Marketing Plans - Publications - Faculty & Research

23 Sep 2014
First Look

First Look: September 23

that pursue a social mission through the use of market mechanisms. These hybrid organizations, often referred to as social enterprises, combine aspects of both charity and business at their core. In this paper we distinguish between two... View Details

Keywords: Sean Silverthorne

Responsibility of Business

and environmental and social sustainability in a global context. I was able to meet scholars involved in a broad spectrum of research domains; from emerging markets to corporate sustainability, which made it possible to synthesize my... View Details

01 Jun 2011
News

Students Start-Ups Tap New HBS Fund

from 88 applicants, were: Adiply (Omar Restom, HBS ’12): A self-serve tool that allows an advertiser to buy ad space on a Web site. AfterSteps (Jess Bloomgarden, Alex Stratoudakis, and Emma Taylor, all HBS ’12): End-of-life planning with... View Details

Keywords: awards

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Managing International Trade and Investment - Course Catalog

as they participate in and shape cross-border trade and investment. Career Focus This course should interest any student who plans to work for a firm with transnational interests or investments or students with significant interests in... View Details

01 Apr 1998
News

Short Takes

Be Flexible In today's competitive and volatile business environment, depending on forecasting as the basis for planning and strategy has become a particularly risky way to operate. Especially vulnerable are manufacturing projects that... View Details

Keywords: Garry Emmons and Caroline Chauncey

01 Dec 1997
News

Stacey Lawson (MBA '96)

illustrations of standard parts, such as valves, pumps, and gears. Today Lawson is the vice president of marketing at InPart, a company she cofounded upon graduating from HBS. InPart, now fifty employees strong, is creating a library of... View Details

01 Jun 1998
News

José Royo

high-tech skills to college graduates. "It's an ideal job, because it will allow me to work closely with software developers, have a hand in marketing and sales, and play a role in the education of new employees," he explains. But don't... View Details

Keywords: Eileen McCluskey; photograph by Webb Chappell

13 May 2021
Blog Post

HBS Got Talent

rockstar team of RC (first-year) Service Reps to help drum up enthusiasm and recruit section talent. We were overwhelmed by their dedication, helpfulness, and overall excitement for the event. Emily Keeley (MBA 2022) designed our View Details

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Courses by Faculty - Course Catalog

Finance Spring 2026 Q4 1.5 Jacob Cook Digital Marketing & AI Workshop Marketing Fall 2025 Q1 1.5 Ben Creo Field Course: Advanced Business Plans for Innovating in Health Care... View Details

18 Mar 2001
Research & Ideas

Want to Be an Entrepreneur? [Part I]

handed the business plan for Internet Wicket Ale Inc. (IWA), an interactive, on-line marketing company being formed to sell premium beers made by microbreweries over the Internet. According to the president... View Details

Keywords: by John S. Rosenberg

04 Aug 2009
First Look

First Look: August 4

consensus that embraced international trade and outsourcing while supporting continuous upgrading of workplace skills. In April 2009, the new Prime Minister, Lars Løkke Rasmussen, is balancing short-term responses to a global recession against longer-term View Details

Keywords: Martha Lagace

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Courses by Faculty Unit - Course Catalog

and Entrepreneurial Management) Geoffrey Jones Fall 2025 Q1Q2 3.0 Global Climate Change (also listed under Strategy) Gunnar Trumbull Fall 2025 Q1Q2 3.0 Globalization and Emerging Markets Reshmaan Hussam Spring 2026 Q3Q4 3.0 IFC: Italy;... View Details

01 Mar 2019
News

Action Plan: Fruit of the Vine

built, even as she and her brothers look ahead. With ambitious plans for the future—including a combined public tasting room and retail outlet set to open in 2020—the next generation is finding ways to put their own stamp on the... View Details

Keywords: Ryan Jones

01 Apr 1997
News

Manager's Notebook

customer information. But now, conveniences such as Web browsers and "smart cards" (which today are used to store electronic money in several European markets and, in the future, could record an individual's daily transaction information)... View Details

Keywords: Judith Ross

10 Mar 2009
First Look

First Look: March 10, 2009

Working Papers An Investigation of Earnings Management through Marketing Actions (revised) Authors: Craig J. Chapman and Thomas J. Steenburgh Abstract Prior research hypothesizes managers use "real actions," including the... View Details

Keywords: Martha Lagace

01 Sep 2010
News

Noted & Quoted

90 and 95 percent of all the residential mortgages this year have been insured by, guaranteed by, or securitized by the government.” — HBS senior lecturer Nicolas Retsinas noting that the government has kept the residential housing market... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance; Hospitals; Health, Social Assistance

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Staff | Information Technology

Setting Up Two-Step Verification Training Daily Work Resources that enable you to be productive both on and off campus. Adobe Creative Cloud Budgeting ChatGPT Edu Computer Upgrades Generative AI Tools at HBS Information Security Marketing... View Details

01 Mar 2025
News

Sound Bites: A Degree of Hope

Stephen Moret (MBA 2001) President and CEO, the Strada Education Foundation Illustration by John S. Dykes I grew up as the son of a single mother in rural Mississippi. And while we were never legally poor, there was that sense of economic insecurity the whole way. And... View Details

19 Jun 2017
News

Can Neuroscience Find You the Perfect Job?

what is the big market that you're going to address. And so always just keeping an eye on what is the bottom line. I think that was kind of helpful in thinking about pitching investors and, again, backed up by the data that we had.... View Details

23 Jan 2012
Research & Ideas

Break Your Addiction to Service Heroes

words, you also need a management plan for your customers. To return to our manufacturing metaphor, the special challenge of service delivery is that your customers routinely wander onto the shop floor-unannounced-and tinker with the... View Details

Keywords: by Deborah Blagg; Service

Publications