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Show Results For
- All HBS Web
(2,815)
- People (5)
- News (513)
- Research (1,660)
- Events (18)
- Multimedia (31)
- Faculty Publications (988)
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- 13 Oct 2015
- First Look
October 13, 2015
collectivism) than do female stereotypes. In Studies 1 and 2, using different measures, Americans rated men as less collectivistic than women, whereas Koreans rated men as more collectivistic than women. In Study 3, bicultural Korean Americans who completed a survey in... View Details
- 15 Jul 2008
- First Look
First Look: July 15, 2008
In the Black-Scholes/Merton model, a trader should be able to exactly match the contractual payment at expiration. Therefore, students are penalized based on the absolute difference between their actual ending value and a target ending... View Details
Keywords: Martha Lagace
- 06 May 2014
- First Look
First Look: May 6
commitment to recurring donations. An online experiment reveals that the 75% contingent match drives commitment to recurring donations because it simultaneously provides social proof yet offers a low enough target that it remains... View Details
Keywords: Sean Silverthorne
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
How did the pipeline grow? Did we add lower- or higher-profit and lifetime value customers? Are we targeting shorter or longer selling-cycle prospects? What are the implications for the "center of gravity" in the venture's... View Details
Keywords: by Sean Silverthorne
- 22 Aug 2005
- Research & Ideas
Balancing the Future Against Today’s Needs
bonus program tied to growth targets across all three media," according to the authors. To give focus to both growth and core initiatives throughout his organization, PacifiCare Health Systems chairman and CEO Howie Phanstiel took a... View Details
Keywords: by Paul Michelman
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
center dispatched paramedics within ten minutes despite traffic congestion and unpredictable call patterns. Another example of scouring the globe for good ideas and adapting those ideas for its target market comes from Natura, a leading... View Details
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
their companies public, and to grant stock options to management. Once public, stock valuations depended on Wall Street's perceptions that the company would sustain strong growth. At first, newspaper chains met growth targets by acquiring... View Details
- 07 Apr 2009
- First Look
First Look: April 7, 2009
networks. If Posse defined its impact as changing the demographic makeup of the leadership of professions such as law, business, medicine, and education, then perhaps it should continue to target only the most selective colleges. The case... View Details
Keywords: Martha Lagace
- 12 Feb 2008
- First Look
First Look: February 12, 2007
volume, penetration, buy rate, facings, and advertising target rating points all down. In addition, Hamburger Helper was facing an increasingly competitive environment in the dinner category with Kraft, Lipton, ConAgra and Campbell's all... View Details
Keywords: Martha Lagace
- 15 Feb 2011
- First Look
First Look: Feb. 15
knew they would have to enhance their offering to franchisees in order to recruit some of the more established "mom-and-pop" stores they planned to target as franchisees. In addition, they would need to adjust their business... View Details
Keywords: Sean Silverthorne
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
M&A team decided to achieve this goal through targeted transactions or “precision M&A.” By 2014, after examining 20 or so possible deals, the company was in the process of negotiating a multibillion dollar asset swap with... View Details
Keywords: Carmen Nobel
- 12 Aug 2014
- First Look
First Look: August 12
become more fundamental as advertisers target their advertisements with greater precision. In the paper that follows, the author attempts to identify the circumstances that make advertisers most vulnerable, notes adjusted contract... View Details
Keywords: Sean Silverthorne
- 14 Jun 2011
- First Look
First Look: June 14
conflict between the old and the new. Successful CEOs first develop a broad, forward-looking strategic aspiration that sets ambitious targets both for innovation and core business growth. They then hold the tension between innovation unit... View Details
Keywords: Sean Silverthorne
- 12 Apr 2011
- First Look
First Look: April 12
2008, targeted at millions of low-income Indian consumers who did not have access to safe drinking water. The case describes in detail the product development and launch process that required HUL, the $3.5 billion Indian subsidiary, to... View Details
Keywords: Sean Silverthorne
- 23 Jun 2009
- First Look
First Look: June 23
2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial venture which, in its quest for growth, faces significant challenges including the following: developing market... View Details
Keywords: Martha Lagace
- 22 Jul 2008
- First Look
First Look: July 22, 2008
I find that government-owned bank lending tracks the electoral cycle, with agricultural credit increasing by 5-10 percentage points in an election year. There is significant cross-sectional targeting, with large increases in districts in which the election is... View Details
Keywords: Martha Lagace
- 10 Apr 2007
- First Look
First Look: April 10, 2007
her passion for travel, her appreciation of China's beauty and culture, and her desire to start her own business. Describes the startup of WildChina, a tour company targeting a high-end clientele with unusual and high-quality products,... View Details
Keywords: Martha Lagace
- 06 Sep 2016
- First Look
September 6, 2016
buyer characteristics. Consider the experiences of condo developers targeting retirees who wanted to downsize their homes. Sales were weak until the developers realized their business was not construction but transitioning lives. Instead... View Details
Keywords: Carmen Nobel
- 22 Mar 2016
- First Look
March 22, 2016
Vaccinations Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective... View Details
Keywords: Sean Silverthorne
- 03 Nov 2009
- First Look
First Look: Nov. 3
either by targeting distribution to high-use households (a screening effect), or by stimulating use psychologically through a sunk-cost effect. We develop a methodology for separating these two effects. We implement the methodology in a... View Details
Keywords: Martha Lagace