Publications

02 May 2016
Blog Post

Why We Recruit: Samsung Global Strategy Group

Junghyun Suh, Senior Manager, Samsung GSG Describe your organization in three to five sentences.Samsung Group is comprised of 25 affiliated companies spanning a wide range of industries, generating -in excess of $300B in annual revenues... View Details

Keywords: Technology

July 2010 (Revised November 2011)
Supplement

Zensar: The Future of Vision Communities (B)

By: David A. Garvin and Rachna Tahilyani

Zensar is a rapidly growing, mid-sized Indian IT services company with a collaborative management philosophy and innovative HR policies. One of its practices, Vision Communities, is an inclusive forum for innovation and strategy formulation. As the company grows,... View Details

Keywords: Strategic Planning; Leadership Style; Employee Relationship Management; Decision Choices and Conditions; Information Technology; Collaborative Innovation and Invention; Business or Company Management; Expansion; Information Technology Industry; India

TeachingInterests

The Business of Entertainment, Media, and Sports (MBA)

By: Anita Elberse

This second-year MBA course is primarily designed for students pursuing a career in the entertainment, media and sports sectors -- including film, television, music, publishing, video games, the performing arts, sports, fashion, and advertising -- or who plan to work... View Details

26 Nov 2019
News

Apple Has Survived Backlash to the Tech World While Amazon, Google, Facebook and Other Tech Giants Struggle — An Expert on Trust Explains Why

December 1996 (Revised June 1998)
Case

Midnight Networks, Inc.

By: H. Kent Bowen and Marilyn Matis

Midnight Networks, Inc., is a small computer network validation company. This case describes how the five founders built their business from operations earnings and how they established "best practices" operational processes to run their firm successfully. Operational... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Operations; Organizational Culture; Applications and Software; Business Startups; Business Growth and Maturation; Information Technology Industry; Massachusetts

14 Feb 2022
Research & Ideas

Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

leaders trying to recalibrate: 1. Be a catalyst, not a planner In the digital era, companies face a more dynamic competitive environment: key competitors are no longer the usual suspects, and customer and stakeholder expectations continue... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology

09 Mar 2020
News

Warring Algorithms Could Be Driving Up Consumer Prices

January 2009 (Revised July 2009)
Case

Alibaba's Taobao (A)

By: Felix Oberholzer-Gee and Julie M. Wulf

This case examines the decision of Alibaba Group to diversify from an international business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao had managed to displace the once... View Details

Keywords: Business Model; Demand and Consumers; Market Transactions; Service Operations; Diversification; Internet and the Web; China

March 2022 (Revised July 2022)
Case

Nexleaf Analytics: Saving the World Using the Internet of Things

By: Frank Nagle

In 2019, a decade after co-founding Nexleaf Analytics, CEO Nithya Ramanathan faced an important decision that would impact the ability of the small, but growing, not-for-profit organization to thrive for another decade. Their sensor technologies and big data analytics... View Details

Keywords: Corporate Strategy; Collaborative Innovation and Invention; Technological Innovation; Nonprofit Organizations; Competitive Strategy; Patents; Expansion; Information Technology; Health Industry; Information Industry; Medical Devices and Supplies Industry; Technology Industry

September 1995
Case

Benjamin Rosen and Compaq

By: William A. Sahlman and Jason Green

Addresses the challenges faced by Ben Rosen and the company board of directors as continuing problems force it to make a decision about the ongoing governance of the firm. The issues are complicated by the current CEO and founder, Rod Canion, who has had, until... View Details

Keywords: Governing and Advisory Boards; Management Teams; Business or Company Management; Corporate Governance; Problems and Challenges; Decision Making; Information Technology Industry

February 2011 (Revised November 2012)
Case

PatientsLikeMe: An Online Community of Patients

By: Sunil Gupta and Jason Riis

PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS... View Details

Keywords: Business Startups; Health Disorders; Knowledge Sharing; Growth and Development Strategy; Product Launch; Digital Platforms; Social and Collaborative Networks; Health Industry

March 2001 (Revised November 2005)
Case

Cisco Systems Architecture: ERP and Web-enabled IT

By: Richard L. Nolan, Kelley Porter and Christina Akers

In a seven-year process, Cisco built its strategic I-Net. Beginning in 1994, Cisco completely replaced its back-office legacy systems. At that time, the company standardized Internet protocols. In addition, the company shifted strategic focus from IT back-office... View Details

Keywords: Internet and the Web; Information Technology; Technological Innovation; Internet and the Web; Management Practices and Processes; Technology Adoption; Information Technology Industry

11 Mar 2001
Research & Ideas

Evolving for Success [Part Two]

age: dot-coms, dot-com enablers, and wanna-dots. That's kind of a joke, because many of the pure dot-coms are dead. The dot-com enablers, which are the technology and service firms themselves, are the biggest e-commerce View Details

Keywords: by Staff

September 2020
Case

Minerva 2004: Discovery

By: John R. Wells and Benjamin Weinstock

After nearly five years in operation, Doctor Cynthia Bamdad, founder and CEO of Minerva Biotechnologies Corporation (Minerva), was reflecting on the company’s next steps. In a few short years, she and her small team had managed to develop a nanoparticle process for... View Details

Keywords: Entrepreneurship; Financing and Loans; Strategy; Decision Choices and Conditions; Biotechnology Industry

April 2019
Supplement

OTE: Managing in Times of National Crisis (B)

By: Juan Alcacer and Emer Moloney

During the period 2011-2016, CEO and Chairman of Greek telecommunications company OTE Michael Tsamaz guided the company through a much needed transformation with a multi-pronged strategy. View Details

Keywords: Leading Change; Transformation; Strategy; Technology Industry; Technology Industry; Technology Industry

09 Nov 2010
Working Paper Summaries

The Unbundling of Advertising Agency Services: An Economic Analysis

Keywords: by Mohammad Arzaghi, Ernst R. Berndt, James C. Davis & Alvin J. Silk; Advertising

February 2018
Case

Redfin

By: Marco Di Maggio and Julia Kelley

Redfin, a technology-powered residential real estate brokerage, was founded in 2002 with the intention of using technology to disrupt the real estate industry. Over the next 15 years, Redfin made several changes to its business model. Initially, the company provided... View Details

Keywords: Business Model; Strategy; Decision Making; Real Estate Industry

April 2024 (Revised August 2024)
Case

The Engine

By: Joshua Lev Krieger, Jim Matheson, Fiona Murray and Nicholas Christman

The Engine, a venture capital firm founded by MIT to fill a gap in the technology funding landscape by commercializing breakthrough science and technology. Led by managing partner and CEO Katie Rae, the Engine's unique approach involved an unusually longer fund life,... View Details

Keywords: Growth and Development Strategy; Mission and Purpose; Venture Capital; Business Startups; Entrepreneurial Finance; Financial Services Industry