Publications

08 Apr 2019
Sharpening Your Skills

The Life of Luxury and How to Sell It

knowingly: Money can’t buy you a happy ride. But looking at the statistics more closely reveals a more nuanced reality. The vehicles traded in are often baseline models of those prestige brands, favored more by aspirational buyers than... View Details

Keywords: by Sean Silverthorne; Auto; Retail; Fashion

03 Jan 2011
Research & Ideas

Most Popular Articles of 2010

specific, challenging goals motivate performance far better than "do your best" exhortations. Authors Lisa D. Ordóñez, Maurice E. Schweitzer, Adam D. Galinsky, and Max H. Bazerman argue that it is often these same characteristics of goals that cause them to "go wild."... View Details

Keywords: by Staff

August 2002
Case

Trilogy University

By: Thomas J. DeLong and Michael Paley

In early 2001, Trilogy Software faced a slowdown in its business, a large number of unsuccessful customer deployments, and an overall weakening in the enterprise software market. In response, the company revamped its business model and restructured the organization.... View Details

Keywords: Organizational Change and Adaptation; Organizational Culture; Organizational Design; Alignment; Restructuring; Organizational Structure; Change Management; Business Strategy; Economic Slowdown and Stagnation; Information Technology Industry

Jacob Cook is a Lecturer in the Marketing Unit at Harvard Business School, where he teaches the EC course Digital Marketing & AI Workshop. His work focuses on how companies design and scale customer acquisition and retention strategies using digital marketing,... View Details

November 2016
Case

Pete & Gerry's

By: Jose Alvarez and Natalie Kindred

March 2022 (Revised February 2023)
Case

Pakistan Rising: Bazaar's Growth Story (A)

By: Paul A. Gompers and Gamze Yucaoglu

The case opens in September 2021 as Hamza Jawaid and Saad Jangda, co-founders of Bazaar technologies (Bazaar), the Pakistani high growth B2B e-commerce marketplace, are contemplating whether the year-and-a half old startup should also venture into offering financing to... View Details

Keywords: B2B; Business Model; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Value Creation; Globalization; Competition; Expansion; Profit; Resource Allocation; Diversification; Corporate Strategy; Pakistan

15 Oct 2009
Working Paper Summaries

Mixed Source

Keywords: by Ramon Casadesus-Masanell & Gastón Llanes; Technology

Article

An Integrated Decision-Making Approach for Improving European Air Traffic Management

By: Yael Grushka-Cockayne, Bert De Reyck and Zeger Degraeve

We develop a multistakeholder, multicriteria decision-making framework for Eurocontrol, the European air traffic management organization, for evaluating and selecting operational improvements to the air traffic management system. The selected set of improvements will... View Details

Keywords: Decision Making; Framework; Operations; Performance Improvement; Government Administration; Air Transportation Industry; Europe

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August 2012 (Revised August 2014)
Case

Cancer Treatment Centers of America® (A)

By: Regina E. Herzlinger and Natalie Kindred

Cancer Treatment Centers of America (CTCA), a U.S. network of four privately owned oncology focused factory hospitals, was weighing options for growth. CTCA was entirely cancer focused and specialized in treating patients with complex and advanced-stage cancers, who... View Details

2024
Working Paper

Public Sector SME Grading System in Emerging Markets: A Focus on Nigeria

By: Saveshen Pillay, Anywhere Sikochi, Charles Odii, Zaakirah Ismail, Regina Bamaiyi and Denise Mubaiwa

In this paper, we explore the impact of creating a public sector nano, micro, small and medium enterprise (nMSME) grading system in Nigeria. Using insights from work with the Nigerian government, the first country in Africa to attempt to establish a public sector SME... View Details

Keywords: Small Business; Economic Growth; Emerging Markets; Economic Sectors; Africa; Nigeria

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August 2017 (Revised December 2018)
Case

Tamarin App: Natural Language Processing

By: Srikant M. Datar and Caitlin N. Bowler

In this case, students explore the challenges of using sentiment analysis to monitor and understand public perception around a software application, Tamarin SEO App. Technical topics include building a filtering classifier using naive Bayes and sentiment analysis This... View Details

Keywords: Data Science; Branding; Data Analytics; Analytics and Data Science; Brands and Branding; Analysis; Perception; Planning

February 2010
Case

Revitalizing Dell

By: Jan W. Rivkin

Dell Inc., with its vaunted Direct Model, defined success in the personal computer industry for more than a decade. Starting in the mid-2000s, however, the company fell on hard times. In 2009, Michael Dell and his management team must figure out why the Direct Model... View Details

Keywords: Business Model; Change Management; Industry Growth; Competitive Strategy; Competitive Advantage; Computer Industry

Blog

Is AI Coming for Your Job?

percent believe the technology will affect them personally. Harvard Business School faculty members share their thoughts below about how AI will reshape the workforce and the skills necessary to succeed in the years ahead. Joseph Fuller:... View Details

Article

Lessons From Hollywood: A New Approach To Funding R&D

By: Gary P. Pisano and Andrew W. Lo

Companies find it increasingly difficult to justify long-term, risky R&D investments—particularly in science-based fields such as biotechnology, advanced materials, and energy. We argue in this article that the traditional venture model has limits for such investments... View Details

Keywords: Financial Innovation; Financial Strategy; Project Management; R＆D; Start-up; Innovation Strategy; Business Model; Research and Development; Financial Management; Risk Management; Strategy

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27 Jul 2023
Blog Post

Buy Big, Sell Small

least 75 percent of India’s consumer goods sales despite the significant inefficiencies of an outdated business model. “Kiranas are limited-inventory, 2,000- to 5,000-square-foot shops that don’t always get on-time deliveries or access to... View Details

April 2010
Case

A Giant Among Women

By: Willy C. Shih, Ethan S Bernstein, Maly Hout Bernstein, Jyun-Cheng Wang and Yi-Ling Wei

Few CEOs successfully manage the evolution of their companies from OEM outsourcer to branded manufacturer to expert consumer marketer as well as Tony Lo, CEO of Giant Manufacturing Co. Ltd., now the largest bicycle manufacturer in the world. In the mid-1980s, Giant... View Details

Keywords: Consumer Behavior; Customer Focus and Relationships; Global Strategy; Gender; Customer Satisfaction; Product Development; Bicycle Industry; Taiwan

December 2000
Background Note

Online Retailers

By: Thomas R. Eisenmann and Alastair Brown

Describes online retailers, companies that use the Internet to sell physical goods. Defines online retailers and describes different ways to categorize them. Explores their economic model and value proposition for consumers in comparison with offline retailers. Next,... View Details

Keywords: Business Model; Internet; Retail Industry

April 2025
Article

The Fed and the Secular Decline in Interest Rates

By: Sebastian Hillenbrand

In this paper I document a striking fact: a narrow window around Fed meetings fully captures the secular decline in U.S. Treasury yields since 1980. By contrast, yield movements outside this window are transitory and wash out over time. This is surprising because the... View Details

Keywords: United States Treasury; Monetary Policy; Yield Curve; Bonds; Financial Markets; Government Administration; Valuation; Interest Rates; United States

SSRN

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March 2008 (Revised November 2008)
Case

Sony Digital Entertainment, Japan

By: Anita Elberse

It is late 2007. So-called cell phone ("keitai") novels have turned into an extremely popular form of entertainment-on-the- go in Japan, in particular among young, female readers. In fact, consisting mostly of love stories written by amateurs in short sentences and... View Details

Keywords: Books; Marketing Strategy; Open Source Distribution; Competition; Mobile Technology; Media and Broadcasting Industry; Publishing Industry; Telecommunications Industry; Japan