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  • 26 Sep 2017
  • First Look

First Look at New Research and Ideas, September 26, 2017

this case: https://cb.hbsp.harvard.edu/cbmp/product/817073-PDF-ENG Harvard Business School Case 516-056 Cox Automotive Media Group No abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/516056-PDF-ENG Harvard... View Details
Keywords: Sean Silverthorne
  • 20 Mar 2012
  • First Look

First Look: March 20

rationale behind it. Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/311086-PDF-ENG Claude Grunitzky Julie Battilana, Lakshmi Ramarajan, and James WeberHarvard Business School Case 412-065 Claude Grunitzky, a media... View Details
Keywords: Sean Silverthorne
  • 05 May 2009
  • First Look

First Look: May 5, 2009

the express purpose of influencing supporters to back his administration's agenda. The case describes the activities of the Obama for America campaign and asks whether the new president should use social media tools to activate the... View Details
Keywords: Martha Lagace
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the clichés of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever learns to use the Internet, and... View Details
Keywords: Martha Lagace
  • 2016
  • Book

Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

Consumers, Corporations, and Public... View Details
Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
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  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

Business School Case 118-013 Accounting for Nuclear Power Provisions at RWE In early 2016, RWE, a utility that operates nuclear power plants in Germany, came under scrutiny from regulators and the media over the adequacy of its provisions... View Details
Keywords: Dina Gerdeman
  • 22 Mar 2011
  • First Look

First Look: March 22

supplement:http://cb.hbsp.harvard.edu/cb/product/911055-PDF-ENG Mochi Media Thomas Eisenmann and Amit JainHarvard Business School Case 811-056 In late 2009, the management of Mochi Media, a venture-backed startup, must decide how to... View Details
Keywords: Sean Silverthorne
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

platform for the energy and idealism of young people, a beacon for pilgrims and peace-builders, as well as a focus for seemingly endless media inquiries from reporters, documentary filmmakers, and writers keen on telling its story to... View Details
Keywords: Martha Lagace
  • 17 Apr 2012
  • First Look

First Look: April 17

Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper industry had been suffering from revenue declines over the past decade, and the transition to digital View Details
Keywords: Carmen Nobel
  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

case: http://harvardbusinessonline.hbsp.harvard.edu /b01/en/common/item_detail.jhtml?id=606004 Glass Egg Digital Media Harvard Business School Case 508-066 Glass Egg is an outsource games development firm in Vietnam. They are able to... View Details
Keywords: Martha Lagace
  • 01 May 2007
  • First Look

First Look: May 1, 2007

807-151 The founders of Lynx Solutions have survived major challenges within their board of directors, the firing of Lynx's founder-CEO and departure of its successor CEO, and a crisis sparked by media allegations that it had been spying... View Details
Keywords: Sean Silverthorne
  • 06 Mar 2012
  • First Look

First Look: March 6

disclosures are related to subsequent allegations of corruption and subsequent performance. Firms with abnormally low anticorruption disclosures have higher subsequent media allegations of corruption than firms with abnormally high... View Details
Keywords: Sean Silverthorne

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