Publications

Program

Behavioral Economics—Virtual

world that is now centered around virtual connection, our programs reflect the input and experience of tens of thousands of participants. When you participate in a virtual HBS Executive Education program, you benefit from a powerful... View Details

December 2019
Case

Steemit: A New Social Media?

By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman

This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by... View Details

10 Sep 2008
Research & Ideas

Long-Tail Economics? Give Me Blockbusters!

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The importance of blockbusters has been challenged recently by Chris... View Details

Keywords: by John Quelch; Entertainment & Recreation; Pharmaceutical

December 2007 (Revised August 2014)
Case

Xanadu on Broadway

By: Anita Elberse

Can one of Hollywood's biggest flops magically turn into a Broadway hit? Xanadu, an adaptation of a 1980 Olivia Newton-John roller-disco film described by one critic as "the epic failure to end all epic failures," opened on Broadway in July 2007. Producer Rob Ahrens,... View Details

Keywords: Theater Entertainment; Product Marketing; Product Launch; Demand and Consumers; Risk and Uncertainty; Creativity; Entertainment and Recreation Industry

August 1984 (Revised June 1986)
Case

Cray Research, Inc.

By: Francis Aguilar

Cray Research faces several management problems as a result of rapid growth and the need for continued growth. Issues to be discussed include 1) whether Cray should be a marketing or a technology company; 2) new and powerful competition; 3) products to offer as Cray... View Details

Keywords: Business or Company Management; Change Management; Corporate Entrepreneurship; Technological Innovation; Growth Management; Product Marketing

25 Aug 2015
News

What To Expect From The Economic Deceleration In China

17 Jun 2015
News

Why Democrats should back Obama on TPP

07 Dec 2017
News

Can Index Funds Be a Force for Sustainable Capitalism?

14 Sep 2017
News

Political failure through a business lens

12 Feb 2015
Video

Carrying the (Olympic) Torch for Women's Sports

Research Summary

Wonder Women: Sex, Power, and the Quest for Perfection

By: Debora L. Spar

In this book, Spar explores how American women’s lives have—and have not—changed over the past fifty years. Armed with reams of new research, she details how women struggled for power and instead got stuck in an endless quest for perfection. The challenges... View Details

June 2011 (Revised May 2012)
Case

Procter & Gamble: Marketing Capabilities

By: Rebecca M. Henderson and Ryan Johnson

P&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more recent experiments... View Details

Keywords: Advertising; Change Management; Globalized Markets and Industries; Innovation Strategy; Brands and Branding; Marketing Communications; Expansion; Consumer Products Industry

14 Oct 2008
News

Bill Gates Speaks at Harvard Business School Global Business Summit

15 Apr 2017
News

Macron Wants to Implement Vital Economic Reforms in France Amid Scandals

March 2022 (Revised August 2022)
Case

Proximie: Using XR Technology to Create Borderless Operating Rooms

By: Ariel D. Stern and Alpana Thapar

In mid-January 2022, Nadine Hachach-Haram, founder and CEO of Proximie, was thinking about the company’s growth plans. Launched in 2016, Proximie was a platform that enabled clinicians, proctors, and medical device company personnel to be virtually present in operating... View Details

Keywords: Growth and Development Strategy; Technological Innovation; Partners and Partnerships; Strategic Planning; Health Care and Treatment; Analytics and Data Science; Digital Platforms; Health Industry; Lebanon; United Kingdom; United States

Program

Managing Health Care Delivery

powerful learning experience that combines highly immersive in-person modules on the HBS campus with highly interactive virtual modules. The blended format provides opportunities to apply new skills and frameworks in your organization... View Details

Keywords: Health Care; Health Care

20 Apr 2023
Blog Post

Tackle the First 90 Days of Your Next Role: A 5 Step Process for Success on the Job

Visualized, and Endpoint-focused. Understanding the meaning and the consequence – the why – behind a goal dramatically increases the chances of it being achieved. Spielman, who designed the ACHIEVE model, states “When we add in the “V,” for the visual representation of... View Details

March 2002
Case

Women and Power: Stories From Around the Globe

By: Kathleen L. McGinn, Alexis Lefort and Nicole Nasser

This case uses vignettes and statistics of the broader issue discussed in each vignette to explore some of the ways in which gender is played out in the struggle for power and control. Disenfranchised groups--those not allowed access to critical resources--have little... View Details

Keywords: Equality and Inequality; Gender; Power and Influence

2014
Book

Empire of Cotton: A Global History

By: Sven Beckert

The epic story of the rise and fall of the empire of cotton, its centrality to the world economy, and its making and remaking of global capitalism. Cotton is so ubiquitous as to be almost invisible, yet understanding its history is key to understanding the origins... View Details

Keywords: Economic Systems; Plant-Based Agribusiness; Globalized Markets and Industries; Society; Manufacturing Industry; Agriculture and Agribusiness Industry

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