000 employees in 850 legal entities operating in 140 countries. The case describes the challenges facing Percy... View Details

Keywords: Mergers and Acquisitions; Globalization; Problems and Challenges; Leadership Style; Selection and Staffing; Organizational Structure; Reports

Citation

Educators

Purchase

05 Jun 2015
News

How Banking Analysts’ Biases Benefit Everyone Except Investors

2008
Thesis

Being B-Boys: Style, Identity, and Respect Among New England and Miami Street Dancers

By: Curtis K. Chan

This study examines the phenomenon of a street dance known as "b-boying" to explore how dancers locate, negotiate, and perform identities, as well as the tensions that occur concomitantly. Drawing on data from participant-observation, interviews, and diverse archival... View Details

Keywords: Social Psychology; Identity; Negotiation; Social and Collaborative Networks; Boundaries; Conflict and Resolution; Arts; Northeastern United States; Miami

Citation

03 Aug 2009
Research & Ideas

Corporate Social Responsibility in a Downturn

societal issues and at the same time enhance business success, yielding a "double bottom line." And there's no time like the present, he adds. "Effective programs that serve the community in a compelling way, and that also... View Details

Keywords: by Martha Lagace

05 Mar 2021
Blog Post

Intensive Bootcamp Kicked my Entrepreneurship Goals Into Gear

When I started at HBS in the fall of 2020, I had one goal in mind: to challenge myself. I previously worked in communications at Cloudflare, a security, performance and reliability company founded in 2009 by two HBS alumni. Cloudflare had... View Details

Jeffrey J. Bussgang

General Partner, Flybridge Capital Partners

Former entrepreneur turned VC, HBS Senior Lecturer, author of three, dad of three, husband of one, civic leader, and fan of all Boston sports.

Jeffrey J. Bussgang is a Senior... View Details

23 Apr 2019
Blog Post

HBS Shares Their Favorite Books for HR Leaders

HBS Career & Professional Development is excited to share some of our favorite books from the Harvard community for Human Resources leaders. Covering topics from effective leadership, to mentoring talent, to creating an environment of... View Details

Keywords: All Industries

April 2005 (Revised August 2008)
Case

Crisis at Japan Communications, Inc.

In 2001, Seiji Frank Sanda is facing his worst crisis since founding Japan Communications Inc. (JCI) in 1996. His planned IPO was stopped, leaving JCI with a large organization and strong revenues, but losses and a dwindling balance sheet. He is seriously considering... View Details

Keywords: Diversification; Entrepreneurship; Crisis Management; Communications Industry; Japan

Citation

Educators

Purchase