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  • All HBS Web  (3,381)
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    • Multimedia  (38)
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  • 01 May 2019
  • What Do You Think?

What Should the Leadership of YouTube Do?

they don't want to see, publishers can attract the audiences they want, and commercial activity can grow accordingly.” Can YouTube’s users help the company deal with its “moral” problem? What do you think? *For the record, Susan Wojcicki... View Details
Keywords: by James Heskett; Entertainment & Recreation; Media & Broadcasting
  • 21 Apr 2021
  • Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

book was published in 2012. When you add in the unprecedented communication requirements of the pandemic and the subsequent transition back to the workplace, conversational leadership becomes a necessity. The book provides a framework for... View Details
Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden
  • 17 Dec 2008
  • Lessons from the Classroom

‘Ted Levitt Changed My Life’

world with two pieces in particular, both published in Harvard Business Review: "Marketing Myopia" (1960) and "The Globalization of Markets" (1983). With nearly 900,000 reprints sold to date, "Marketing... View Details
Keywords: by Julia Hanna; Education; Retail
  • 01 Dec 2006
  • News

HBR in Chinese

In September, HBS Publishing launched a Chinese-language edition of the Harvard Business Review. Approximately 80 percent of the magazine will be translated from English, with the remainder devoted to Taiwan-related material. HBR’s... View Details
Keywords: Harvard Business Review; Chinese; Publishing Industries (except Internet); Publishing Industries (except Internet)
  • 13 Sep 2010
  • Research & Ideas

The Consumer Appeal of Underdog Branding

Biography," details her joint research about the trend and its implications for brand management. Keinan, an assistant professor in the Marketing Unit at Harvard Business School whose research on consumer behavior has been published... View Details
Keywords: by Martha Lagace
  • 22 Jul 2019
  • Book

How to Be a Digital Platform Leader

fashion. Excerpted from The Business of Platforms by Michael A. Cusumano, Annabelle Gawer, and David B. Yoffie. Copyright 2019 by Michael A. Cusumano, Annabelle Gawer, and David B. Yoffie. Published with permission from HarperBusiness and... View Details
Keywords: by Martha Lagace
  • 01 Jun 2023
  • News

Alumni and Faculty Books

Global Business By Andrew Cainey (MBA 1989) Christiane Prange Agenda Publishing Matters of ideology and security have become deeply entwined in China ’s economic and business environment. The context is more politicized, more uncertain.... View Details
Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet)
  • 10 Mar 2021
  • News

New Releases: Alumni and Faculty Books, Podcasts

Alumni Books Intelligence Isn’t Enough: A Black Professional’s Guide to Thriving in the Workplace By Carice Anderson (MBA 2006) Jonathan Ball Publishers Professional development manager, coach, and consultant Carice Anderson shares her... View Details
Keywords: Margie Kelley; Publishing Industries (except Internet); Publishing Industries (except Internet)
  • 01 Dec 2016
  • News

The Future of Books

Above: photo by Brian Doben You’ve had a varied career in book publishing. What are some of the biggest changes you have seen in your 15 years in the industry? Milena Alberti: Like so many media categories, the biggest change for trade book View Details
Keywords: April White; Publishing Industries (except Internet); Publishing Industries (except Internet)
  • Research Summary

Career Histories and the Biotechnology Industry

Professor Higgins' other major project focuses on the consequences of individuals' career experiences for firms and industries. This second research stream centers on the careers of executives in the biotechnology industry.

Professor Higgins has written... View Details

  • December 5, 2024
  • Article

A Consensus Definition of Creativity in Surgery: A Delphi Study Protocol

By: Alex Thabane, Tyler McKechnie, Phillip Staibano, Vikram Arora, Goran Calic, Jason W. Busse, Sameer Parpia and Mohit Bhandari
Introduction
Clear definitions are essential in science, particularly in the study of abstract phenomena like creativity. Due to its inherent complexity and domain-specific nature, the study of creativity has been complicated, as evidenced by the various... View Details
Keywords: Creativity; Health Care and Treatment; Outcome or Result; Measurement and Metrics
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Thabane, Alex, Tyler McKechnie, Phillip Staibano, Vikram Arora, Goran Calic, Jason W. Busse, Sameer Parpia, and Mohit Bhandari. "A Consensus Definition of Creativity in Surgery: A Delphi Study Protocol." PLoS ONE 19, no. 12 (December 5, 2024).
  • 01 Oct 1997
  • News

Shaping the Way Business Does Business: HBR at 75

students in the early 1920s, the idea for the magazine was quickly taken up by HBS faculty, who charged Arch Shaw, the Chicago publisher of System magazine (which later became Business Week), with producing the publication under the... View Details
  • 14 Dec 2016
  • HBS Seminar

Siobhan O'Mahony and Rebecca Karp, Boston University

  • 01 Jun 2022
  • News

June 2022 Alumni and Faculty Books

Jr., and other leaders to become larger-than-life figures; why society works the way it does, and what you can do to positively impact it, and the importance and power of close relationships. Fin Tales: Saving Cadillac, America’s Luxury Icon By John Smith (MBA 1976)... View Details
Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet)
  • 03 May 2019
  • News

Giving Voice to Black and Hispanic Women

Edward Lewis (OPM 7, 1980) is the cofounder and chairman of Essence Communications, publisher of Essence and Latina magazines, and a senior advisor at Solera Capital. In this interview, he reflects on the impact of launching these two... View Details
Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet)
  • May 2012 (Revised January 2013)
  • Case

Wikipedia: Project Esperanza

By: Mikolaj Jan Piskorski, Andreea Gorbatai and Tiona Zuzul
In October 2006, Wikipedia was the largest volunteer-run on-line encyclopedia which could be freely read and edited by anyone with internet access. Within almost six years of its founding in 2001, the project had attracted hundreds of thousands of editors who had... View Details
Keywords: Web-enabled Application; Internet; Information Publishing; Social and Collaborative Networks; Groups and Teams; Publishing Industry; United States
Citation
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Piskorski, Mikolaj Jan, Andreea Gorbatai, and Tiona Zuzul. "Wikipedia: Project Esperanza." Harvard Business School Case 712-493, May 2012. (Revised January 2013.)
  • 12 Feb 2019
  • News

A View of the Valley

Photo via Wired, courtesy of Kathy Wang Photo via Wired, courtesy of Kathy Wang When Kathy Wang (MBA 2011) sat down to write her first work of fiction, after years of working as a product manager at big tech companies, the California native says she wrote what she... View Details
Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet)
  • 15 Sep 2008
  • News

Olson High on Cambridge, Amazon

  • Research Summary

Sustainability and Integrated Reporting

A sustainable strategy for a company is one that enables it to create value for shareholders over the long term while contributing to a sustainable society. In doing so, it must balance the needs of different types of providers of financial capital (e.g.,... View Details

Keywords: Sustainability; Sustainability Reporting
  • 08 Aug 2016
  • News

Writing the Book on Balance

Meredith Oppenheim (MBA 2001) is an entrepreneur and a working mother. In a recent interview with the Huffington Post, she talks about that balancing act and how it led to her coauthoring a children’s book, Really Ready to Read, with her young daughter and launching a... View Details
Keywords: Kickstarter; Publishing Industries (except Internet); Publishing Industries (except Internet)
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