Targeting - Publications - Faculty & Research

9 AM – 10 AM EDT, 16 Oct 2019
HBS Online

HBS Online Negotiation Mastery

Hone your negotiation skills with analytical tools, interpersonal techniques, and real-world practice to secure maximum value for yourself and your organization. Program Dates: October 16, 2019 - December 11, 2019 View Details

Jean Nidetch

Nidetch’s group, a booming franchise business was born. Weight Watchers was the first organized self-help program targeted to the overweight population. By the time she sold the operation to Heinz & Company in 1978, it had revenues of... View Details

Keywords: Services

Web

Baker for Alumni | Baker Library

Alumni Database Trials & Discounts Alumni Research Support Alumni Club Support Contact: Curriculum & Learning Services infoservices@hbs.edu 617.495.6040 HarvardKey for Alumni Alumni Research Tips: Target Lists Alumni Research Tips:... View Details

26 Jun 2025
Blog Post

Partner with a Student Club

about their industries and roles while engaging directly with highly motivated students. By collaborating with clubs, you not only educate students about your company and career opportunities but also deepen your campus presence and develop View Details

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Residents & Fellows Course - Institute For Strategy And Competitiveness

and the institute have developed a two and one half day seminar focused on frameworks, application tools, and case studies highlighting real-life examples of organizations moving toward value-based care delivery models targeted towards... View Details

Ernest Gallo

A marketing genius, Gallo targeted the “low end” of the wine market when he introduced Thunderbird in the 1950s. The marketing strategy was a resounding success, and Gallo sold an unprecedented 2.5 million cases of the wine in less than a... View Details

Keywords: Food & Tobacco

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Early-Stage Feedback | New Venture Competition

document or powerpoint format: (Recommended: 3–6 written pages) What will your venture do or make? What pain points will your venture address? What is your value proposition? Describe your target segment and the size of your addressable... View Details

Web

Scams | Information Technology

Scams There are various scams and tactics that cybercriminals use to target us everyday. Learn more about common tactics they may use and steps you can take to minimize your risk. Be alert for suspicious messages Cyberattacks often begin... View Details

05 Nov 2013
First Look

First Look: November 5

investigates the effect of social ties between acquirers and targets on merger performance. Using data on educational background and past employment, we construct a measure of the extent of cross-firm social connection between directors... View Details

Keywords: Sean Silverthorne

06 Jan 2011
What Do You Think?

How Should Management Deal With “Anonymous”?

possible. Next time the target may not be Iran.) Getting back to my misstated question, none of you aimed your criticism at the technology, even lauding it, as Mark O'Connor did, as the "great equalizer." In Bev Stehn's words,... View Details

Keywords: by James L. Heskett

Profile

Daniel Sheyner

As Daniel Sheyner (MBA 2014) tells it, most private equity firms have a very specific target in mind when recruiting: "The best athletes." The highest-ranked investment banking and consulting analysts; the elite. "Goldman... View Details

Keywords: Venture Capital / Private Equity; Financial Services; Investment Management / Hedge Fund

11 Jun 2001
Research & Ideas

E-Commerce Unplugged

In this excerpt, Nohria and Leestma outline the challenges and rewards awaiting businesses that target the mobile-commerce customer. The best place to start? Develop a thorough knowledge of consumer behavior.The race for dominance in... View Details

Keywords: by Nitin Nohria & Marty Leestma

01 Feb 2000
News

Staying Afloat

foreign investors or foreign capital. In 1991, due in large part to defaults on payments by customers in the Soviet Union and other crumbling communist economies, the shipyard found itself $260 million in debt, hounded by five thousand angry creditors, and View Details

01 Mar 2011
News

Fixing What Ails the Drug Industry

medicine, which targets individuals with shared traits. Identifying such traits would be good for both patients and the pharmaceutical industry. —Sarah Auerbach View Details

Keywords: pharmaceutical research; Health, Social Assistance

14 Jul 2003
Research & Ideas

Keeping Your Balance With Customers

different requirements, then by selecting target segments for which the company can create unique and defensible value propositions. It is not possible to be all things to all people, so market segmentation is the way to avoid this... View Details

Keywords: by Robert S. Kaplan & David P. Norton

01 Sep 2009
News

2 + 2 = All Smiles

In June, recent college graduates accepted into the HBS 2+2 Program enjoyed a preview of what to expect when they return to Soldiers Field as MBA students in the fall of 2011. The 2+2 Program targets high-achieving college juniors... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

21 Jul 2009
First Look

First Look: July 21

evolution of audit committees, and the laws and regulations that have affected their role over time. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=409016 Target Corporation: Ackman versus the Board Harvard... View Details

Keywords: Martha Lagace

Web

Protecting Yourself Against Social Engineering | Information Technology

primary objectives include spreading malware and tricking people out of their personal data. Phishing Phishing is a well-known way to grab information from an unwitting victim. How it typically works: A cybercriminal, or phisher, sends a View Details

01 Feb 2001
News

New Fitzhugh Professorship Celebrated

department, served as an advisor to a number of business and marketing clubs, and organized the school's Small Business Center. In 1965, Fitzhugh left Howard to accept a position at Pepsi-Cola, where he developed the first marketing effort View Details

Keywords: H. Naylor Fitzhugh (MBA '33); Colleges, Universities, and Professional Schools; Educational Services

9 AM – 9 AM EDT, 05 Sep 2018
HBS Online

HBX CORe

Gain business skills and confidence in this three-course program on business fundamentals covering Business Analytics, Economics, and Financial Accounting. Program Dates: September 5, 2018 - November 29, 2018 View Details

Publications