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Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School
Campaigns Reaching Wide Audiences: Intro In the post-war era, PR in industry focused on young audiences as the ties between business and education began to grow. Irving S. Olds, chairman View Details
- 01 Dec 2011
- News
Inside MTV’s Global Fame
tremendous risk,” he writes. “We were the only media company going local throughout the world, and it was the key to our success.” Roedy, a former nuclear missile–base commander, created an entrepreneurial,... View Details
- 01 Mar 2005
- News
Things Everyone Should Know How to Do
Ettus Photo Courtesy Samantha Ettus In The Experts’ Guide to 100 Things Everyone Should Know How to Do (Clarkson Potter/Publishers, 2004), Samantha Ettus (MBA ’01) set out to write “a CliffsNotes for life.” Ettus, who is the founder and... View Details
- 17 Jan 2025
- News
Tracking Modern Air Travel’s Takeoff
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Frank Lorenzo (MBA 1963) grew up in Rego Park, Queens, the son of Spanish immigrants. As a boy in the 1940s, he would watch the airplanes fly over his backyard and into LaGuardia Airport,... View Details
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
all sorts of elements of the digital marketplace that our existing legal frameworks are not particularly well-suited to deal with.” About the Author Kristen Senz is a writer and social media editor for... View Details
- Web
Faculty & Advisors | MBA
to entering the HBS Doctoral Program, Eisenmann spent eleven years as a management consultant at McKinsey & Company, where he was co-head of the Media and Entertainment Practice. Blog: Platforms & Networks... View Details
- 01 Mar 2012
- News
Alumni Book Briefs
1972), and David Wayne Brown ((Sanai Publishing)) The Change Maker: Preserving the Challenge of America by Al Checchi (MBA ’74) ((Open Road Integrated Media LLC)) Outsourcing Murder Maddi Davidson (MBA 1980)... View Details
- 01 Jun 2014
- News
Screen Saver
undergo renovation. "For years, every measure of success in our industry was driven by quantity," Lopez observes. "How many buildings, how many screens, how many seats? We turned that equation around and... View Details
- 01 Apr 1997
- News
Facing the Music
(MBA '92), Paul Knutson (HBS '98), William H. roedy, Jr. (MBA '79), and Strauss Zelnick (MBA/JD '83), industry insiders with perspectives from key vantage points in the music world. They, along with HBS... View Details
Keywords: Marguerite Rigoglioso
- 08 Dec 2015
- Research & Ideas
You Won't Make It If You Fake It
selling venture capitalists on her idea and raising $400 million. She assembled a celebrity board, convinced Safeway to spend $350 million to build clinics in its supermarkets, and signed partnerships with... View Details
Keywords: by Bill George
- Profile
Adam Kanner
The live entertainment industry is known for glitz, glamour and an aura of unparalleled excitement. But for every sold-out Beyonce’ concert or San Francisco Giants game, there are countless live events... View Details
- 17 Jun 2020
- News
Toronto Copes with COVID-19 Via Webinars; Alumni Respond to Pandemic in Philippines
social connection by taking a real lunch break. For example, take a Zoom yoga class with a friend, or check in with a mentor/mentee, or enjoy tuna melts with your family downstairs. Finally, go untouchable from all news media View Details
Keywords: Margie Kelley
- 01 Jan 2003
- News
James E. Burke, MBA 1949
killed. Industry analysts and advertising experts told us that Tylenol was finished." As several HBS case studies point out, Tylenol was the country's best-selling over-the-counter pain reliever at the time... View Details
- 18 Nov 2013
- News
Diving into the 'Shark Tank'
Donna Khalife (MBA 2011, at left) and sister, Rosy, make their pitch on ABC-TV's Shark Tank. Donna Khalife (MBA 2011) and her sister, Rosy, were taking a lunch break from work on their startup Surprise... View Details
- 01 Mar 2013
- News
Opening the Door
For her innovative research and outspoken advocacy of US health-care reform, Professor Regina Herzlinger is known in some media circles as "the godmother of consumer-driven health care." At HBS, she holds... View Details
- 01 Oct 2001
- News
¡Vamos al Cine!
2001) reported. Without speaking a word of Spanish, he set out for Mexico City and found that the theaters there were indeed "the worst — they were old decrepit buildings that would never operate in the United States." With his two... View Details
- 01 Sep 2013
- News
A Hollywood Backstory
What can I say—even at nine years old, it spoke to me about assuming control over one's life. Twenty-five years later, after HBS, strategy consulting, and brand management, I chucked it all and decided I was... View Details
- 13 Jun 2014
- News
The Art of Effecting Change
Bridgitt Bertram Evans (MBA 1986) loves contemporary art for its aesthetic appeal, but also for its ability to challenge existing norms. And now she's transforming the industry in much the same spirit with... View Details
- 01 Dec 2016
- News
Vive la Madeleine!
he made in the food industry were equally discouraging. “They told me I was crazy, that Jeannette was dead, that near the end they had been producing the worst madeleines in France. To restart production and... View Details
- Web
A Marketing Revolution - The Art of American Advertising
Advertising media in antebellum America paved the way for all that followed—from magazine ads and giant billboards to television campaigns and internet marketing—and forever... View Details