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Show Results For
- All HBS Web
(3,131)
- People (24)
- News (825)
- Research (1,588)
- Events (15)
- Multimedia (41)
- Faculty Publications (1,105)
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- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
decision concerns how to allocate this budget. How much should go to TV ads? How should the remainder be allocated within the digital media options? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/516028-PDF-ENG Harvard... View Details
Keywords: Carmen Nobel
- 13 May 2014
- First Look
First Look: May 13
such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative Cloud where consumers paid a monthly subscription fee. Within... View Details
Keywords: Sean Silverthorne
- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
media were the commercial actors that enhanced the dissemination of a widespread understanding of modern Indian art, while noncommercial actors such as academics laid the foundations of the new market. Q: What are you working on now? A: I... View Details
Keywords: by Sean Silverthorne
- 01 Apr 2008
- First Look
First Look: April 1, 2008
for PR firms and their holding-company media conglomerate parents to do so. The public relations industry in the broadest sense has undergone a tremendous amount of consolidation through acquisitions over the past 20 years. It is also... View Details
Keywords: Martha Lagace
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
pharmaceutical drugs, such as those initiated by Turing Pharmaceuticals under CEO Martin Shkreli, had recently brought media attention to this issue. Baum believed it would be relatively easy for Imprimis to create compounded versions of... View Details
Keywords: Sean Silverthorne
- 19 Nov 2007
- Lessons from the Classroom
Teaching The Moral Leader
the media if the board didn't intervene. While it was clear who we could turn to for legal advice, and we had our own business sense to apply to the strategic and tactical implications of the situation, we also had to address matters that... View Details
- 25 Mar 2014
- First Look
First Look: March 25
social media sensation. Purchase this case: http://hbr.org/product/Dumb-Ways-To-Die--Adverti/an/514079-PDF-ENG Harvard Business School Case 214-033 Canyon-Agassi Investing in Charter Schools After an unusual round of doubles in May 2011,... View Details
Keywords: Sean Silverthorne
- 14 Jan 2014
- First Look
First Look: January 14
media attention and was used by many high profile angel investors and venture capitalists. It had approximately 100,000 startups and 18,000 accredited investors. Since the site was launched, almost 40 startups on AngelList had been... View Details
Keywords: Sean Silverthorne
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
surveyed over 70 media professionals about their social networks, and then asked each to brainstorm about the future of the newspaper industry. When their ideas were ranked on the basis of creativity by independent judges, participants... View Details
Keywords: by Michael Blanding
- 29 Sep 2009
- First Look
First Look: September 29
search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another sleeved blanket. Snuggie made a brazen entry into the market with a... View Details
Keywords: Martha Lagace
- 16 Jan 2019
- Research & Ideas
What Football Firings Teach Managers About Staying Relevant
of himself as too laid-back and relaxed to be a strong leader, especially since he followed the notoriously intimidating Bill Parcells. It may be argued that Carroll was still unprepared to be a good coach, as he failed to adapt his style to create a perception of... View Details
- 15 Feb 2011
- First Look
First Look: Feb. 15
each complementing the other. Government Advertising and Media Coverage of Corruption Scandals Authors:Rafael Di Tella and Ignacio Franceschelli Publication:American Economic Journal: Applied Economics (forthcoming) Abstract : We... View Details
Keywords: Sean Silverthorne