Span Of Attention - Publications - Faculty & Research

10 Jul 2000
Research & Ideas

Privatization and the New European Economy

privatization garners attention in industries whose importance, infrastructure, and enormous capital needs once put them under the comfortable control of their governments. Historically, observed HBS... View Details

Keywords: by James E. Aisner; Air Transportation; Transportation

09 Feb 2012
Sharpening Your Skills

Sharpening Your Skills: Online Marketing

viewer. New experimental research by Thales S. Teixeira looks at how advertisers can effectively capture and keep viewers' attention by evoking certain emotional responses.Key concepts include: In a recent experiment, participants watched... View Details

Keywords: Re: Multiple Faculty; Technology

24 Jul 2000
Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

elsewhere." Going forward, he predicted, as the television screen and computer monitor converge into one "box," the banner ads that dominate the Web—but do little to engage the attention of... View Details

Keywords: by James E. Aisner

10 Apr 2019
HBS Case

How Entrepreneurs Can Turn Lead Into Gold

the Academy of Management Annals. Their conclusion: Far too much focus is placed on raising money and signing formal contracts, but far too little attention on informal and non-financial resources that can... View Details

Keywords: by Michael Blanding; Financial Services

10 Jun 2015
Research & Ideas

The Transparency Revolution in Corporate Reporting

the group of elite firms, you need to be a responsible actor. Q: What kinds of things should investors look to leverage from this study? What are the key performance indicators (KPIs) to pay View Details

Keywords: Re: George Serafeim

17 Jun 2019
Research & Ideas

What Hospitals Must Learn to Compete

Harvard Business School professors Raffaella Sadun and Leemore Dafny are both economists who have studied hospitals extensively—Sadun’s research has looked at the economics of management, while Dafny’s examines interactions between health... View Details

Keywords: by Alumni Bulletin Staff; Health

11 Dec 2006
Research & Ideas

Fixing Price Tag Confusion

says Groceries $88, Delivery $8? In a recent working paper titled "The Framing Effect of Price Format," HBS Associate Professor Luc Wathieu and coauthor Marco Bertini of the London Business School attempt to... View Details

Keywords: by Sean Silverthorne; Retail

20 Oct 2014
Research & Ideas

Users Love Ello, But What’s the Business Model?

As yet, there is no foolproof way to monetize social capital. If there were, Ello would be well on its way to financial success. The upstart social networking site set the internet abuzz recently by introducing an ad-free platform, and the sheer amount View Details

Keywords: Re: John A. Deighton & Sunil Gupta; Publishing; Financial Services

04 Sep 2001
Research & Ideas

Five Questions for Max Bazerman

wings battle over who gets the biggest piece of the pie, while paying little attention to expanding the pie of social resources for all. Q: If I recall my political science... View Details

Keywords: Re: Max H. Bazerman

02 Sep 2010
What Do You Think?

How Transparent Should Boards Be?

immediately fell more than $13 billion. Now assume that you're one of nine independent directors of the Acme Corporation. It has come to your attention that the CEO has... View Details

Keywords: by Jim Heskett

01 Feb 2022
What Do You Think?

Is Concierge Management an Answer to the “Big Quit”?

of $1 trillion. It’s a figure deserving the attention that remote work seems to be stimulating. The Big Quit is really not new. While significantly more employees are currently quitting their jobs than even... View Details

Keywords: by James Heskett

23 Sep 2013
Research & Ideas

Status: When and Why It Matters

competitors. "Being distinctive from the high-status firms in an industry should be particularly crucial, as high-status firms attract a disproportional share of attention and resources from their... View Details

Keywords: by Dina Gerdeman

03 Dec 2018
Research & Ideas

How Companies Can Increase Market Rewards for Sustainability Efforts

flavijus For the first time, a link has been drawn between public sentiment about a company’s sustainability practices and how that company is valued in the market. The results are important both for investors searching for under-valued, socially responsible companies,... View Details

Keywords: by Rachel Layne

10 May 2017
Research & Ideas

Amazon Web Services Changed the Way VCs Fund Startups

prove their worth quickly, VCs may be underfunding other more complex types of startups that require more time to bear fruit. “One of the challenges with this approach is it really directs View Details

Keywords: by Michael Blanding; Banking; Financial Services; Information Technology

15 Aug 2016
Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

Speed Trap, was poised for publication as I came up for promotion that year at Harvard Business School. However, in a reversal of the familiar prescription for scholars, my mentors told me, “If you publish, you might perish.” They were... View Details

Keywords: by Thomas R. Eisenmann; Technology

08 Dec 2015
Research & Ideas

You Won't Make It If You Fake It

The cover of last January's Harvard Business Review featured the subhead, "When it's OK to fake it till you make it." “Faking it” is the antithesis of authentic leadership. Following this advice is... View Details

Keywords: by Bill George

01 Mar 2017
Research & Ideas

A Good Thing Happens When Doctors Start Talking to Their Patients

Visiting the doctor can sometimes feel like being slammed down on an assembly line: Make co-pay. Check vitals. Diagnose the problem. Get a prescription. Next! The fee-for-service model of American medicine doesn’t put much value on long... View Details

Keywords: by Michael Blanding; Health

24 May 2004
Research & Ideas

The Watsons: IBM’s Troubled Legacy

of which was the unionization of its plants and the creation of the United Automobile Workers, General Motors was anxious to turn the nation's View Details

Keywords: by Richard S. Tedlow

14 Oct 2013
Research & Ideas

Time that Government Reopens for Business

American people and to the role of the United States in the world economy. But with the shutdown, they can't get the attention they deserve and demand. It's time for Washington, DC, to reopen for business. View Details

Keywords: by Jim Aisner

06 Jul 2009
What Do You Think?

Are You Ready to Manage in an Irrational World?

obsolete, and (3) it makes suspect much of what we do as managers. Consider two examples that came to my attention this past week. One is a book by Charles Jacobs titled Management Rewired, which concludes... View Details