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  • November 1997 (Revised May 2002)
  • Case

MicroAge, Inc.: Orchestrating the Information Technology Value Chain

By: Lynda M. Applegate and Kirk A. Goldman
MicroAge, Inc. started as a storefront in Tempe, AZ in 1976 selling personal computer kits to hobbyists. During their first year of operation, founders Jeff McKeever and Alan Hald sold $1.5 million worth of computer kits, priced at under $1,000 each. Twenty years... View Details
Keywords: Transformation; Growth Management; Risk Management; Product; Opportunities; Horizontal Integration; Information Infrastructure; Information Technology; Internet and the Web; Technology Industry; Arizona
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Applegate, Lynda M., and Kirk A. Goldman. "MicroAge, Inc.: Orchestrating the Information Technology Value Chain." Harvard Business School Case 398-068, November 1997. (Revised May 2002.)
  • 21 Aug 2015
  • Blog Post

My Fear of Student Debt: Funding the HBS/HKS Joint Degree

How do you decide whether taking on student debt outweighs the professional and personal benefits of graduate school? This decision was hard for me. I spent four years after my undergraduate studies working for low pay at non-profits... View Details
  • 23 Jun 2019
  • News

5 Lessons From Microsoft’s Antitrust Woes, by People Who Lived It

  • May 2023 (Revised June 2023)
  • Supplement

Novartis (B): Reimagining Medicine

By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi
This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details
Keywords: Health Care and Treatment; Business Model; Production; Business Strategy; Pharmaceutical Industry
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Casadesus-Masanell, Ramon, Claudio Feser, Karolin Frankenberger, and David Redaschi. "Novartis (B): Reimagining Medicine." Harvard Business School Supplement 723-444, May 2023. (Revised June 2023.)
  • March 2012
  • Article

The Dark Side of Creativity: Original Thinkers Can Be More Dishonest

By: F. Gino and D. Ariely
Creativity is a common aspiration for individuals, organizations, and societies. Here, however, we test whether creativity increases dishonesty. We propose that a creative personality and a creative mindset promote individuals' ability to justify their behavior, which,... View Details
Keywords: Creativity; Ethics
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Gino, F., and D. Ariely. "The Dark Side of Creativity: Original Thinkers Can Be More Dishonest." Journal of Personality and Social Psychology 102, no. 3 (March 2012): 445–459.

    Matthew C. Weinzierl

    Matt Weinzierl is Senior Associate Dean for Faculty Research and Development at Harvard Business School, where he is the Joseph and Jacqueline Elbling Professor of Business Administration in the... View Details

    Keywords: aerospace
    • January 2017
    • Teaching Note

    Transition at DataCo?

    By: Frank V. Cespedes
    The founder of a data analytics company has several issues with his key business developer, an early hire who has been instrumental in building the firm. The DataCo case study illustrates a common situation in entrepreneurial ventures: an early sales hire does well but... View Details
    Keywords: Sales Management; Selling; Entrepreneurial Ventures; Performance Management; Professional Services; Salesforce Management; Sales; Marketing; Performance; Consulting Industry; United States; France
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    Cespedes, Frank V. "Transition at DataCo?" Harvard Business School Teaching Note 817-096, January 2017.
    • 23 Nov 2021
    • News

    The Death of the Office Friendship

    • Article

    Big Other: Surveillance Capitalism and the Prospects of an Information Civilization

    By: Shoshana Zuboff
    This article describes an emergent logic of accumulation in the networked sphere, 'surveillance capitalism,' and considers its implications for 'information civilization.' The institutionalizing practices and operational assumptions of Google Inc. are the... View Details
    Keywords: Surveillance Capitalism; Big Data; Google; Information Society; Privacy; Internet Of Everything; Rights; Economic Systems; Analytics and Data Science; Internet and the Web; Ethics
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    Zuboff, Shoshana. "Big Other: Surveillance Capitalism and the Prospects of an Information Civilization." Journal of Information Technology 30, no. 1 (March 2015): 75–89.
    • 29 Apr 2022
    • News

    The New Meaning Of CTO: Why Leaders Should Strive To Be The Chief Trust Officer

    • February 2025 (Revised April 2025)
    • Case

    Shake Shack's Playbook for the Digital Era

    By: Christopher Stanton, Allison Ciechanover and George Gonzalez
    This case examines Shake Shack’s journey from a single New York City hot dog cart to a global fast-casual restaurant chain renowned for both premium quality and a culture of “enlightened hospitality.” As the company expands worldwide, it pilots digital ordering... View Details
    Keywords: Business Model; Customer Satisfaction; Technology Adoption; Brands and Branding; Organizational Culture; Customization and Personalization; Expansion; Digital Transformation; Food and Beverage Industry
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    Stanton, Christopher, Allison Ciechanover, and George Gonzalez. "Shake Shack's Playbook for the Digital Era." Harvard Business School Case 825-136, February 2025. (Revised April 2025.)
    • November 1982 (Revised May 1984)
    • Case

    Jim Sawyer (A)

    Jim Sawyer, 40, a manager at United Industries Plastics Division has exhibited signs of alcoholism. Personnel must now consider how the company should address this kind of problem. Provides an opportunity to examine the role corporations should play in helping... View Details
    Keywords: Ethics; Health; Employees; Manufacturing Industry
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    Goodpaster, Kenneth E., and Dekkers L. Davidson. "Jim Sawyer (A)." Harvard Business School Case 383-029, November 1982. (Revised May 1984.)
    • 29 Mar 2022
    • Book

    5 Qualities That Help Companies Thrive for Decades—Even Centuries

    How do companies survive not just for years, but for decades? For centuries even? During a global pandemic, researchers are studying anew what makes companies resilient, agile, and enduring. After all, Japanese construction firm Kongō Gumi, which builds temples, has... View Details
    Keywords: by Sean Silverthorne
    • January 2008 (Revised May 2011)
    • Case

    Cognizant Technology Solutions

    By: Robert G. Eccles, David Lane and Prabakar 'PK' Kothandaraman
    In the highly competitive information technology outsourcing industry, Cognizant Technology Solutions has developed a strategy to differentiate itself by emphasizing building very close client relationships through its "Two-in-a-box" (TIB) model. This model is based on... View Details
    Keywords: Customer Relationship Management; Knowledge Sharing; Resource Allocation; Competitive Advantage; Information Technology; Information Technology Industry
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    Eccles, Robert G., David Lane, and Prabakar 'PK' Kothandaraman. "Cognizant Technology Solutions." Harvard Business School Case 408-099, January 2008. (Revised May 2011.)
    • November 2015 (Revised May 2016)
    • Case

    Aspiring Minds

    By: Karim R. Lakhani, Marco Iansiti and Christine Snively
    By 2015, India-based employment assessment and certification provider Aspiring Minds had helped facilitate over 300,000 job matches through its assessment tools. Aspiring Minds' flagship product, the Aspiring Minds Computer Adaptive Test (AMCAT), used machine learning... View Details
    Keywords: Information Technology; Strategy; Higher Education; Technological Innovation; Employment; Technology Industry; India; China
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    Lakhani, Karim R., Marco Iansiti, and Christine Snively. "Aspiring Minds." Harvard Business School Case 616-013, November 2015. (Revised May 2016.)
    • 29 Jul 2002
    • Research & Ideas

    Time Pressure and Creativity: Why Time is Not on Your Side

    Harvard Business School professor Teresa Amabile is in the midst of a ten-year study looking at, among other things, how time pressure in a corporate setting affects employee... View Details
    Keywords: by Sean Silverthorne; Education; Fine Arts
    • 30 Jul 2019
    • Blog Post

    Leadership That Defines you – Reflecting on my Time at HBS

    professional life. Becoming a better son, brother, future husband, and future father is something I care deeply about. If anything, going through business school has made me realize even more how important my View Details
    • May 2023 (Revised June 2023)
    • Supplement

    Novartis (C): Reimagining Medicine

    By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi
    This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details
    Keywords: Health Testing and Trials; Health Care and Treatment; Business Model; Problems and Challenges; Pharmaceutical Industry; Switzerland
    Citation
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    Casadesus-Masanell, Ramon, Claudio Feser, Karolin Frankenberger, and David Redaschi. "Novartis (C): Reimagining Medicine." Harvard Business School Supplement 723-445, May 2023. (Revised June 2023.)
    • 26 Mar 2020
    • News

    Real Leaders: Oprah Winfrey and the Power of Empathy

    • 12 Feb 2008
    • First Look

    First Look: February 12, 2007

    inspiring showcase for its new technology, helped business partners connect with the company in a positive way, and offered individuals all over the globe the chance to contribute to something big. Expanding... View Details
    Keywords: Martha Lagace
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