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  • All HBS Web  (5,784)
    • People  (25)
    • News  (982)
    • Research  (3,901)
    • Events  (27)
    • Multimedia  (22)
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    John C. Mulliken

    Strategy consultant, former CTO & CPO, public & private company board member, retail & climatetech entrepreneur, early stage investor.  Father of two, husband, sailor, hiker, and aspirational road biker.

    John is a senior lecturer in the... View Details
    • 19 Nov 2001
    • Research & Ideas

    Wrapping Your Alliances In a World Wide Web

    widespread; in a survey of fifty global manufacturing companies, 62 percent reported that they used primarily manual methods to share production schedules with their partners, with one respondent stating, "Our biggest coordination... View Details
    Keywords: by Andrew McAfee
    • November 2019 (Revised June 2020)
    • Case

    Shiseido Acquires Drunk Elephant

    By: Jill Avery
    On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details
    Keywords: Personal Care; Startup; Brand Equity; Brand Valuation; Brand Value; Brand Storytelling; Brand Management; Brands and Branding; Valuation; Marketing; Marketing Strategy; Mergers and Acquisitions; Entrepreneurship; Business Startups; Consumer Products Industry; Consumer Products Industry; United States; Japan
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    Avery, Jill. "Shiseido Acquires Drunk Elephant." Harvard Business School Case 520-052, November 2019. (Revised June 2020.)
    • 2023
    • Working Paper

    LALIGA—From a Soccer Competition Organizer to a Global Player in the Sports and Entertainment Industry

    By: Stephen A. Greyser, Kenneth Cortsen and Juan Fuentes Fernández
    LALIGA, the first- and second-tier professional soccer league (known as “football” outside of the U.S. and Canada) in Spain, enters its 100th soccer season later this decade. The most popular game in the world (Giulianotti, 2012) has gone through many changes since... View Details
    Keywords: Soccer; "Sports Organizations,; Business History; Strategy; Brands and Branding; Technology Adoption; Sports Industry
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    Greyser, Stephen A., Kenneth Cortsen, and Juan Fuentes Fernández. "LALIGA—From a Soccer Competition Organizer to a Global Player in the Sports and Entertainment Industry." Harvard Business School Working Paper, No. 24-009, August 2023.
    • Career Coach

    Cathy Hutchinson

    Prufrock Pictures (Film & TV production company based at CastleRock Entertainment/Warner Bros.) - Development Executive; RealNetworks, Inc. - Product Manager View Details
    Keywords: Entertainment / Media; Sports; Telecommunications; Technology
    • 2015
    • Working Paper

    Moving to the Adjacent Possible: Discovering Paths for Export Diversification in Rwanda

    By: Ricardo Hausmann and Jasmina Chauvin
    How can Rwanda, which currently has one of the lowest levels of income and exports per capita in the world, grow and diversify its economy in presence of significant constraints? We analyze Rwanda's historical growth and trade performance and find that Rwanda's high... View Details
    Keywords: Export Diversification; Industrialization; Economic Complexity; International Trade; Rwanda; Diversification; Trade; Transportation; Developing Countries and Economies; Rwanda
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    Hausmann, Ricardo, and Jasmina Chauvin. "Moving to the Adjacent Possible: Discovering Paths for Export Diversification in Rwanda." Center for International Development at Harvard University Working Paper, No. 24, April 2015.
    • 10 Jul 2023
    • In Practice

    The Harvard Business School Faculty Summer Reader 2023

    attributes like aesthetics from products that shape consumer-brand interactions. Finally, let me share a book that has touched my soul—The Three-Body Problem by Liu Cixin. This is a science-fiction masterpiece exploring humanity's quest... View Details
    Keywords: by Dina Gerdeman
    • 28 Mar 2011
    • Research & Ideas

    Why Manufacturing Matters

    After decades of destructive outsourcing, America's ability to innovate and create high-tech products essential for future prosperity is on the decline, argue professors Gary Pisano and Willy Shih. They won the prestigious McKinsey Award... View Details
    Keywords: by Roger Thompson; Manufacturing
    • October 2023 (Revised April 2024)
    • Case

    FARM Rio: Bringing a Brazilian Fashion Brand to the World

    By: Isamar Troncoso and Jill Avery
    FARM Rio, a twenty-six year old Brazilian fashion brand, had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and how the brand should further expand globally.... View Details
    Keywords: Global Marketing; Go-to-market Strategy; Global Branding; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Growth and Development Strategy; Product Positioning; Market Entry and Exit; Distribution Channels; Expansion; Fashion Industry; Brazil; United States; Europe
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    Troncoso, Isamar, and Jill Avery. "FARM Rio: Bringing a Brazilian Fashion Brand to the World." Harvard Business School Case 524-003, October 2023. (Revised April 2024.)
    • March 1992 (Revised June 1995)
    • Case

    Introduction of FM Radio (A): Finally, A ""Staticless"" Radio

    Describes the evolution of radio technology and business from the initial days of wireless telegraphy to the advent, growth, and establishment of amplitude-modulated (AM) radio manufacturing and broadcasting. Begins and ends with a description of a decision the Radio... View Details
    Keywords: Technological Innovation; Leading Change; Product Design; Product Development; Media and Broadcasting Industry; United States
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    Dhebar, Anirudh S. Introduction of FM Radio (A): Finally, A ""Staticless"" Radio. Harvard Business School Case 592-092, March 1992. (Revised June 1995.)
    • 24 Jun 2013
    • Working Paper Summaries

    The Entrepreneurial Gap: How Managers Adjust Span of Accountability and Span of Control to Implement Business Strategy

    Keywords: by Robert L. Simons
    • July 2020
    • Supplement

    Instabeat—Crossing the Finish Line

    By: Shikhar Ghosh, Nicole Tempest Keller and Alpana Thapar
    Lebanese entrepreneur Hind Hobeika was just 21 years old when she launched her startup, Instabeat, which had developed the first real-time bio-feedback device for swimmers to monitor and improve their performance. It had been an extremely testing 10-year journey to... View Details
    Keywords: Start-up; Wearables; Entrepreneurship; Business Startups; Information Technology; Information Infrastructure; Strategy; Operations; Management; United States; Lebanon
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    Ghosh, Shikhar, Nicole Tempest Keller, and Alpana Thapar. "Instabeat—Crossing the Finish Line." Harvard Business School Supplement 821-012, July 2020.
    • December 2022
    • Case

    To Feed the Planet: Juan Luciano at ADM

    By: Joshua D. Margolis, David E. Bell, Damien McLoughlin, Stacy Straaberg and James Weber
    In December 2022, Juan Luciano, Chairman and CEO of agribusiness and nutrition giant ADM, considered the next phase of the historic company’s future. Beginning in 2011 when he joined as COO and moving into his tenure as CEO in 2015, Luciano led a transformation of ADM... View Details
    Keywords: Agriculture; Leadership; Agribusiness; Acquisition; Business Units; Customer Focus and Relationships; Customer Value and Value Chain; Forecasting and Prediction; Capital; Cash; Cost of Capital; Cost Management; Profit; Food; Global Range; Innovation Strategy; Leadership Development; Leadership Style; Leading Change; Growth and Development Strategy; Risk Management; Organizational Culture; Organizational Structure; Strategic Planning; Risk and Uncertainty; Adaptation; Business Strategy; Corporate Strategy; Vertical Integration; Value Creation; Transformation; Agriculture and Agribusiness Industry; Energy Industry; United States; Chicago
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    Margolis, Joshua D., David E. Bell, Damien McLoughlin, Stacy Straaberg, and James Weber. "To Feed the Planet: Juan Luciano at ADM." Harvard Business School Case 423-060, December 2022.
    • 2012
    • Teaching Note

    ChemChina (TN)

    By: F. Warren McFarlan, Donghong Li, Lei Li and Hong Zhang
    ChemChina is China's largest basic chemical manufacturing firm. It was included in Fortune Global 500 in 2011 and 2012, ranked No. 475 and 402. Its sales revenue in 2011 was 179 billion yuan, and profit was 600 million yuan. The year-end total assets were 254.2 billion... View Details
    Keywords: Reorganization; Strategy; China; China
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    McFarlan, F. Warren, Donghong Li, Lei Li, and Hong Zhang. "ChemChina (TN)." Tsinghua University Teaching Note, 2012.
    • October 2012
    • Case

    Microsoft Office 2007 (Abridged)

    By: Marco Iansiti and Bianca Buccitelli
    A discussion of the history and processes behind the development of Microsoft's Office 12 software. View Details
    Keywords: History; Applications and Software; Research and Development; Business Processes; Product Development
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    Iansiti, Marco, and Bianca Buccitelli. "Microsoft Office 2007 (Abridged)." Harvard Business School Case 613-061, October 2012.
    • February 2007 (Revised August 2007)
    • Case

    Microsoft Office 2007

    By: Marco Iansiti and Bianca Buccitelli
    A discussion of the history and processes behind the development of Microsoft's Office 12 software. View Details
    Keywords: History; Applications and Software; Research and Development; Business Processes; Product Development
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    Iansiti, Marco, and Bianca Buccitelli. "Microsoft Office 2007." Harvard Business School Case 607-015, February 2007. (Revised August 2007.)
    • 2013
    • Tool

    Harvard Business Review's Go to Market Tools: Customer Lifetime Value

    By: Thomas Steenburgh and Jill Avery
    How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize... View Details
    Keywords: Quantitative Analysis; Tools; Customer Lifetime Value; Customer Defection; CRM; Customer Relationship Management; Marketing; Marketing Strategy; Customer Focus and Relationships
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    Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Customer Lifetime Value. Tool. Harvard Business Review Press, 2013. Electronic.
    • December 2013
    • Article

    Land Politics and Local State Capacities: The Political Economy of Urban Change in China

    By: Meg Rithmire
    Despite common national institutions and incentives to remake urban landscapes to anchor growth, generate land-lease revenues, and display a capacious administration, Chinese urban governments exhibit varying levels of control over land. This article uses a paired... View Details
    Keywords: China; Land Politics; Urban Planning; Local Government; Northeast China; Property Rights; Urban Development; Property; Government and Politics; China
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    Rithmire, Meg. "Land Politics and Local State Capacities: The Political Economy of Urban Change in China." China Quarterly, no. 216 (December 2013): 872–895.
    • 05 Aug 2010
    • What Do You Think?

    What Is Customer Opinion Good For?

    Summing Up Customer inputs to the product development process count, but in different ways and at different times, according to many responding to this month's column. As Alexander Gat put it, competing and... View Details
    Keywords: by Jim Heskett; Technology
    • April 2023 (Revised September 2023)
    • Case

    Levels: The Remote, Asynchronous, Deep Work Management System

    By: Joseph B. Fuller and George Gonzalez
    Levels is a highly innovative startup in the health care space. They intend to revolutionize health by linking behavior—eating, exercise, sleeping, etc.—to changes in metabolism. They believe metabolic health can be managed through careful monitoring of changes in... View Details
    Keywords: Applications and Software; Business Startups; Organizational Culture; Management Style; Technology Industry; United States
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    Fuller, Joseph B., and George Gonzalez. "Levels: The Remote, Asynchronous, Deep Work Management System." Harvard Business School Case 323-069, April 2023. (Revised September 2023.)
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