Publications

01 Dec 2013
News

Plugged In

aesthetics." 2. TARGET THE TASTEMAKERS To reach the cool kids, Camargo and Cadillac partnered with IvyConnect, a members-only social network founded by Philipp Triebel and Beri Meric (both MBA 2010). "Using the power of View Details

Keywords: Transportation Equipment Manufacturing; Manufacturing

Web

Digital Marketing & AI Workshop - Course Catalog

explore topics such as SEO, paid and influencer marketing, social media (organic and paid), email/SMS, Amazon, and analytics. Through mini-cases on brands both large and small, we’ll apply industry-leading... View Details

Web

Business of Ideas - Course Catalog

How do idea generators and the businesses surrounding them create and capture value? How do different distribution models impact perception? This course complements RC BGIE, offering students a social and cultural macro-lens for... View Details

01 Dec 2013
News

Climate Change as Must-See TV

where he wrote Americans and Climate Change: Closing the Gap between Science and Action. "To get action," he says, "we must build public pressure, even a social movement; we hope this series will be one more catalyst for that. Our... View Details

Keywords: videos; Management, Scientific, and Technical Consulting Services; Professional Services; Broadcasting (except Internet); Information; Arts, Entertainment

Web

Institutions, Macroeconomics, and the Global Economy - Course Catalog

globalization entails. All managers now face a business environment where international, macroeconomic, and political phenomena matter. Understanding the genesis of financial and currency crises, stock market booms and busts, social and... View Details

01 Jun 2010
News

MBAs on a Mission

for example — we are working to influence the environmental choices global companies make in the large-scale production of commodities such as palm oil, pulp, livestock, and soy.” The Power of Serendipity What’s your next career move when... View Details

Keywords: Sarah Auerbach;Deborah Blagg;Julia Hanna; Corporate Services; Management; Management, Scientific, and Technical Consulting Services; Professional Services

17 May 2018
Sharpening Your Skills

You Probably Have a Bias for Making Bad Decisions. Here's Why.

evaluate candidates solely on past job performance, failing to consider the job's difficulty? Why do university admissions officers focus on high GPAs, discounting influence of easy grading standards? Researchers investigate the... View Details

Keywords: by Sean Silverthorne

14 Nov 2019
Book

Lifting the Lid on Turkey's Hidden Business History

observed in governmental and legal records. The contribution of this book is to explore the coevolution of business enterprises with the better researched institutional, economic, and social context. "Turkey’s future prospects are... View Details

Keywords: by Sean Silverthorne

Web

Lessons from the 2025 Race, Gender & Equity at Work Symposium - Blog: RGE Report

companies and influencers who rely on their products. Often, the social validation of high engagement obscured the reality that significant compensation was out of reach for most creators. Professor... View Details

20 Sep 2018
Cold Call Podcast

Did Entrepreneur Ernesto Tornquist Help or Hurt Argentina?

Keywords: Re: Geoffrey G. Jones; Manufacturing

April 2006
Background Note

Designing Sustainable Service Models

By: Frances X. Frei

Taught as the second module in a Harvard Business School course on Managing Service Operations. Addresses the challenge of designing service models that effectively incorporate a customer operating role, as well as how to align operations to deliver value to both the... View Details

Keywords: Business Model; Customers; Design; Managerial Roles; Consumer Behavior; Service Operations; Power and Influence; Value

December 2000 (Revised May 2002)
Case

Reverend Jeffrey Brown: Cops, Kids and Ministers

By: Kathleen L. McGinn and Alexis Lefort

Introduces Reverend Jeffrey Brown, one of the cofounders of the Ten Point Coalition in Boston, Mass. The Ten Point Coalition, a group of ministers that worked to change the dynamics between the Boston Police Department and the kids on the street, was instrumental in... View Details

Keywords: Change; Civil Society or Community; Alliances; Interpersonal Communication; Power and Influence; Law Enforcement; City; Boston

17 Dec 2013
First Look

First Look: December 17

membership. Specifically, we show how identification with different social groups influences the threshold for mind perception. In three experiments, participants assessed a continuum of face morphs that... View Details

Keywords: Carmen Nobel

June 2023 (Revised November 2024)
Case

Albert Einstein: Changing the World

By: Robert Simons and Shirley Sun

This case traces the rise of Albert Einstein from a small town in Germany to a towering intellectual leader who revolutionized the field of physics. The case describes his early education and his penchant for individual thinking and non-conformity. A committed... View Details

Keywords: Science; Research; Personal Characteristics; Mission and Purpose; Success; Work-Life Balance; Higher Education; Power and Influence

September 2008
Case

Adobe Systems: Working Towards a "Suite" Release (A)

By: David A. Thomas and Lauren Barley

The case examines the tools a manager can use to keep her project on track and manage conflict and tension as Adobe prepares to launch Creative Suite 3, the biggest software release in the company's 25-year history. The protagonist, Yvonne Murray, is a group program... View Details

Keywords: Management Analysis, Tools, and Techniques; Product Launch; Projects; Groups and Teams; Conflict Management; Power and Influence

30 Apr 2014
Research & Ideas

Venture Investors Prefer Funding Handsome Men

Management; and Fiona E. Murray, associate dean of innovation at Sloan and Kearney's thesis adviser. “Our paper provides concrete proof that gender discrimination exists in the context of entrepreneurial pitching” As a behavioral psychologist, Brooks studies the... View Details

Keywords: by Carmen Nobel; Financial Services

September 2004 (Revised October 2004)
Case

Pat Anderson

By: Leslie A. Perlow and Daisy Wademan

Patten Bank's pending sale jeopardizes Pat Anderson's prospect of receiving an expected year-end bonus. What to do now? This problem follows several earlier conflicts that Anderson has confronted during the past four-and-one-half years spent working as an analyst and... View Details

Keywords: Change Management; Organizational Culture; Organizational Change and Adaptation; Conflict Management; Power and Influence; Executive Compensation; Banking Industry; Financial Services Industry; United States

Find at Harvard

2019
Working Paper

Persuasive Propaganda During the 2015 Argentine Ballotage

By: Rafael Di Tella, Sebastian Galiani and Ernesto Schargrodsky

We study a propaganda campaign sponsored by the government against the main political challenger in the days preceding the 2015 Argentine runoff presidential election. Subjects in the treatment group watched an “ad” initially aired during soccer transmissions that was... View Details

Keywords: Propaganda; Persuasion; Voting; Political Elections; Government and Politics; Communication Strategy; Power and Influence; Public Opinion; Argentina