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Online Entrepreneurial Marketing Course | HBS Online
Stories FAQs Enroll Now Key Concepts Develop and continually adapt go-to-market strategies Distinguish between marketing- and sales-led organizations and marketers’ role in each Establish a customer selection strategy, including buyer... View Details
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
facing a venture with an historically premium-priced strategy in an ecommerce environment where promotions and discounts have become the norm. The case concerns the interaction of branding, channel, and View Details
Keywords: Dina Gerdeman
- 26 Mar 2025
- Blog Post
How to Approach Your Equity Compensation
I be aware of? These are the same questions that Josh Radman (MBA 2019) wondered when he first received equity grants upon joining the tech industry shortly after graduating from Harvard Business School (HBS). He searched for someone who could help him create a View Details
- 29 Jul 2008
- First Look
First Look: July 29, 2008
use oil price fluctuations to construct a new instrument to test the impact of transfers from wealthy OPEC nations to their poorer Muslim allies. The instrument identifies plausibly exogenous variation in foreign aid. We investigate how... View Details
Keywords: Martha Lagace
- 11 Apr 2007
- Research & Ideas
Adding Time to Activity-Based Costing
Jane Gilbert: What inspired you to develop the concept of time-driven activity-based costing? Robert Kaplan: When Robin Cooper and I introduced ABC in the mid-1980s, we were strongly influenced by the approach taken by strategy... View Details
Keywords: by Sarah Jane Gilbert
- 29 Apr 2015
- Lessons from the Classroom
Use Personal Experience to Pick Winning Stocks
that the prices are right, because they usually are," says Harvard Business School finance professor Lauren H. Cohen, who serves as an editor of Management Science. "From there, you can look for the small corners where they are... View Details
- 21 Jan 2009
- First Look
First Look: January 21, 2009
sentiment. One explanation for this discrepancy is that consumers are motivated to use moral disengagement strategies to reduce cognitive dissonance when their desire for a product conflicts with their moral standards. In two studies we... View Details
Keywords: Martha Lagace
- 27 Jun 2005
- Research & Ideas
The Potential Downside of Win-Win
been to teach students and executives strategies for creating value, or integration. Many negotiation scholars and teachers go one step further, arguing that value creation has a positive impact on society in general. After all, if we can... View Details
Keywords: by Max H. Bazerman
- 30 Jul 2014
- Lessons from the Classroom
Teaching The Deal
It's best to be nice when negotiating a business deal, but it's also OK to be aggressive in pursuing your interests—as long as you back up your position with facts. "If you're a seller and your price seems high, but it's justified in... View Details
- 09 Jun 2009
- First Look
First Look: June 9
potential approaches to establishing evidence of social influence in partially endogenous networks, and they may be especially persuasive in combination. Download the paper: http://www.hbs.edu/research/pdf/09-136.pdf Technology Innovation and Diffusion as Sources of... View Details
Keywords: Martha Lagace
- 11 Sep 2007
- First Look
First Look: September 11, 2007
Limited was facing significant pricing pressure in their cash cow business, that primarily consisted of manufacturing Active Pharmaceutical Ingredients (APIs). To combat this commoditization, Biocon's leadership had chosen an... View Details
Keywords: Martha Lagace
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
place in the private sector, the owners would probably hold the stock until the company was in robust health. The realized price on the stock would then in all likelihood be higher. But the Obama administration has made it clear that as a... View Details
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
strategies in response to Google’s entry threat and actual entry into their markets. We find that, after Google’s entry threat increases, affected developers reduce innovation and raise the prices for the... View Details
Keywords: Dina Gerdeman
- 07 Oct 2002
- Research & Ideas
What Leaders Need to Do To Restore Investor Confidence
is all this misconduct occurring now? A: I think it's the confluence of several factors: the use of powerful incentive packages, an exuberance that pushed equity prices to heights that were hard to justify economically and yet were very... View Details
Keywords: by Harvard Management Update
- 20 Mar 2018
- First Look
First Look at New Research and Ideas, March 20, 2018
March 2018 Review of Economics and Statistics Scraped Data and Sticky Prices By: Cavallo, Alberto Abstract—I use daily prices collected from online retailers in five countries to study the impact of... View Details
Keywords: Sean Silverthorne
- August 2007 (Revised November 2008)
- Case
Biocon: Launching a New Cancer Drug in India
By: Sunil Gupta and Das Narayandas
Kiran Majumdar-Shaw, the CEO of Biocon has to make product launch timing, pricing, channel, and communications mix decisions relating to the launch of BioMAb, a new cancer drug in India. View Details
Keywords: Price; Health Care and Treatment; Marketing Strategy; Product Launch; Planning; Biotechnology Industry; Pharmaceutical Industry; India
Gupta, Sunil, and Das Narayandas. "Biocon: Launching a New Cancer Drug in India." Harvard Business School Case 508-026, August 2007. (Revised November 2008.)
- 03 Nov 2009
- First Look
First Look: Nov. 3
self-report of the licensee. The self-reporting aspect of the environment gives rise to demand for auditing by the licensor or third-party attestation by the licensee. We characterize the optimal royalty contract, accounting system choice by the licensee, and audit... View Details
Keywords: Martha Lagace
- 01 Sep 2018
- News
The True Value of a Tweet
challenge for all advertising is to connect the dots all the way to sales. Sales are a function of advertising but also price and the quality of a product, so you can’t blame or credit advertising for everything. And how do you ever... View Details
Keywords: Jen McFarland Flint
- 20 Oct 2009
- First Look
First Look: October 20
Working PapersGray Markets and Multinational Transfer Pricing (revised) Authors:Romana Autrey and Francesco Bova Abstract Gray markets arise when a manufacturer's products are sold outside of its authorized channels, for instance when... View Details
Keywords: Martha Lagace
- Profile
Micah Macfarlane
exists and the need exists, but it is just not getting there. The market is designed to sell to the developed world and poorer countries need more bargaining power. I brokered investments and negotiated prices to help get affordable... View Details