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  • 19 Sep 2012
  • Research & Ideas

Funding Innovation: Is Your Firm Doing it Wrong?

Nokia lowered its guidance for Q2 2012, explaining in a press release that "competitive industry dynamics are negatively affecting the Smart Devices business unit to a somewhat greater extent than previously expected.") "They decided that they were... View Details
Keywords: by Carmen Nobel
  • June 2011
  • Background Note

It's a Social World

By: Stephen P. Bradley and Nancy Bartlett
Social media had fashioned the lives of individuals and communities by 2010, providing an opportunity and a challenge for companies of all sizes. This note provides background on various social media (e.g. social networks, forums, games and communication services) and... View Details
Keywords: Customer Relationship Management; Brands and Branding; Marketing Strategy; Media; Service Operations; Sales; Opportunities; Corporate Strategy; Web
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Bradley, Stephen P., and Nancy Bartlett. "It's a Social World." Harvard Business School Background Note 711-544, June 2011.
  • 20 Aug 2024
  • Book

Why Competing With Tech Giants Requires Finding Your Own Edge

potential participants in their ecosystems.” Leveraging the momentum and great reviews on Amazon, the company started selling through its direct-to-consumer websites as well as penetrating other sales channels. For example, Anker also... View Details
Keywords: by Feng Zhu; Technology; Information Technology
  • 10 Jan 2011
  • Research & Ideas

Is Groupon Good for Retailers?

potentially building buzz among consumers above and beyond sales to the consumers who actually buy the vouchers. This effect is more difficult to measure, but many merchants perceive it to be real. Where it exists, it's an important... View Details
Keywords: by Carmen Nobel; Advertising; Technology
  • 14 Oct 2013
  • Research & Ideas

Blockbuster! Why Star Power Works

makes huge investments to acquire, develop, and market concepts with strong hit potential, and then banks on the sales of those titles to make up for the middling performance of their other content. Today's leading film studios,... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 28 Feb 2017
  • First Look

First Look at New Research, February 28

success factors for managing business experiments at the “incubation moment,” which appear to improve the prospects of success. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52307 forthcoming Strategy Science... View Details
Keywords: Sean Silverthorne
  • 31 May 2017
  • Sharpening Your Skills

10 Harvard Business School Research Stories That Will Make Your Mouth Water

Starbucks Reinvented Nancy Koehn's case study on the rebirth of Starbucks under Howard Schultz "distills 20 years of [her] thinking about the most important lessons of strategy, leadership, and managing in turbulence." How... View Details
Keywords: by Sean Silverthorne; Food & Beverage
  • 06 Nov 2018
  • First Look

New Research and Ideas, November 6, 2018

forthcoming Management Science Patent Trolls: Evidence from Targeted Firms By: Cohen, Lauren, Umit Gurun, and Scott Duke Kominers Abstract—We provide the first large-sample evidence on the behavior and impact of nonpracticing entities... View Details
Keywords: Dina Gerdeman
  • 20 Feb 2018
  • First Look

First Look at New Research and Ideas, February 20, 2018

new fund. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/317036-PDF-ENG Harvard Business School Case 118-052 Charity or Bribery? Filip Kowalski, a senior manager at the pharmaceutical company Healthgen, leads View Details
Keywords: Sean Silverthorne
  • 31 Oct 2004
  • Research & Ideas

Bypass Marketing: Are Docs Influenced?

David Blumenthal, professor at Harvard Medical School and a member of the Institute for Health Policy at Massachusetts General Hospital; Michael Newman, a senior research manager at Harris Interactive; Kinga Zapert, vice president for... View Details
Keywords: by Manda Salls
  • 19 Nov 2001
  • Research & Ideas

Wrapping Your Alliances In a World Wide Web

chain management and advanced planning and scheduling software embed more advanced algorithms than their predecessors and offer the possibility of optimizing decisions across an entire supply chain, as opposed to within single firms. 52... View Details
Keywords: by Andrew McAfee
  • 16 Apr 2001
  • Research & Ideas

Brand Power from Wedgwood to Dell: Part One

when he began his own pottery workshop in 1759. Nevertheless, each of the three, she writes, instinctively grasped the fundamentals of earning long-term customer trust and loyalty. Effective brand creation and management have a vital... View Details
Keywords: by Martha Lagace
  • 13 Sep 2012
  • Research & Ideas

Why Public Companies Underinvest in the Future

managers to favor short-term profits over long-term gains. The research results suggest that managers of public companies are under much more pressure than their private-firm counterparts to show short-term... View Details
Keywords: by Maggie Starvish
  • 07 Sep 2020
  • Research & Ideas

How to Help Small Businesses Survive COVID's Next Phase

services, Mills says, citing the experience of milliner Linda Pagan, owner of The Hat Shop in New York. “She decided to create these crazy videos and put them on Instagram, and they’ve taken off,” Mills says. “She still takes customer orders over the phone, but now she... View Details
Keywords: by Danielle Kost; Food & Beverage; Service
  • 05 Sep 2012
  • First Look

First Look: September 5

significantly reduces dishonesty. When Power Makes Others Speechless: The Negative Impact of Leader Power on Team Performance Authors:L.P. Tost, F. Gino, and R. Larrick Publication:Academy of Management Journal (forthcoming) Abstract We... View Details
Keywords: Sean Silverthorne
  • March 1998 (Revised December 1999)
  • Case

Bronner Slosberg Humphrey

By: David E. Bell and Donald M Leavitt
Bronner Slosberg Humphrey has succeeded by providing integrated direct marketing solutions for major service companies such as AT&T, American Express, and FedEx. A new CEO takes over from the company's founder and is wondering how to grow the company. Options include... View Details
Keywords: Marketing; Growth and Development Strategy; Leading Change; Global Strategy; Service Operations; Competitive Strategy; Information Technology; Salesforce Management; Marketing Communications; Service Industry
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Bell, David E., and Donald M Leavitt. "Bronner Slosberg Humphrey." Harvard Business School Case 598-136, March 1998. (Revised December 1999.)
  • 08 Sep 2009
  • Research & Ideas

The Height Tax, and Other New Ways to Think about Taxation

include a rich discussion of corporate taxation. Like tax competition, many fundamental issues in taxation are relevant for individuals and businesses, so much of my work ought to be useful to both. Q: What are the most important trends in public finance that... View Details
Keywords: by Martha Lagace
  • 22 Jun 2009
  • Research & Ideas

“Too Big To Fail”: Reining In Large Financial Firms

regulator to seek out and manage systemic risks regardless of the kind of financial institution posing it. Paulson affirmed his support for the idea in a March 18, 2009, op-ed article in the Financial Times. In January, an international... View Details
Keywords: by Roger Thompson; Banking; Financial Services
  • 23 Aug 2019
  • Sharpening Your Skills

Has the Corporate Mission Just Been Disrupted?

Pons discusses what it means for US business leaders in confronting environmental challenges. 4 Ways Managers Can Exercise Their 'Agency' to Change the World In the face of today’s many messy problems, businesses must strive to help find... View Details
Keywords: by Sean Silverthorne; Green Technology
  • 01 May 2000
  • What Do You Think?

Can You Hard-Wire Performance?

success to the success of its engines in delivering valuable up-time to ultimate customers. But it did much more than that. By guaranteeing up-time at a given cost, GE's management created a built-in incentive to improve the product and... View Details
Keywords: by James Heskett
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