Marketing Plans - Publications - Faculty & Research

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

bearers of bad news is mitigated when recipients are made aware of the benevolence of the messenger’s motives. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55611 March 2019 Enterprise & Society Oral History and the Business History of Emerging... View Details

Keywords: Dina Gerdeman

13 Oct 2015
First Look

October 13, 2015

contribution is tax-deductible in the contribution year, but both principal and investment earnings are taxed upon withdrawal. Using administrative data from 11 companies that added a Roth contribution option to their existing 401(k) plan... View Details

07 Jul 2009
First Look

First Look: July 7

with free market prices and therefore change the conditions under which the company must operate. The case also deals with the pros and cons of various energy sources in view of their perceived environmental impact. As the company's CEO,... View Details

Keywords: Martha Lagace

25 Jul 2017
First Look

First Look at New Research and Ideas: July 25, 2017

doctrine, this essay proposes a synthesizing principle: if the deal process involves an adequate market canvass, meaningful price discovery, and an arms-length negotiation, then there should be a strong presumption that the deal price... View Details

Keywords: Carmen Nobel

10 Jun 2002
Research & Ideas

Reinventing the Industrial Giant

1980s, under the leadership of Roger Smith, GM tried to transform itself into the "21st Century Corporation." 74 The plan was to revamp all of the assembly plants and replace workers with robots and other forms of... View Details

Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing

02 Mar 2010
First Look

First Look: March 2

due to partial family ownership and a consolidating market for industrial gases. Aiming to make Messer Griesheim a more attractive potential acquisition, Messer Griesheim management had drawn up a restructuring View Details

Keywords: Martha Lagace

June 2024
Case

Aidoc: Building a Hospital-Centric AI Platform

By: Ariel D. Stern and Susan Pinckney

In 2023, Israel-based AI health care company Aidoc evaluated its future. The company, founded in 2016, had grown from commercializing a single AI product for radiologists to a software platform that could detect 20 conditions and immediately notify care teams of... View Details

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23 Feb 2011
First Look

First Look: Feb. 23

service (price) sensitive customers in markets where it has supplied relatively high (low) levels of service quality in the past. Furthermore, we show that it is the high quality incumbent's most valuable customers, those with the longest... View Details

Keywords: Sean Silverthorne

14 Nov 2005
Research & Ideas

How Can Start Ups Grow?

intangible resources may be best acquired by following a road of conformity in how your company is organized and presented to the outside world. In start-ups in established industries, conventional business titles such as Marketing... View Details

Keywords: by Sarah Jane Gilbert; Advertising

08 Mar 2004
Research & Ideas

Secret to Success: Go for “Just Enough”

Think About Limits? To achieve multifaceted, lasting success in a world of moving targets, it is not enough to soberly reject celebrity as the only leadership style. You have to understand the baseline assumptions behind celebrity, and how deeply they undermine the way... View Details

Keywords: by Laura Nash & Howard Stevenson

16 Jul 2013
First Look

First Look: July 16

clear; 4) Taking the wrong approach to performance assessment. Milestones relevant to each stage of an initiative's development should be established, and key assumptions in the business plan should be linked to the financial forecast; 5)... View Details

Keywords: Anna Secino

10 Sep 2007
Research & Ideas

High Note: Managing the Medici String Quartet

interactions become. Q: How does this mode of preparation compare to preparation in business? A: In a way it's the opposite of planning that happens in business sometimes, which is all about creating patterns we expect. There are certain... View Details

Keywords: by Martha Lagace; Music

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