Publications

November 2010
Article

Capitalizing on the Underdog Effect

By: Anat Keinan, Neeru Paharia and Jill Avery

This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details

Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry

Find at Harvard

April 2004 (Revised July 2005)
Case

Offshoring at Global Information Systems, Inc.

By: William E. Fruhan Jr.

This case explores the topic of offshoring high-tech jobs several perspectives. The issues presented include determining the stock price consequences of offshoring, examining the economic consequences of the offshore job to both the transferring and receiving... View Details

Keywords: Economy; Stocks; Job Cuts and Outsourcing; Personal Development and Career; Competition

April 1996 (Revised March 1998)
Exercise

Starlite Corporation: General Information

By: Kathleen L. McGinn and Julia Morgan

A multiparty, intraorganizational negotiation exercise involving five vice presidents of human resources at $17.5 billion photography products company. In the midst of reengineering, the five VPs have been told to negotiate the possible alignment of resources in ways... View Details

Keywords: Negotiation Types

03 Mar 2015
News

Shareholders Get a Louder Voice As Companies Become More Democratic

28 Mar 2013
News

Advancing the World's Leading Women

28 May 2008
News

Harvard Professor Michael Porter Honored by U.S. Department of Commerce

19 Oct 2022
News

Number One in Formula One

24 Feb 2020
News

Three HBS Faculty Members Win Awards in Global Case Centre Competition

23 Jan 2020
News

It has never been easier to launch a new brand

16 Jul 2018
News

Municipalities could benefit from issuing more green bonds

20 Dec 2016
News

Five Doctoral Students Win Prestigious Research Awards

03 Oct 2023
What Do You Think?

Do Leaders Learn More From Success or Failure?

on a wealth of field experience, is an argument for failure—intelligent failure. She defines intelligent failure as having four key attributes: “ it takes place in new territory; the context presents a credible opportunity (in relation to... View Details

Keywords: by James Heskett

29 Feb 2024
HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

could be. “We wanted them to know we were willing to explore a construct that went beyond him being a player—this was about his post-playing career and his legacy, especially in the US, the world’s biggest commercial market. We took a lot of what David himself has done... View Details

Keywords: by Avery Forman; Sports

March 1997 (Revised July 1997)
Case

Morgan Stanley in China

The Asian economy, particularly China's, is experiencing explosive growth. China needs capital to fund the growth, and this presents a tremendous opportunity for an investment bank that can penetrate the market. Morgan Stanley establishes a joint venture with the China... View Details

Keywords: Joint Ventures; Investment Banking; Emerging Markets; Developing Countries and Economies; Banking Industry; Financial Services Industry; China

July 1993
Case

Genzyme Corporation: A Financing History

By: Timothy A. Luehrman and Andrew D. Regan

Genzyme Corp.'s financing history is unusual compared to most biotech companies. This case presents the sequence of financings employed by Genzyme, along with the product--market and corporate-development strategies adopted by Henri Termeer, Genzyme's CEO. As such, the... View Details

Keywords: History; Marketing Strategy; Financing and Loans; Business Strategy; Growth and Development Strategy; Biotechnology Industry

September 1995 (Revised June 1996)
Background Note

Preparing and Using the Statement of Cash Flows

By: Robert L. Simons and Antonio Davila

Explains the concepts and procedures behind the statement of cash flows. Presents an overview of the reporting objectives of this report, and describes in detail the preparation of the cash flow statement using both the indirect method and the direct method. A complete... View Details

Keywords: Financial Statements; Cash Flow

13 Oct 2004
Other Presentation

Global Competitiveness Report 2004-05: Sweden’s Business Competitiveness

By: Christian H.M. Ketels

This presentation draws on ideas from Professor Porte'’s books and articles, in articular, "Building the Microeconomic Foundations of Prosperity," in The Global Competitiveness Report 2004-05 (World Economic Forum, 2004); "Clusters and the New Competitive Agenda for... View Details

Keywords: Economics; Growth and Development; Sweden

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17 Jun 2010
Other Presentation

Value-Based Health Care Delivery

By: Michael E. Porter

This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006, and Porter, Michael E. "A Strategy for Health Care Reform." New England Journal of... View Details

Keywords: Health Care and Treatment; United States

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14 Sep 2007
Other Presentation

Colombian Competitiveness: Moving to the Next Level

By: Michael E. Porter

This presentation draws on ideas from Professor Porter’s books and articles, in particular, “Building the Microeconomic Foundations of Prosperity,” in The Global Competitiveness Report 2005-06 (World Economic Forum, 2005); “Clusters and the New Competitive Agenda for... View Details

Keywords: Economics; Colombia