Filter Results:
(7,635)
Show Results For
- All HBS Web
(7,635)
- People (6)
- News (849)
- Research (6,097)
- Events (9)
- Multimedia (35)
- Faculty Publications (4,778)
Show Results For
- All HBS Web
(7,635)
- People (6)
- News (849)
- Research (6,097)
- Events (9)
- Multimedia (35)
- Faculty Publications (4,778)
- December 1999 (Revised January 2000)
- Case
Agrochemicals at Ciba-Geigy AG (B)
By: Michael L. Tushman, Wendy Smith and Daniel Radov
Focuses on Pierre Urech's efforts to change the division structure at Ciba-Geigy to facilitate the marketing of the new product. Details the relationships Urech cultivates and the strategy he pursues as "product champion." Also describes the restructuring of the... View Details
Keywords: Change Management; Innovation Strategy; Innovation and Management; Leadership Development; Leadership Style; Research and Development; Marketing Strategy; Goods and Commodities; Product Development; Pharmaceutical Industry; Switzerland
Tushman, Michael L., Wendy Smith, and Daniel Radov. "Agrochemicals at Ciba-Geigy AG (B)." Harvard Business School Case 400-023, December 1999. (Revised January 2000.)
- 18 Nov 2019
- Video
Adi Godrej
Adi Godrej, head of the India-based diversified business group Godrej Group, describes the company's strategy for moving into markets by acquiring businesses with strong local brand recognition. He gives the... View Details
- October 2003 (Revised January 2004)
- Background Note
Online Securities Trading in Japan
By: Lynda M. Applegate, Jamie Ladge, Haruki Umezawa and Masako Egawa
Provides an overview of the Japanese securities industry and discusses how the online trading/brokerage industry grew as a result of deregulation of financial markets and penetration of the Internet in Japan. Describes major players in the online industry--Matsui... View Details
Keywords: Internet and the Web; Competitive Strategy; Emerging Markets; Financial Markets; Business Strategy; Financial Instruments; Globalized Markets and Industries; Internet and the Web; Japan
Applegate, Lynda M., Jamie Ladge, Haruki Umezawa, and Masako Egawa. "Online Securities Trading in Japan." Harvard Business School Background Note 804-054, October 2003. (Revised January 2004.)
- July 2020
- Teaching Note
Shindigz
By: Frank Cespedes
Teaching Note for HBS Case No. 819-010. Shindigz sells party and celebratory items through its branded direct online channel, third-party retail and wholesale channels, and online marketplaces. Shindigz has for decades successfully executed a premium-priced branded... View Details
- 9 AM – 10 AM EDT, 16 Oct 2019
- HBS Online
HBS Online Economics for Managers
Gain the knowledge and skills to craft successful business strategy, whether you are an aspiring marketing professional, strategy consultant, or entrepreneur, preparing for an MBA, or just looking to contribute more to business decision making. Program Dates: October... View Details
- 9 AM – 9 AM EDT, 09 Oct 2018
HBX Economics for Managers
Gain the knowledge and skills to craft successful business strategy, whether you are an aspiring marketing professional, strategy consultant, or entrepreneur, preparing for an MBA, or just looking to contribute more to business decision making. Program Dates: October... View Details
- November 1987 (Revised March 1990)
- Case
Ethyl Corp. in 1979
Describes the competitive situation facing the market leader in antiknock additives, the Ethyl Corp. Demand is declining rapidly and Ethyl has to decide whether to close capacity, and if so, how. Raises issues of corporate as well as SBU strategy because antiknock... View Details
Keywords: Business Units; Corporate Strategy; Performance Capacity; Auto Industry; Chemical Industry
Ghemawat, Pankaj. "Ethyl Corp. in 1979." Harvard Business School Case 388-075, November 1987. (Revised March 1990.)
- February 1981 (Revised May 1988)
- Case
Marriott's Rancho Las Palmas Resort
Management of a resort hotel near Palm Springs is reviewing the hotel's performance nine months after opening and planning a marketing strategy for 1980. Of particular concern is the strategy to adopt during the shoulder and off-seasons when demand for the product is... View Details
Lovelock, Christopher H. "Marriott's Rancho Las Palmas Resort." Harvard Business School Case 581-084, February 1981. (Revised May 1988.)
- February 1993 (Revised September 1994)
- Case
Hewlett-Packard Imaging Systems Division: Sonos 100 C/F Introduction
By: Frank V. Cespedes and Marie Bell
The marketing manager for the Imaging Systems business unit (ISY) at Hewlett-Packard Medical Products Group is considering channel strategy and channel management issues raised by the upcoming introduction of a new cardiac imaging product. Product marketing's plans... View Details
Keywords: Marketing Channels; Product Marketing; Product Launch; Market Entry and Exit; Distribution Channels; Sales; Competitive Strategy
Cespedes, Frank V., and Marie Bell. "Hewlett-Packard Imaging Systems Division: Sonos 100 C/F Introduction." Harvard Business School Case 593-080, February 1993. (Revised September 1994.)
- Article
Turning Waste into By-Product
By: Deishin Lee
This paper studies how a firm can create and capture value by converting a waste stream into a useful and saleable by-product (i.e., implementing by-product synergy [BPS]). We show that BPS creates an operational synergy between two products that are jointly produced.... View Details
Keywords: Value Creation; Innovation and Invention; Cost Management; Opportunities; Market Participation; Framework; Profit; Competition; Wastes and Waste Processing; Product; Business Processes
Lee, Deishin. "Turning Waste into By-Product." Manufacturing & Service Operations Management 13, no. 1 (Winter 2011).
John A. Quelch
John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business. Between 2017 and 2023 he was the Leonard M. Miller University... View Details
- June 1997 (Revised May 1998)
- Case
Mobil USM&R (A1)
By: Robert S. Kaplan
First of a two-part case on the development and use of a Balanced Scorecard (BSC) at Mobil's US Marketing and Refining Division. Split from the original (A) case to give students an opportunity to suggest objectives and measures for the division's initial BSC, without... View Details
Keywords: Balanced Scorecard; Measurement and Metrics; Restructuring; Corporate Strategy; Organizational Change and Adaptation; Growth and Development Strategy; Management Teams; Marketing Strategy; Motivation and Incentives; Mining Industry; Energy Industry; United States
Kaplan, Robert S. "Mobil USM&R (A1)." Harvard Business School Case 197-120, June 1997. (Revised May 1998.)
David E. Bell
David E. Bell is a Baker Foundation Professor at HBS. He has taught marketing many times in the MBA program including as course head.
During his career at HBS, David has taught a variety of other courses to both MBAs and executives, including risk... View Details
- October 2000
- Case
Procter & Gamble Italy: The Pringles Launch (A)
By: Roy D. Shapiro
Procter & Gamble's (P&G) Pringles potato chips have been a very successful brand. This case reviews the development and first launch in the United States, then in markets around the world. Italy is one of the last countries where Pringles will be launched. Should P&G... View Details
Keywords: Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Launch; Emerging Markets; Product Development; Adoption; Value Creation; Pharmaceutical Industry; United States
Shapiro, Roy D. "Procter & Gamble Italy: The Pringles Launch (A)." Harvard Business School Case 601-070, October 2000.
- 16 Jul 2012
- Research & Ideas
Are You a Strategist?
"vision," "direction," "focus," "advantage." To Montgomery, the Timken Professor of Business Administration, this is indicative of a disturbing trend. "We've lost sight of where strategies come from and the distinctive role leaders play... View Details
Keywords: by Carmen Nobel
- January 1991
- Case
Volkswagen of America: Audi 5000 (A)
Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the... View Details
Keywords: Advertising Campaigns; Brands and Branding; Marketing Strategy; Product Launch; Auto Industry; United States
Greyser, Stephen A. "Volkswagen of America: Audi 5000 (A)." Harvard Business School Case 591-065, January 1991.
- January 2009
- Case
Microsoft's Search
By: Jan W. Rivkin and Eric J. Van den Steen
In 2008, executives at Microsoft must decide how to compete against Google in the market for Internet search and advertising. The case describes how Microsoft has responded to a set of competitive threats in the past, how Google has gained a dominant position in... View Details
Rivkin, Jan W., and Eric J. Van den Steen. "Microsoft's Search." Harvard Business School Case 709-461, January 2009.
- September 1999 (Revised September 2005)
- Case
Strategic Deal Making at Millennium Pharmaceuticals
A small start-up in 1993, Millennium Pharmaceuticals was a name-brand biotechnology company by the end of 1998, with a market capitalization of $1.4 billion. The Cambridge-based company's growth strategy had relied heavily on building alliances for early-stage drug... View Details
Keywords: Alliances; Negotiation Deal; Growth and Development Strategy; Pharmaceutical Industry; Cambridge
Watkins, Michael D., and Sarah Matthews. "Strategic Deal Making at Millennium Pharmaceuticals." Harvard Business School Case 800-032, September 1999. (Revised September 2005.)
- Article
The Business Case for Curiosity
By: Francesca Gino
Although leaders might say they value inquisitive minds, in reality most stifle curiosity, fearing it will increase risk and inefficiency. Harvard Business School’s Francesca Gino elaborates on the benefits of and common barriers to curiosity in the workplace and... View Details
Keywords: Organizational Culture; Employees; Creativity; Cognition and Thinking; Learning; Decision Making; Performance Effectiveness
Gino, Francesca. "The Business Case for Curiosity." Harvard Business Review 96, no. 5 (September–October 2018): 48–57.
- March 2010 (Revised June 2011)
- Case
Mirae Asset: Korea's Mutual Fund Pioneer
By: Mukti Khaire, Michael Shih-ta Chen and G.A. Donovan
Park Hyeon-Joo, the founder and chairman of Korea's earliest and largest mutual fund company, plans to expand internationally. After first offering emerging market funds to its Korean customers, the company then began selling local-currency funds in India and Brazil.... View Details
Keywords: Developing Countries and Economies; Entrepreneurship; Investment; Global Strategy; Emerging Markets; Financial Services Industry; South Korea
Khaire, Mukti, Michael Shih-ta Chen, and G.A. Donovan. "Mirae Asset: Korea's Mutual Fund Pioneer." Harvard Business School Case 810-123, March 2010. (Revised June 2011.)